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The overestimated role of strategic orientations for international performance in smaller firms
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0002-8103-2519
Halmstad University.
2009 (English)In: Journal of International Entrepreneurship, ISSN 1570-7385, E-ISSN 1573-7349, Vol. 7, no 1, p. 57-77Article in journal (Refereed) Published
Abstract [en]

This article examines how market orientation (MO) and entrepreneurial orientation (EO) relate to international performance in small firms. Empirically, the article draws on survey data from 188 Swedish SMEs. Results show that strategic orientations have a very limited influence on international performance in these firms. Proactiveness and, to some extent, a market orientation proved positively associated with international performance, while innovativeness and risk taking show no such relationship. Our findings highlight the problems associated with using "traditional" MO and EO constructs in an SME setting and point to the need of developing more appropriate constructs tailored to this context. We also note that the MO construct was developed from a "causal view" of marketing, while successful small international firms rely more on effectuation logic. The article also contributes to the debate between the two dominant perspectives that address firms' early internationalization processes: the process theory of internationalization and the international new venture perspective, where our results are in favor of the latter.

Place, publisher, year, edition, pages
2009. Vol. 7, no 1, p. 57-77
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-4892DOI: 10.1007/s10843-008-0031-9Scopus ID: 2-s2.0-60449092392Local ID: 2e4606c0-c782-11dd-941d-000ea68e967bOAI: oai:DiVA.org:ltu-4892DiVA, id: diva2:977766
Note
Validerad; 2009; 20081211 (johfri)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Frishammar, Johan

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
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  • de-DE
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  • fi-FI
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  • nn-NB
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  • Other locale
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Output format
  • html
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  • asciidoc
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