The application of a process view as complement to the traditional functional division is a way to highlight organisational improvement potential. This paper examines the process of providing university level education in quality management, using Sweden as an example. The purpose is to assess the performance of university education as part of the supply chain of providing quality management to a society. This has been done by studying the actual offering compared to a notional benchmark of best performance. Preliminary results indicate that there is a significant improvement potential in both providing more education of the right type and in the right way. A lot of similar basic courses are given but with varying names, possibly reflecting difficulties in defining the area of quality management and its constituents. An important reason for the detected improvement potential seems to be the lack of ownership of the studied supply chain of providing university level quality education to the Swedish society.