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The intangibility of music in the Internet age
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
2007 (English)In: Popular music and society, ISSN 0300-7766, E-ISSN 1740-1712, Vol. 30, no 1, p. 53-74Article in journal (Refereed) Published
Abstract [en]

As music consumption increasingly moves to the Internet, music as a product becomes even more intangible and service-like. This tends to create a number of marketing problems. Through a review of services marketing literature and illustrative observations of online music services, this paper explores the intangibility aspect of online music and assesses how online music providers deal with the intangibility of their offer. The paper concludes that providers of online music largely utilize services marketing strategies to manage the intangibility of their products, although difficult issues such as pricing and consumer valuation of tangibility remain to be solved.

Place, publisher, year, edition, pages
2007. Vol. 30, no 1, p. 53-74
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-10346DOI: 10.1080/03007760500503442ISI: 000243737200004Scopus ID: 2-s2.0-34347305265Local ID: 92487e60-6b5c-11dc-9e58-000ea68e967bOAI: oai:DiVA.org:ltu-10346DiVA, id: diva2:983288
Note
Validerad; 2007; 20070925 (biem)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved

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Styvén, Maria

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