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The impact of e-commerce on agro-food marketing: The case of agricultural cooperatives, firms and consumers in Crete
Department of Economic and Management Sciences, Mediterranean Agronomic Institute of Chania.
DSS Laboratory Department of Production and Industrial Engineering, Technical University of Crete.
Department of Production Engineering and Management, Technical University of Crete, Department of Economic and Management Sciences, Mediterranean Agronomic Institute of Chania.
2002 (English)In: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 104, no 8Article in journal (Refereed) Published
Abstract [en]

This paper is concerned with the impact of e‐commerce on agro‐food marketing. First, a theoretical framework is specified for the Internet as a marketing tool with emphasis on the agro‐food and organic food sections. Subsequently we present the results of a survey that was conducted in order to investigate how Cretan agricultural cooperatives use or tend to use the business methodology of e‐commerce. Consumers and managers of cooperatives in Crete reveal their expectations from the new technology. From this survey valuable information is gained about the practical relations between e‐commerce and the agro‐food market on the island, and divergence from the theoretical framework is noticed.

Place, publisher, year, edition, pages
2002. Vol. 104, no 8
National Category
Production Engineering, Human Work Science and Ergonomics
Research subject
Industrial Logistics
Identifiers
URN: urn:nbn:se:ltu:diva-5623DOI: 10.1108/00070700210425976Local ID: 3c6edd8c-84d0-4abd-86a0-dc2b0c229b26OAI: oai:DiVA.org:ltu-5623DiVA: diva2:978497
Note
Upprättat; 2002; 20150130 (andbra)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

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