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Finding the hidden value in SME networks
User Experience Research - e-Bay, San Jose, CA.
Kent Business School, University of Kent.
Department of Marketing, Bentley College, Waltham, Mass..
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2008 (English)In: International Journal of Enterprise Network Management, ISSN 1748-1252, Vol. 2, no 2, p. 145-166Article in journal (Refereed) Published
Abstract [en]

Drawing on both social network and social capital theory, this study explores the formation of 'elusive ensembles' on the internet in BioTech Small and Medium-Sized Enterprises (SMEs). Social network and structural hole theories are combined to identify the social capital associated with a network, and this in turn is used to signal entrepreneurial opportunity. Interestingly the findings outline areas where better network coordination is possible. Specifically, the research suggests that entrepreneurial opportunities exist (1) to develop better relationships with those key actors who can exert influence on the network and (2) for enhancing value in the distribution channel by taking on the role as a network intermediary where suitable.

Place, publisher, year, edition, pages
2008. Vol. 2, no 2, p. 145-166
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-7487DOI: 10.1504/IJENM.2008.016596Local ID: 5e202850-ce7a-11dc-91eb-000ea68e967bOAI: oai:DiVA.org:ltu-7487DiVA: diva2:980377
Note
Godkänd; 2008; 20080129 (keni)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

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