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The Impacts of Social Networking and Learning Orientation on Performance
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9707-7068
University of Haifa.
Blekinge tekniska högskola.
Blekinge tekniska högskola.
2015 (English)In: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 28, no 2, p. 113-131Article in journal (Refereed) Published
Abstract [en]

Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships

Place, publisher, year, edition, pages
2015. Vol. 28, no 2, p. 113-131
National Category
Business Administration
Research subject
Accounting and Control
Identifiers
URN: urn:nbn:se:ltu:diva-3611DOI: 10.1080/08911762.2014.991016Local ID: 16e9adf7-7574-4a17-9acc-bbea5d5bc064OAI: oai:DiVA.org:ltu-3611DiVA: diva2:976469
Note
Validerad; 2015; Nivå 1; 20141120 (ossip)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

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