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Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing
Robertson, Jeandri
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. School of Management Studies, Marketing Section, University of Cape Town, Cape Town, South Africa.
ORCID iD:
0000-0002-3486-8292
Ferreira, Caitlin
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. Graduate School of Business University of Cape Town, Cape Town, South Africa.
ORCID iD:
0000-0001-9575-6676
Kietzmann, Jan
Gustavson School of Business at the University of Victoria, Victoria, Canada; University of Canterbury Business School, Christchurch, New Zealand.
ORCID iD:
0000-0002-3576-994X
Botha, Elsamari
University of Canterbury Business School, Christchurch, New Zealand.
ORCID iD:
0000-0002-9546-1285
2024 (English)
In:
Journal of Wine Research, ISSN 0957-1264, E-ISSN 1469-9672, Vol. 35, no 2, p. 119-138
Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Taylor & Francis, 2024. Vol. 35, no 2, p. 119-138
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-104626
DOI:
10.1080/09571264.2024.2310292
Scopus ID:
2-s2.0-85187159121
OAI: oai:DiVA.org:ltu-104626
DiVA, id:
diva2:1845191
Note
Validerad;2024;Nivå 1;2024-05-22 (joosat);
Available from:
2024-03-18
Created:
2024-03-18
Last updated:
2024-05-22
Bibliographically approved
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Robertson, Jeandri
Ferreira, Caitlin
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