Restraint on Black Friday: An Investigation into Consumer Motivations for Participating in “Buy Nothing Day”: An Abstract 2019 (English)In: Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / [ed] Patricia Rossi; Nina Krey, Springer Nature , 2019, p. 859-859Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

Springer Nature , 2019. p. 859-859

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS), ISSN 2363-6165, E-ISSN 2363-6173

National Category

Business Administration

Research subject

Industrial Marketing

Identifiers

URN: urn:nbn:se:ltu:diva-97820DOI: 10.1007/978-3-030-02568-7_235Scopus ID: 2-s2.0-85073118860OAI: oai:DiVA.org:ltu-97820DiVA, id: diva2:1762088

Conference

21st Academy of Marketing Science World Marketing Congress (WMC), Porto, Portugal, June 27-29, 2018

Note

ISBN för värdpublikation: 978-3-030-02567-0, 978-3-030-02568-7

Available from: 2023-06-02 Created: 2023-06-02 Last updated: 2023-06-02Bibliographically approved

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Authority records

Wallström, Åsa

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