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Overcoming Challenges in Marketing Theory Education: An Abstract
Central Michigan University, Mount Pleasant, MI, USA.
University of Victoria, Victoria, BC, Canada.
Kwantlen Polytecnic University, Vancouver, BC, Canada.
University of Windsor, Windsor, ON, Canada.
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2020 (English)In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] Felipe Pantoja, Shuang Wu, Nina Krey, Springer Nature , 2020, p. 517-518Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Springer Nature , 2020. p. 517-518
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
Keywords [en]
Doctoral education, Marketing education, Theoretical contributions, Theory
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-95077DOI: 10.1007/978-3-030-42545-6_178Scopus ID: 2-s2.0-85125189171ISBN: 978-3-030-42544-9 (print)ISBN: 978-3-030-42545-6 (electronic)OAI: oai:DiVA.org:ltu-95077DiVA, id: diva2:1722660
Conference
Academy of Marketing Science World Marketing Congress (AMSWMC 2019), July 9-12, 2019, Edinburgh, United Kingdom
Available from: 2022-12-30 Created: 2022-12-30 Last updated: 2022-12-30Bibliographically approved

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Morkunas, Vida Julija

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