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Positioning the executive MBA product: Let’s not forget the requirements of the corporate market?
Rotterdam School of Management, Erasmus University.
2004 (English)In: Journal of General Management, ISSN 0306-3070, E-ISSN 1759-6106, Vol. 30, no 1, p. 1-16Article in journal (Refereed) Published
Abstract [en]

The executive MBA qualification is an alternative to either a full time or part time study for postgraduate management qualification. The providers face a dilemma in positioning their offerings, as they know that the two consistent groups, managers and students, and organizations as sponsors could have different agendas in pursuing, using and funding the EMBA Read more: http://www.faqs.org/abstracts/Business-general/Positioning-the-executive-MBA-product-Lets-not-forget-the-requirements-of-the-corporate-market.html#ixzz1HyQIdLBM

Place, publisher, year, edition, pages
2004. Vol. 30, no 1, p. 1-16
Identifiers
URN: urn:nbn:se:ltu:diva-9841Local ID: 888defe6-4973-423d-9e2c-d85047641480OAI: oai:DiVA.org:ltu-9841DiVA, id: diva2:982779
Note
Upprättat; 2004; 20110326 (diabev)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved

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(Cleton), Dianne Bevelander

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