This paper presents an explorative case study investigating the implementation processes of 'quality awards' and 'design of experiments' in several different companies in three continents. Data are analyzed from two different organizational perspectives related to learning. It is stated that lack of quality learning causes insufficient implementation of quality methods. Furthermore, the case study indicates that for quality learning there is a need for both standardized prescriptions, i.e. formulae, and different kinds of uncertainty. A formula supports the action needed when testing concepts and implications in new situations, and gives the learner the security to get involved in new experiences, while uncertainty is necessary for the learner's reflection on experience gathered and the creation of new concepts, i.e. mental models.