Questions about the function of literature are highly relevant,especially considering today’s great concern for the status of literature andfor young people’s reading. In this article we investigate easy-to-read, oreasy reader, a text type rapidly progressing in Sweden, and increasinglyhighlighted as a solution to the weak interest in reading among young peo-ple. Easy reader books originate from the democratic argument that every-one has the right to be able to read and to understand information. Althougha significant part of today’s Swedish book market consists of easy-to-readliterature, we know very little about the attitudes towards this literatureand its readers.While easy-to-read books are made accessible on the mar-ket through different channels, the authors and publishing houses play aparticularly important role.This article describes and discusses Swedishauthors’ and publishing houses’ values and attitudes to their books, theirreaders and their mission, through interviews with 15 authors and threepublishing houses conducted during 2014–2015. The article shows that thewill to do good is a major motivation to act within the easy-reading field. Theauthors and the publishing houses look upon their mission as very impor-tant for a group of struggling or reluctant readers. According to the authorsand publishing houses, this group requires texts that are characterized bysimplicity in terms of recognition of characters, settings and themes. Theyalso want to remove the stigmatization of easy readers, at the same time asthe books are intended to serve as a didactic tool. Our results also show thatthe majority of authors combine their writing with a large number of authorvisits in schools.