The Relevance of UTAUT and UTAUT 2 to Online Gambling Intentions: An Abstract 2020 (English)In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] Felipe Pantoja, Shuang Wu, Nina Krey, Springer Nature , 2020, p. 527-528Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Springer Nature , 2020. p. 527-528

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173

Keywords [en]

Anticipated enjoyment, Consumer behaviour, Fairness, Gambling, PLS, UTAUT

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-95063DOI: 10.1007/978-3-030-42545-6_183Scopus ID: 2-s2.0-85106262049ISBN: 978-3-030-42544-9 (print)ISBN: 978-3-030-42545-6 (electronic)OAI: oai:DiVA.org:ltu-95063DiVA, id: diva2:1722647

Conference

Academy of Marketing Science World Marketing Congress (AMSWMC 2019), July 9-12, 2019, Edinburgh, United Kingdom

Available from: 2022-12-30 Created: 2022-12-30 Last updated: 2022-12-30Bibliographically approved

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Authority records

Konietzny, JirkaCassar, Mario

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