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Global alliance networks: a comparison of biotech SMEs in Sweden and Australia
Business Administration, Simon Fraser University.
Surveys.com, San Jose.
Department of Marketing, Bentley College, Waltham, Mass..
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
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2006 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 35, no 5, p. 600-610Article in journal (Refereed) Published
Abstract [en]

The role of networks in business operations is widely recognized. We discuss social network theory, identify its main constituents, and outline a methodology and procedure that enable the identification and valuation of informal networks in an international business-to-business environment. Research is carried on informal Internet networks among firms in the biotechnology industry from Sweden and Australia. We use the methodology to recognize salient nodes, determine prominence and identify structural holes that allow the unveiling of brokerage opportunities that lie latent in networks. Global firms and suppliers of industrial products that are or can position themselves effectively in a social network are in a position to leverage considerable value.

Place, publisher, year, edition, pages
2006. Vol. 35, no 5, p. 600-610
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Business Administration
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Industrial Marketing
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URN: urn:nbn:se:ltu:diva-5910DOI: 10.1016/j.indmarman.2005.04.009ISI: 000238590100008Scopus ID: 2-s2.0-33744788138Local ID: 41942830-b22e-11db-bf9d-000ea68e967bOAI: oai:DiVA.org:ltu-5910DiVA, id: diva2:978786
Note
Validerad; 2006; 20070125 (keni)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Salehi-Sangari, Esmail

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