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"Chopping wood with one hand": Building human brand authenticity through intentional use of regional stereotypes
Ek Styvén, Maria
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
ORCID iD:
0000-0002-4397-6965
Nilsson Vestola, Jenny
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
ORCID iD:
0000-0001-9797-5725
2024 (English)
Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2024. article id 116
Keywords [en]
Brand authenticity, human brands, stereotyping, music artists
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-105313
OAI: oai:DiVA.org:ltu-105313
DiVA, id:
diva2:1855617
Conference
17th Global Brand Conference, Edinburgh, Scotland, UK, April 22-24, 2024
Available from:
2024-05-02
Created:
2024-05-02
Last updated:
2025-01-22
Bibliographically approved
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Ek Styvén, Maria
Nilsson Vestola, Jenny
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Nilsson Vestola, Jenny
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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text
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