The critical current density (Jc) of Ag-clad Bi-Pb-Sr-Ca-Cu-O wire has been measured to be 1.2×104 A/cm2 at 77 K in zero field. The high Jc is attributed to a combination of elimination of the poisoning effect of Ag on superconductivity, grain alignment, and enhancement of flux pinning. Jc-H dependence was significantly improved in the Ag-clad tape, which has a Jc of 1.0×103 A /cm2 at 77 K and 4000 Oe, while the Jc of the sintered pellet drops two orders of magnitude at only 100 Oe. A pronounced anisotropy in Jc under high magnetic field is attributed to the grain alignment. Planar defects, such as heavy stacking faults parallel to the a-b plane in the rolled tape, are considered to be effective pinning centres.