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Coming of age: a twenty-one year analysis of marketing intelligence & planning from 1990 to 2010
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5899-4747
2012 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 30, no 1, p. 4-17Article in journal (Refereed) Published
Abstract [en]

Purpose - This article presents a content analysis of Marketing Intelligence & Planning (MIP) for the period 1990-2010. The aim was to identify key trends in the evolution of MIP. Four areas were addressed including; an analysis of the nature of authorship, identification and ranking of the most prolific authors, recognition of the most influential articles based on number of citations and an exploration of the research themes within the published articles.Design/methodology/approach - During the 21 years a total of 952 papers appeared in the journal. Of these, 856 were research articles and therefore were included in the content analysis. A coding protocol was developed, covering author demographics, citations, and research topics.Findings - The findings show a trend from single-author articles towards increased collaboration both within and across countries, and across institutions. The majority of the 24 most productive authors were UK based and accounted for 20 percent of the analysed articles. The 856 articles included in the analysis received 9,368 citations. The five most prevalent research topics during the 21-year period were: Marketing Strategy, Consumer Behaviour, Research Measurement and Metrics, Global/Export Marketing, and CRM. Different research topics emerged over the period.Originality/value - This analysis identifies key trends in the evolution of MIP. To date, there has been no historical analysis of the journal so this article provides a useful historical context and analysis for the MIP editorial team as well as other researchers and authors.

Place, publisher, year, edition, pages
2012. Vol. 30, no 1, p. 4-17
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-9176DOI: 10.1108/02634501211193886Scopus ID: 2-s2.0-84856190681Local ID: 7bd0e084-b940-4983-a014-e50cef450385OAI: oai:DiVA.org:ltu-9176DiVA, id: diva2:982114
Note
Validerad; 2012; 20111110 (asaw)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Wiid-Daly, MariaDuPreez, RoseWallström, Åsa

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