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The Impacts of Social Networking and Learning Orientation on Performance
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9707-7068
University of Haifa, Haifa, Israel.
Blekinge Institute of Technology, Karlskrona, Sweden.
Blekinge Institute of Technology, Karlskrona, Sweden.
2015 (English)In: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 28, no 2, p. 113-131Article in journal (Refereed) Published
Abstract [en]

Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships.

Place, publisher, year, edition, pages
2015. Vol. 28, no 2, p. 113-131
Keywords [en]
B2B services, buyer–seller relationships in international markets, collaborative agreements, structural equation modeling, performance
National Category
Business Administration
Research subject
Accounting and Control
Identifiers
URN: urn:nbn:se:ltu:diva-3611DOI: 10.1080/08911762.2014.991016Scopus ID: 2-s2.0-84926418263Local ID: 16e9adf7-7574-4a17-9acc-bbea5d5bc064OAI: oai:DiVA.org:ltu-3611DiVA, id: diva2:976469
Note

Validerad; 2015; Nivå 1; 20141120 (ossip)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2022-04-02Bibliographically approved

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Pesämaa, Ossi

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CiteExportLink to record
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