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Modeling diffusion of successive generations of technology: A general framework
Amity University.
Delhi University.
Amity University.
2013 (English)In: International Journal of Operational Research, ISSN 1745-7645, E-ISSN 1745-7653, Vol. 16, no 4, p. 465-484Article in journal (Refereed) Published
Abstract [en]

In today's market where each company is trying to prove itself better than its competitors, companies have to continually bring new generations of their products so as to survive in the market. Each succeeding generation offers some innovative performance or new functionality, distinguishing itself from the past generation. Based on the behavioural assumptions of diffusion theory, this paper proposes an extension of the Bass diffusion model that separates substitution from switching as well as leapfrogging. We also present a relationship between our model and Norton-Bass model. Empirical implications of the proposed model have been validated on data collected from two industries (semiconductor industry dynamic random access memory shipments of six generations, mainframe industry (USA)). The model describes the growth of these generations quite effectively.

Place, publisher, year, edition, pages
2013. Vol. 16, no 4, p. 465-484
Keywords [en]
nnovation diffusion, technology leapfrogging, technology substitution, technology switching, successive product generations, diffusion modelling, successive technology generations, Mathematics
Keywords [sv]
Matematik
National Category
Other Civil Engineering
Identifiers
URN: urn:nbn:se:ltu:diva-6587DOI: 10.1504/IJOR.2013.052715Local ID: 4d6dc761-9d98-4239-88ae-b90b190ad5fbOAI: oai:DiVA.org:ltu-6587DiVA, id: diva2:979473
Note
Upprättat; 2013; 20131105 (amigar)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-05-07Bibliographically approved

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Garmabaki, Amir Soleimani

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