Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
When satire is serious: How political cartoons impact a country's brand
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Simon Fraser University, Segal Graduate School of Business, Vancouver.
Universita Degli Studi di Brescia, Dipartimento di Economia Aziendale.
Monash University, Faculty of Business and Economics, Caulfield East, Victoria.
2011 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 11, no 3, p. 148-155Article in journal (Refereed) Published
Abstract [en]

This article examines the case of Italy's Mr. Berlusconi's indiscretions and the effect his scandals have played in the decline of the Italian national brand. National brands are the perceived added value that international consumers place on that country and its products and services. An analysis of recent political cartoons will provide insight into international attitudes regarding Mr. Berlusconi's political and social actions. From this investigation, the authors conclude that a country's political leader's negative image and reputation can have a large negative impact on national brand equity abroad.

Place, publisher, year, edition, pages
2011. Vol. 11, no 3, p. 148-155
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-3971DOI: 10.1002/pa.403Scopus ID: 2-s2.0-79960451899Local ID: 1d1a38cc-2437-4c44-b1eb-d60c9de8dddbOAI: oai:DiVA.org:ltu-3971DiVA, id: diva2:976833
Note

Validerad; 2011; 20110815 (andbra)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Bigi, Alessandro

Search in DiVA

By author/editor
Bigi, Alessandro
By organisation
Business Administration and Industrial Engineering
In the same journal
Journal of Public Affairs
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 117 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf