The use of a wide range of methods for incorporating nitrogen atoms on robust catalysts has given rise to fundamental advances in the field of energy conversion and storage. Recently, nitrogen incorporation has proven to be able to fine-tune the electron densities of exposed active sites to create high-performance electrocatalysts. The preservation of a strong interface between the local atomic coordination of nitrogen atoms on bare carbon, single metal atoms, transition metal oxides, metal chalcogenides, and MXenes during synthesis plays an important role in producing an efficient electrocatalysts. In addition, the ability of nitrogen atoms to bind with carbon or metal atoms can be influenced by processing conditions. In this regard, this review is the first comprehensive overview of the range of synthetic strategies to form nitrogen incorporated catalysts and assess their chemical, structural, physical electronic property modification and their influence on electrocatalytic ORR, OER, and HER performance. This review will describe how specific strategies have been utilized to realise effective electrocatalytic systems, including the energy conversion of nitrogen incorporated catalysts, structural coordination, and material optimization. Finally, the main challenges to be considered in future investigations in order to initiate new research efforts in this promising research area are discussed.