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  • 1.
    Brown, Terrence
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. School of Industrial Engineering and Management, Royal Institute of Technology.
    Abduljabbar, Meyser
    School of Industrial Engineering and Management, Royal Institute of Technology.
    Englund, Stefan
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Treen, Emily
    Beedie School of Businss, Simon Fraser University, Vancouver.
    Twenty-five years and counting: an analysis of the Journal of Strategic Marketing2018In: Journal of Strategic Marketing, ISSN 0965-254X, E-ISSN 1466-4488, Vol. 26, no 2, p. 125-139Article in journal (Refereed)
    Abstract [en]

    This article presents a content analysis of the Journal of Strategic Marketing (JSM) over 24 years from the journal’s inception in 1993 to 2017. No similar attempt on an analysis of JSM has been found. Analyses were completed to examine how the journal has developed and to uncover relevant information for editors, reviewers, researchers and future authors of JSM by analysing research themes, author and manuscript characteristics, and citation metrics. The findings reveal an increase in multi-authored articles, an increase in empirical research and in the internationalization of researchers. These and other factors illuminate sources and implications of the journal’s current state. The relevance of these findings is discussed as it pertains to the future success and publishing opportunities in the Journal of Strategic Marketing.

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