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Resource realignment in servitization: A study of successful service providers explores how manufacturers modify their resource bases in transitioning to service-oriented offerings
Networked Value Systems Research Program, University of Vaasa, Finland.
Department of Strategy, Networked Value Systems Research Program, University of Vaasa, Finland.ORCID iD: 0000-0003-2094-7974
Department of Management, Finland; Networked Value Systems Research Group, University of Vaasa, Finland.
2016 (English)In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 59, no 4, p. 30-39Article in journal (Refereed) Published
Abstract [en]

When transitioning from a product-centered business model to one focusing on providing services and solutions, manufacturers must realign and reallocate resources to support the new business model. Based on a study of nine leading solution providers that have successfully transitioned from products to services, we demonstrate how manufacturers create new resources and organizational structures to facilitate co-creation of value with customers, leverage existing resources to develop new service products and markets, and systematically release non-core upstream resources to nurture downstream resources.

Place, publisher, year, edition, pages
Industrial Research Institute Inc. , 2016. Vol. 59, no 4, p. 30-39
Keywords [en]
Dynamic capabilities, Resource realignment, Servitization
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-102238DOI: 10.1080/08956308.2016.1185341ISI: 000384535000008Scopus ID: 2-s2.0-84976312721OAI: oai:DiVA.org:ltu-102238DiVA, id: diva2:1809080
Available from: 2023-11-02 Created: 2023-11-02 Last updated: 2024-12-18Bibliographically approved

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Kohtamäki, Marko

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