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Tourism websites in the Middle East - readable or not?
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5899-4747
2013 (English)In: International Journal of Leisure and Tourism Marketing, ISSN 1757-5567, Vol. 3, no 3, p. 201-2015Article in journal (Refereed) Published
Abstract [en]

Websites are an indispensable communication tool for tourism and destination organisations. Accordingly, it is vital tourism and destination management organisations meet certain criteria in order to guarantee high-quality tourism-related information and maintain an effective website. One important factor in a website's effectiveness and quality is its readability. To facilitate reading comprehension, website text must be clearly written. Using a variety of readability measures, this paper investigates the readability of English language tourism websites of countries in the Middle East. The findings and conclusions are discussed along with limitations of the study and possible avenues for future research.

Place, publisher, year, edition, pages
2013. Vol. 3, no 3, p. 201-2015
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-10318DOI: 10.1504/IJLTM.2013.052613Local ID: 91c0eac4-8965-42ab-b3f5-8c3c56e65d08OAI: oai:DiVA.org:ltu-10318DiVA, id: diva2:983260
Note
Godkänd; 2013; 20130808 (asaw)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-04-10Bibliographically approved

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Sattari, SetayeshWallström, Åsa

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  • Other locale
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Output format
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