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  • 1.
    Bertoni, Marco
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chirumalla, Koteshwar
    Engineering 2.0: leveraging a bottom-up and lightweight knowledge sharing approach in cross-functional product development teams2010In: Proceedings of I-KNOW 2010: 1-3 September 2010, Graz, Austria, 2010, p. 105-116Conference paper (Refereed)
    Abstract [en]

    This paper explores the application of Web 2.0 based technologies in the area of engineering product development. Growing on data collected from a case study in the Swedish manufacturing industry, the paper analyses the dichotomy between the prevailing hierarchical structure of CAD/PLM/PDM systems and the emerging principles of the Social Web, e.g. the self-organization of its users. It introduces the concept of Engineering 2.0, intended as a more bottom up and lightweight knowledge sharing approach supporting early stage design decisions within cross-functional product development teams. A set of scenarios related e.g. to the application of blogs, wikis, forums and tags in the engineering domain are eventuallypresented, highlighting opportunities, challenges and no-go areas.

  • 2.
    Bertoni, Marco
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chirumalla, Koteshwar
    Leveraging Web 2.0 in new product development: lesson learned from a company study2011In: Journal of universal computer science (Online), ISSN 0948-695X, E-ISSN 0948-6968, Vol. 17, no 4, p. 548-564Article in journal (Refereed)
    Abstract [en]

    The paper explores the application of Web 2.0 technologies to support product development efforts in a global, virtual and cross-functional setting. It analyses the dichotomy between the prevailing hierarchical structure of CAD/PLM/PDM systems and the principles of the Social Web under the light of the emerging product development trends. Further it introduces the concept of Engineering 2.0, intended as a more bottom up and lightweight knowledge sharing approach to support early stage design decisions within virtual and cross-functional product development teams. The lessons learned collected from a cross-company study highlight how to further developblogs, wikis, forums and tags for the benefit of new product development teams, highlighting opportunities, challenges and no-go areas

  • 3.
    Bertoni, Marco
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chirumalla, Koteshwar
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Johansson, Christian
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Social technologies for cross-functional product development: SWOT analysis and implications2012In: 45th Hawaii International Conference on System Science (HICSS), Los Alamos, Calif.: IEEE Communications Society, 2012, p. 3918-3927Conference paper (Refereed)
    Abstract [en]

    Innovation is triggered by the cross-pollination of fields and disciplines. In product development, this means bringing together people with different expertise to develop breakthrough product and service offers. In spite of their great potential, cross-functional efforts are not yet adequately supported from a knowledge perspective, asking for a more open and bottom-up open approach to knowledge management. The paper aims to investigate how social technologies can enhance collaboration and knowledge sharing in complex, cross-functional and cross-organizational product development projects. It initially highlights the role of weak ties as enablers for more innovative design processes, especially when manufacturing companies move towards developing integrated offers mixing hardware, software and services. Emerging from data collected in two case studies conducted within the European aeronautical industry, it applies the Strength-Weaknesses-Opportunities-Threats (SWOT) framework to highlight how tools such as wikis, blogs, forum and microblogs can shorten and increase the quality of early design decisions. Furthermore it elaborates on how the design team can enhance its perception of the needs to be addressed and leverage its capability to develop solutions for the task at hand.

  • 4.
    Bertoni, Marco
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Larsson, Andreas
    Department of Design Sciences, Faculty of Engineering, Lund University.
    Ericson, Åsa
    Chirumalla, Koteshwar
    Larsson, Tobias
    Isaksson, Ola
    Randall, Dave
    Department of Sociology, Manchester Metropolitan University.
    The rise of social product development2012In: International Journal of Networking and Virtual Organisations, ISSN 1470-9503, E-ISSN 1741-5225, Vol. 11, no 2, p. 188-207Article in journal (Refereed)
    Abstract [en]

    The aim of the paper is to discuss the rising potential of social software to increase the knowledge management capabilities of virtual product development teams. It presents six fundamental transitions, elaborated from the empirical findings, which justify the rise of a more bottom-up, social creation and sharing of engineering knowledge in the virtual organisation. The study suggests that traditional engineering knowledge management approaches alone are not sufficient to support development activities in the virtual organisation, and that such teams display an increasing demand for social, comparatively lightweight and remixable platforms for bottom-up, social creation and sharing of knowledge.

