Land use should meet current and future societal needs while keeping conflicts bounded and functional (e.g. at a minimum). Analysis of mapped data has become an important part of understanding and managing land use. This paper discusses the economic characteristics of geological information in relation to land use conflicts and the impact of adopting different pricing models for the provision of geological information. Moreover, we highlight some aspects that may make geological maps less pertinent than other geoinformation sources, given the often scarce data, slow diffusion and the high cost of investing in additional information.