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Network partner diversity, network capability, and sales growth in small firms
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0003-3255-414X
Miller College of Business, Ball State University, Muncie, Indiana, Kelley School of Business, Indiana University, Ball State University, Management and Operations, Villanova University.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0002-8770-8874
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0003-2094-7974
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 6, p. 2113-2117Article in journal (Refereed) Published
Abstract [en]

Network partner diversity, which is the extent to which a firm possesses diverse network partners, could be beneficial to firms. Increased levels of network diversity, however, may result in declining sales growth. The study proposes that network capability can help manage the scope of diverse relationships effectively and by doing moderate inverted U-shaped relationship between network partner diversity and sales growth. Building on survey data and prospective five year sales growth data from archival sources, the study finds that an increased level of network diversity has a negative effect on sales growth, but network capability moderates the relationship.

Place, publisher, year, edition, pages
2016. Vol. 69, no 6, p. 2113-2117
National Category
Other Engineering and Technologies
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-3392DOI: 10.1016/j.jbusres.2015.12.017ISI: 000373748900019Scopus ID: 2-s2.0-84953244053Local ID: 13713927-d330-411f-ba01-270bbc4924c8OAI: oai:DiVA.org:ltu-3392DiVA, id: diva2:976250
Note
Validerad; 2016; Nivå 2; 20151229 (andbra)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2025-02-10Bibliographically approved

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Parida, VinitWincent, JoakimKohtamäki, Marko

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