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A combinative model of behavioural and technical factors affecting 'Mobile'-payment services adoption: An empirical study
Industrial Engineering Department, University of Tehran, P.O. Box 11155-4563, Tehran, Iran.
Luleå University of Technology.
IS Department, University of London, Goldsmith College, Tehran, United Kingdom.
Industrial Engineering Department, University of Tehran, Tehran, Iran.
2012 (English)In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, Vol. 32, no 9, p. 1489-1504Article in journal (Refereed) Published
Abstract [en]

The objective of this paper is to investigate customers' adoption of mobile payment (M-payment) services. The proposed conceptual model combines technological factors and behavioural factors of M-payment services adoption. A questionnaire is developed and 623 completed questionnaires are gathered from Iranian customers. ANOVA and MANOVA analysis are used to find out the impact of demographic and cultural characteristics on other related research factors. The overall fitness of the proposed model is tested by confirmatory factor analysis and logistic regression. It is shown that the model has a suitable fitness. The model shows that ease of use, usefulness, trust, compatibility, cost, norm, payment habit, availability of mobile phone skills, and convenience are in the suitable condition and these factors influence adoption superiorly.

Place, publisher, year, edition, pages
Routledge , 2012. Vol. 32, no 9, p. 1489-1504
Keywords [en]
adoption drivers, mobile payment, technology
National Category
Business Administration
Identifiers
URN: urn:nbn:se:ltu:diva-102280DOI: 10.1080/02642069.2011.552716ISI: 000304920000006Scopus ID: 2-s2.0-84862249909OAI: oai:DiVA.org:ltu-102280DiVA, id: diva2:1809575
Note

Funder: University of Tehran (7314812/1/02);

Available from: 2023-11-04 Created: 2023-11-04 Last updated: 2024-12-18Bibliographically approved

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