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Cognitive Constructions of Low-Profit and High-Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0003-0290-7522
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-3377-6177
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0002-8770-8874
2015 (English)In: Entrepreneurship: Theory & Practice, ISSN 1042-2587, E-ISSN 1540-6520, Vol. 39, no 5, p. 1083-1109Article in journal (Refereed) Published
Abstract [en]

This study shows how the repertory grid methodology can be used to understand entrepreneurs' cognitive construction of business models and evidence of entrepreneurs' differential cognition of high-profit and low-profit business models. We show that entrepreneurs are more cognitively complex and more nuanced in constructing high-profit business models than low-profit business models. Furthermore, although they are perceived as meaningful, low-profit business models are characterized by relatively less clear cognitive constructions. This study suggests that the repertory grid technique may be useful for future research and entrepreneurship practice to understand the entrepreneurial cognition of business models

Place, publisher, year, edition, pages
2015. Vol. 39, no 5, p. 1083-1109
National Category
Business Administration Other Engineering and Technologies not elsewhere specified
Research subject
Accounting and Control; Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-8833DOI: 10.1111/etap.12096ISI: 000360806100005Scopus ID: 2-s2.0-84940897908Local ID: 761e6fb6-46c2-40a6-a88e-ecc123609d1aOAI: oai:DiVA.org:ltu-8833DiVA, id: diva2:981771
Note
Validerad; 2015; Nivå 2; 20110519 (malin_m)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Malmström, MalinJohansson, JeanethWincent, Joakim

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