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A Systematic Literature Review of Sustainability in Corporate Services Branding: Identifying dimensions, drivers, outcomes, and future research opportunities
Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark.
Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark.
Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark.
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. Laurea University of Applied Sciences, Finland; Åbo Akademi University, Finland.ORCID iD: 0000-0001-5050-3819
2022 (English)In: The Routledge Companion to Corporate Branding / [ed] Oriol Iglesias; Nicholas Ind; Majken Schultz, Taylor & Francis, 2022, p. 228-248Chapter in book (Other academic)
Abstract [en]

In the current business environment, sustainability is increasingly present in corporate agendas, as it can lead organizations to a plethora of advantages, including customer affective commitment and customer loyalty. However, not all corporate services brands commit to sustainability in the same way, but rather focus on different dimensions (i.e., economic, environmental, and/or social). This highlights the need to conduct a systematic literature review to identify which dimensions of sustainability are mainly used in the field of corporate services branding, as well as their key drivers and outcomes. As a result of this review, we also identify some future research opportunities that can serve as a guide for scholars to position their studies on sustainability in the field of corporate services branding.

Place, publisher, year, edition, pages
Taylor & Francis, 2022. p. 228-248
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-94835DOI: 10.4324/9781003035749-17Scopus ID: 2-s2.0-85142080003OAI: oai:DiVA.org:ltu-94835DiVA, id: diva2:1721134
Note

ISBN for host publication: 9781003035749

Available from: 2022-12-21 Created: 2022-12-21 Last updated: 2023-01-04Bibliographically approved

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Koporcic, Nikolina

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