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  • 1.
    Ghazisaeedi, Mehdi
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Heerden, Gene van
    Trustworthiness of product review blogs: a source trustworthiness scale validation2012In: African Journal of Business Management, ISSN 1993-8233, E-ISSN 1993-8233, Vol. 6, no 25, p. 7498-7508Article in journal (Refereed)
    Abstract [en]

    With the introduction of Web 2.0, online blogging has established its place in the lexicon of public relations management. Especially blogs that offer reviews of products, services and technologies, have become essential to practitioners of public relations in their dialogue with the market place. From a public relations perspective, this paper addresses the source trustworthiness of product review blogs among online consumers, and whether consumer demographics have a significant impact on their level of trust. This paper reports the adaptation of a scale to measure the construct of source trustworthiness in the context of blogs. The results of a survey among 169 Australian online consumers confirmed the validity of the scale in the blogging context. Findings suggest that while source trustworthiness does not appear to be strongly related to either gender or level of education, younger consumers exhibit higher levels of source trustworthiness. Managerial implications are drawn from these findings and avenues for future research are identified.

  • 2. Homayoun, Saeid
    et al.
    Rahman, Rashidah Abdul
    Bashiri, Neda
    Internet corporate reporting among public listed companies in Malaysia: An exploratory study2011In: African Journal of Business Management, ISSN 1993-8233, E-ISSN 1993-8233, Vol. 5, no 30, p. 11863-11873Article in journal (Refereed)
    Abstract [en]

    This study examines the utilisation of the Internet for disseminating corporate information among 100 top companies listed on Bursa Malaysia in the year 2007. These companies were chosen based on market capitalisation and relied on website observation and content analysis. An Internet disclosure index of 61 content items was categorised into four major groups: accounting and financial information, corporate governance, corporate social responsibility (CSR), contact details of investor relations and related conveniences. In addition, 26 presentation format items categorised into two major groups: technological features and convenience and usability of website navigation support were used as benchmark. The results indicate that the highest disclosure by the companies accrued for accounting and financial information attributes. The lowest disclosures by companies accrued for technology features attributes. The results show that more than 59% of the Malaysian public listed companies published reasonably well-developed Internet-based reporting and achieved a quality score for Internet Corporate Reporting (ICR). On average, the frequency of the identified items disclosed by the companies for the content of the website was higher than for the presentation of information. Among the six categories identified, technological features theme was considered as a critical part that needs attention from the Malaysian companies. The results also show that most companies provided their full annual reports using Portable Document Format (PDF). However, none of the companies adopt Extensible Business Reporting Language (XBRL) format. Therefore, Malaysian companies are urged to seize more opportunities provided by the Internet technology in preparing their ICR.

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