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  • 1. Howcroft, Debra
    et al.
    Mitev, N.
    London School of Economics.
    An empirical study of Internet usage and difficulties among medical practice management in the UK2000Ingår i: Internet Research, ISSN 1066-2243, Vol. 10, nr 2, s. 170-181Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Considers the use of information technology in the UK National Health Service (NHS) as the government pledges to connect every doctor or general practitioner (GP) to the NHS's information superhighway by the year 2002. This paper uses a case study of a particular UK health authority as a vehicle to illustrate the complexity of the social and technical considerations surrounding this issue. At a grass roots level, the adoption and diffusion of information technology within general practices (surgeries or groups of GPs) is highly varied and there are huge contrasts in the levels of commitment to information management. Within the case study this is evident on an individual level, in that some GPs enthuse about technology, while others are positively "technophobic". On the general practice level, there are other elements to consider, especially in relation to the levels of financial support available. Non-fund holding general practices in socially deprived areas are far less willing to embrace information management and technology. One explanation suggested for this is based on priorities: when faced with the option of "cruising" the information superhighway, as opposed to treating seriously ill patients living in socially deprived areas, the former may simply be relegated as less important.

  • 2.
    Strandberg, Carola
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    Styvén, Maria
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
    What’s love got to do with it?: Place brand love and viral videos2020Ingår i: Internet Research, ISSN 1066-2243, Vol. 30, nr 1, s. 23-43Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    The purpose of this paper is to explore the role of brand love in place brand communication by incorporating potential antecedents and behavioral outcomes of place brand love in a social media setting.

    Design/methodology/approach

    Data were gathered from 281 residents and visitors of a place through an online survey focusing on a place brand video. Structural equation modeling was employed to examine the research model.

    Findings

    Results show that place brand love has a strong direct relationship with positive word of mouth (WOM), and an indirect effect on intention to share the place brand message. Self-expressiveness of the place brand message also seems to influence place brand love as well as intention to share the message.

    Research limitations/implications

    The role of self-related concepts and brand love to a place has theoretical implications for research in place branding and electronic word of mouth. The study has limitations to its generalizability in terms of cultural aspects and sample representativeness.

    Practical implications

    Place marketers need to successfully reflect the self-concept of key stakeholders in communication messages in order to increase the probability that recipients will engage in positive WOM and share the message.

    Originality/value

    Research on place brand love is scarce and previous studies have focused solely on brand love in connection to tourists. The main contribution of the current study is the exploration of the role of brand love in connection to residents, who are vital co-creators of the place brand.

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