Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Managing brands in times of economic downturn: how do luxury brands fare?
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
University of Vienna.
2012 (English)In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 19, no 6, p. 457-466Article in journal (Refereed) Published
Abstract [en]

Spending in virtually every category of non-essential offerings declines during economic downturn. The recent global recession has confronted the luxury goods industry with questions of how well luxury brands do in times of economic downturn, and what kinds of strategies luxury brand managers implement in order to deal with economic asperity. In this article we address the relationship between the performance of luxury brands and the economic cycle, specifically the effect that recessions have on luxury brands, by means of an exploratory qualitative study. We evaluate the luxury goods industry as well as changes within it in recent years. We further consider luxury consumers and the effect the recent recession has had on their behavior, and outline a study of executives within the luxury goods industry designed to capture their impressions of the effects of an economic downturn on the brands they manage. The conclusions and managerial implications of the article afford managers of luxury brands some insight into strategies followed by luxury brands during the recession, as well as some interesting elements of consumer behavior during this time.

Place, publisher, year, edition, pages
2012. Vol. 19, no 6, p. 457-466
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-5275DOI: 10.1057/bm.2011.53Local ID: 355d8507-4f95-43cf-9b4d-4fff1af2067eOAI: oai:DiVA.org:ltu-5275DiVA: diva2:978149
Note
Validerad; 2012; 20110329 (migrey)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Search in DiVA

By author/editor
Reyneke, MignonPitt, Leyland
By organisation
Business Administration and Industrial Engineering
In the same journal
Journal of Brand Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 21 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf