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Client’s Quality Assessment of Digital Transaction Platforms Interactivenesses in a Covid-19 E-Commerce Business Environment
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Humans and Technology. University of Ghana Business School, Legon, P. O. Box LG 78, Accra, Ghana.ORCID iD: 0000-0003-0147-0680
2021 (English)In: International Conference on Applied Human Factors and Ergonomics: AHFE 2021: Advances in Human Factors and System Interactions, Springer, 2021, Vol. 265, p. 182-190Conference paper, Published paper (Refereed)
Abstract [en]

This paper explored online shoppers perspectives of the quality of their systemic interactions with digital transaction platforms provided by e-commerce firms to excite their shopping experiences, especially during this period of Covid-19 pandemic, with a corresponding significant impact on consumer behaviour. Guided by a survey research design, quantitative data was collected from 304 online shoppers and analyzed descriptively and inferentially. The results showed that digital platform factors that excite clients shopping experiences include senses of care, flexibility, community, customization, character, and interactivity. Female clients were found to found relate more to such enablers than male clients, even though, the differences in their premium ratings the factors were not insignificant. It is concluded that the increase in clients usage of digital platforms for shopping and subsequent excitement is influenced by the quality of the platforms’ interactivenesses derived from feelings of care, customization, community, character and flexibilities provided by its design. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Place, publisher, year, edition, pages
Springer, 2021. Vol. 265, p. 182-190
Series
Lecture Notes in Networks and Systems ; 265
Keywords [en]
Gender, E-commerce, Online shopping, Online shopping excitement, Digital transaction platform, Consumer behaviour
National Category
Business Administration
Research subject
Human Work Sciences
Identifiers
URN: urn:nbn:se:ltu:diva-86848DOI: 10.1007/978-3-030-79816-1_23ISI: 000841499300023Scopus ID: 2-s2.0-85112220617OAI: oai:DiVA.org:ltu-86848DiVA, id: diva2:1589462
Conference
Advances in Human Factors and System Interactions - Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, July 25-29, 2021, USA
Note

ISBN för värdpublikation: 978-3-030-79815-4;978-3-030-79816-1

Available from: 2021-08-31 Created: 2021-08-31 Last updated: 2023-05-08Bibliographically approved

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Sanda, Mohammed-Aminu

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