Those who are affected by changes in the environment often live in remote areas from the political center, which is often inhabited by indigenous people. Indigenous people have another sense of place and nature in relation to modern societies that focus on scientific knowledge and large-scale technological and economic systems. Modern societies also have an understanding of nature as separated from humans (Roosvall & Tegelberg, 2015). The deep knowledge of nature and the sense of place are among indigenous people inherited through generations and are lived experiences through a close connection to nature with strong ties to territories and natural resources. Northern parts of Sweden are inhabited by the Sápmi people, and their land use transcend the borders of nation-states, like Norway, Finland and Russia., Their cultures and locations are developed around a lifestyle based on fishing and reindeer herding, even thou Sápmi identity is not homogenous but rather multifaceted.(Markelin & Husband, 2013). Indigenous peoples are often “used” in mainstream media reporting to highlight the urgency of environmental change, while their political perspectives are largely ignored (Roosvall & Tegelberg, 2015). Other research has showed the centrality of national public service broadcast in providing the political and infrastructural context of indigenous media (Markelin & Husband, 2013). Swedish public service has a liability under law to cover perspectives of national and ethnical minorities in their own language, and the Sápmi people are one of these minorities. (Regeringsbeslut, Ku2019/02007/MD). Indigenous media are important in the political terrain, and public broadcast service is a forum for the Sápmi population when it comes to expressing political demands and identity. This study is focusing on Sápmi television news - Oddasat - broadcasted in Swedish public broadcast (SVT) from the Sápmi unit in Giron/Kiruna. The interest is to look at how indigenous Sápmi news in Sweden represents senses of place, place attachment and environmental change. In this perspective theories of senses of place are of interest, for example place attachment among indigenous people which can be understood as a very intimate relationship and a multidimensional phenomenon (Gaster, 1961). To understand sense of place different dimensions are addressed; language, relations, attitudes and world views that attaches people and place; socio-cultural and political dimensions; affective and behavioral components (Studley, 2012). Place attachment is integral to sense of place and literature emphasises place attachment in a context of group identities bound to a specific form of landscape or idealized ones; the link to local wisdom; cultural or environmental threats to identity and deterritorialization (Studley, 2012).  Preliminary results indicate that national boundaries are not basis of sense of place and attachment, but instead the Sápmi culture, education and the conservation of the cultural heritage spanning several countries is crucial. Environmental changes and threats are understood through the lens of indigenous inherited wisdom and deep knowledge of nature. The consequences of environmental change on the migrating reindeers is linked to the Sapmi nomadic understanding of nature.