This paper furthers the study of creative design by taking a situated view of novelty. A set of computational experiments is performed utilizing an agent-based model of a design team, and resulting data is used to examine the influence of a change in a situation (or a design frame) on the perception of a design’s novelty in terms of its difference from existing or possible designs. The experiments demonstrate that, over the course of designing, solutions which were regarded as novel, can become not novel. They also show that a solution which was not seen as novel in one situation can be assessed as novel when a situation changes. The results, therefore, emphasize the importance of studying novelty as a situated measure.