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Digital servitization strategies for SME internationalization: the interplay between digital service maturity and ecosystem involvement
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-6524-0975
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-8939-5509
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. Department of Management, University of Vaasa, Vaasa, Finland.ORCID iD: 0000-0003-3255-414X
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5464-2007
2022 (English)In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 33, no 1, p. 143-162Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this study is to understand how digital servitization enables the process of internationalization for industrial SMEs.

Design/methodology/approach: The present study has adopted an exploratory multiple case study, conducting a total of 40 interviews in a two-phased approach to data collection. The first phase consisted of exploratory interviews with twenty-six industrial SMEs connected to the manufacturing industry in Sweden and Finland. Then, six SMEs were selected in the second phase to participate in additional in-depth interviews.

Findings: First, this study identifies three gradual enabling phases concerned with the digital service maturity of SMEs consisting of digital awareness, digital service innovation and digital service mass customization. Second, the three interdependent phases of ecosystem knowledge synergy, ecosystem integration and ecosystem value co-creation were identified to improve ecosystem involvement. Finally, a process framework has been developed for SME internationalization consisting of a digital servitization innovation strategy, a digital servitization ecosystem strategy and a digital servitization scaling strategy.

Originality/value: The present research contributes to how digital servitization enables SME internationalization by demonstrating how the development of digital service offerings and ecosystem partnerships supports the internationalization process. This research extends the literature by proposing a process framework for the digital-servitization-enabled internationalization of SMEs. This process perspective provides a richer explanation of the complex interplay between servitization, digitalization and ecosystems choices, which supports the expansion into international markets.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022. Vol. 33, no 1, p. 143-162
Keywords [en]
Internationalization, SMEs, Digital servitization, Digital service maturity, Business ecosystem, Ecosystem involvement
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-88574DOI: 10.1108/JOSM-11-2020-0428ISI: 000730904200001Scopus ID: 2-s2.0-85121354689OAI: oai:DiVA.org:ltu-88574DiVA, id: diva2:1623189
Funder
VinnovaInterreg Nord
Note

Validerad;2022;Nivå 2;2022-03-07 (joosat);

Funder: PiiA; Intereg Bothnia Atlantica

Available from: 2021-12-28 Created: 2021-12-28 Last updated: 2023-11-10Bibliographically approved
In thesis
1. Ecosystem Orchestration within Digital Servitization: A Path towards Sustainable Industry
Open this publication in new window or tab >>Ecosystem Orchestration within Digital Servitization: A Path towards Sustainable Industry
2024 (English)Doctoral thesis, comprehensive summary (Other academic)
Place, publisher, year, edition, pages
Luleå: Luleå University of Technology, 2024
Series
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-102383 (URN)978-91-8048-438-1 (ISBN)978-91-8048-439-8 (ISBN)
Public defence
2024-01-31, A109, Luleå tekniska universitet, Luleå, 09:00 (English)
Opponent
Supervisors
Available from: 2023-11-10 Created: 2023-11-10 Last updated: 2023-11-10Bibliographically approved

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Kolagar, MiladReim, WiebkeParida, VinitSjödin, David

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