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The Dark Side of the Entrepreneurial Orientation and Market Orientation Interplay: A New Product Development Perspective
Kent State University, Kent, OH.
Kent State University, Kent, OH.
Kent State University, Kent, OH.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0002-8103-2519
2015 (English)In: International Small Business Journal, ISSN 0266-2426, E-ISSN 1741-2870, Vol. 33, no 7, p. 731-751Article in journal (Refereed) Published
Abstract [en]

This article examines the dark side of the entrepreneurial orientation–market orientation interplay, and introduces consumer learning to the research stream. In a sample of 206 mid-sized manufacturing firms, the study shows that entrepreneurial orientation has a positive impact on new product development performance, but the effects are reduced when firms simultaneously implement a market orientation philosophy. While having both an entrepreneurial orientation and market orientation philosophy may hinder new product development performance, the article examines how a high market orientation may help reduce consumer learning and enhance the adoption of radical new products

Place, publisher, year, edition, pages
2015. Vol. 33, no 7, p. 731-751
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-6856DOI: 10.1177/0266242614521054ISI: 000361763000004Scopus ID: 2-s2.0-84942110851Local ID: 52aac0dc-fad1-47fb-8264-843c78bc90f0OAI: oai:DiVA.org:ltu-6856DiVA, id: diva2:979742
Note
Validerad; 2015; Nivå 2; 20140107 (johfri)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Anokhin, SergeyFrishammar, Johan

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