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"Chopping wood with one hand": Building human brand authenticity through intentional use of regional stereotypes
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-9797-5725
2024 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2024. article id 116
Keywords [en]
Brand authenticity, human brands, stereotyping, music artists
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-105313OAI: oai:DiVA.org:ltu-105313DiVA, id: diva2:1855617
Conference
17th Global Brand Conference, Edinburgh, Scotland, UK, April 22-24, 2024
Available from: 2024-05-02 Created: 2024-05-02 Last updated: 2025-01-22Bibliographically approved

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Ek Styvén, MariaNilsson Vestola, Jenny

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
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