Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Effective targeting of national export promotion programs for SMEs
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-8830-8098
2012 (English)In: International Journal of Globalisation and Small Business, ISSN 1479-3059, E-ISSN 1479-3067, Vol. 4, no 3-4, p. 242-283Article in journal (Refereed) Published
Abstract [en]

This paper aims to assess the effectiveness of forty two export promotion programs among forty six Cypriot export manufacturing SMEs. The two step method of evaluating the effectiveness of export promotion programs considers firstly, qualitative measures i.e., the level of awareness, adoption and usefulness of the export promotion programs, related to the organizational, the internationalization, and export performance parameters and secondly, quantitative measures i.e., the number of the significant differences of the above parameters. The most important categories of export promotion programs for modification are financial aspects of marketing, marketing mix, education and training, and market targeting. The proposed model shows that there exist positive relationships between the levels of usefulness and adoption, awareness and adoption, and usefulness and awareness, provided that there are significant differences among the sub-parameters i.e., firm’s size, product type, export distribution method, export regularity, and export profit intensity. The excess versus the lagging of satisfaction of users of export promotion programs, play an important role for motivating export managers for higher levels of export performance.

Place, publisher, year, edition, pages
2012. Vol. 4, no 3-4, p. 242-283
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-8857DOI: 10.1504/IJGSB.2012.049253Scopus ID: 2-s2.0-84867065755Local ID: 76800c67-a905-4428-9bd4-2237877ce84dOAI: oai:DiVA.org:ltu-8857DiVA, id: diva2:981795
Note

Validerad; 2012; 20111004 (dafcou)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Coudounaris, Dafnis

Search in DiVA

By author/editor
Coudounaris, Dafnis
By organisation
Business Administration and Industrial Engineering
In the same journal
International Journal of Globalisation and Small Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 34 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf