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Developing reciprocal exchanges for tourism investors: empirical evidence from Tanzania
Department of Tourism and Hospitality Management, Faculty of Arts and Social Sciences, The Open University of Tanzania.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9707-7068
2017 (English)In: Tourism Economics, ISSN 1354-8166, E-ISSN 2044-0375, Vol. 23, no 6, p. 1184-1205Article in journal (Refereed) Published
Abstract [en]

This article is based on a unique sample of 111 tourism investors in Tanzania. Investors have a significant role in establishing services and supporting continuance in local tourism networks. As important as investors are, many of them overlook relationships they may find abundant but not meaningful. Many investors shift relationships when meaningful ideas or other outcomes no longer feed into the relationship. Relationships could thus be seen as gradual processes in which meaningful exchanges cement the relationships together. At the entry stage, investors select partners they trust or focus on identifying a specific style characterized by partner-related criteria. These expectations typically depend on the motives or reasons investors enter relationships. We suggest that investors’ relationships develop from motives toward defined selection criteria as the basis for a continued exchange defined by their reciprocal orientation. Thus, a theoretical model is presented with constructs such as hard and soft motives, trust and network awareness, partner selection criteria, and reciprocal orientations. We hope these findings may illustrate how policymakers in Tanzania can support investor relationships and nurture them toward a long-term exchange.

Place, publisher, year, edition, pages
Sage Publications, 2017. Vol. 23, no 6, p. 1184-1205
Keywords [en]
Tourism, Networks, Reciprocity, Motives
National Category
Business Administration
Research subject
Accounting and Control
Identifiers
URN: urn:nbn:se:ltu:diva-8981DOI: 10.1177/1354816616668106ISI: 000407901300002Scopus ID: 2-s2.0-85027684252Local ID: 789411e2-b90e-4eb3-b1c2-3ec54827d8d2OAI: oai:DiVA.org:ltu-8981DiVA, id: diva2:981919
Note

Validerad;2017;Nivå 2;2017-08-28 (rokbeg)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Publisher's full textScopushttp://teu.sagepub.com/content/early/2016/09/14/1354816616668106.abstract

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Pesämaa, Ossi

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CiteExportLink to record
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