This chapter focuses on our re-design of the Persona Method into a tool for criticalreflection on gender issues in entrepreneurship and innovation systems. Whereas suchsystems often are considered gender neutral, we in contrast are emphasizing the needfor communicating and discussing the 'doing of gender’ with actors within those constellations.The aim of this chapter is to explore our development of the Persona Methodfor action-based design in gender equality interventions. A persona is a fictionalcharacter used in our research work to increase gender awareness in interventions. Themethod is used to communicate issues and concerns as well as visions in participatoryinquiries. In our experience the Persona Method engages people in dialogues aboutgender; people totally unfamiliar with gender theories. We therefore examine actionbaseddesign using personas in order to advance the discussion beyond the “problematicwomen issue”. Not only do we highlight a way to discuss gender inequality, ultimatelywe illustrate a means of unsettling and challenging conventional beliefs ongender.