  • 5.
    Chirumalla, Koteshwar
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    A lightweight knowledge sharing approach for product-service systems development2011Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    The move towards offering product-service systems (PSS) requires the involvement of stakeholders from heterogeneous functions or companies with knowledge of the different stages of the life cycle. This challenges the way in which organizations create, share, and manage knowledge across functional and corporate boundaries. The management and reuse of knowledge within the cross-functional teams are still enormous tasks, especially when dealing with semi- structured or unstructured information, as well as with informal and tacit knowledge. The purpose is to explore how a lightweight collaborative approach can support knowledge sharing in cross-functional collaboration in the context of product-service system development. Through an empirical analysis of the knowledge management practices within cross-functional collaborative teams in the aerospace supply chain, this thesis describes the knowledge-related problems in light of the implementation of a PSS paradigm and explores how lightweight collaborative technologies can enable knowledge sharing in boundary-crossing collaborative working environments. The study adopts a qualitative research methodology whose empirical findings are based on two industrial case studies. Data have primarily been generated through interviews, focus group meetings, and survey questionnaires. The research work outlines the limitations of current knowledge management systems in capturing, managing, and reusing cross-functional knowledge in PSS development in terms of knowledge sharing, pointing to lightweight collaborative technologies as a key knowledge-sharing enabler for PSS development. Furthermore, the study elaborates upon the opportunities and challenges embedded in the lightweight concept by using SWOT analysis as well the development of several scenarios in which social, bottom-up technologies are applied in an engineering context. This approach results in the identification of promising areas for the significant impact of PSS development, such as in identifying new product opportunities, locating the right capabilities in the organization, and capturing the design intent and design rationale. These areas eventually highlight the features and requirements for effective lightweight knowledge sharing in PSS development efforts.The research work introduces Web 2.0/social software applications and methods as a bottom-up and lightweight collaborative approach for knowledge sharing in PSS development. First, the study determines that these technologies can enhance knowledge sharing by providing empowering opportunities and dynamic way of interactions for knowledge workers. Second, these technologies can improve teams’ capabilities by exploiting the network of connections through the collective creation and maintenance of shared knowledge assets with a common understanding. Such improvements will eventually enhance decision making and sense making in a global, virtual, and cross-functional team setting. Finally-and most importantly- these technologies can amplify access to individual tacit knowledge, thereby ensuring continuous organizational learning. This research work is particularly significant as the adoption of a Web 2.0/social approach in engineering collaboration is still not eminent. The thesis outlines several issues that have to be addressed from both methodological and technological perspectives before pursuing the wide adoption of lightweight tools in the areas identified.

  • 6.
    Chirumalla, Koteshwar
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Development of a methodology for lessons learned practice: From post-project learning to continuous process-based learning2013Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    Product development involves a set of complex problem-solving activities. Their effectiveness depends on how well companies share learnings from one problem-solving experience to another. “Lessons learned (LL) practices” are common knowledge management efforts through which companies attempt to foster experience-based learning environments within them. However, many companies fall short in utilizing LL at an action level—which is, capturing and sharing lessons learned and applying them in new situations is still difficult. This thesis is largely based upon qualitative data collected in three case studies that had two main objectives. Firstly, to investigate the current state of LL practice in order to identify potential barriers in the light of emerging product development trends. Secondly, to identify ways to improve current practices from both capture and reuse perspectives.The case studies showed that effective LL practice requires a continuous approach with a standard format that should be applicable not only to capture lessons from design projects, but also from manufacturing, use, and maintenance phases, where much of the learning is still tacit in nature and difficult to articulate. From a reuse perspective, current project-specific lessons lack contextual knowledge related to learning—that is, the lessons’ background, root-causes, and applicability—thereby demanding a method to capture LL at a process-based level with a richer context. In total, the research work identifies 11 functional requirements for improving LL processes based on the outlined potential barriers in as-is practice.Based on the functional requirements analysis, a methodology has been developed for representing LL in a standardized format together with guidelines, using videos and storytelling as enabling media. This methodology includes a seven-step representation of LL, consisting of: (1) lessons learned statement, (2) working context, (3) task description, (4) “what went wrong” or “what went well”, (5) lessons learned, (6) lessons learned measures, and (7) applicability and delimitations. Preliminary validation activities revealed that the methodology facilitates the preparation and formulation of concise LL with richer context than traditional text-based formats. The methodology has proved to be beneficial in capturing lessons from skill-oriented activities in a narrative form, by visually displaying defects, problems or improvements in complex products and associated actions in production or maintenance phases, for instance. Thus, a video-based LL captures a single learning point with more specific details and actionable recommendations than traditional post-project text-based approaches, thereby enabling process-based learning. Moreover, the reuse of video-based LL was found to facilitate the execution of new design tasks by increasing users’ contextual awareness, thus enabling them to select possible solutions and apply them in new design situations relatively quickly. The methodology has potential advantages in leveraging experience-based knowledge and learning in early product development phases to avoid reinventing the wheel, and repeating potentially costly mistakes in all relevant company environments.

  • 7.
    Chirumalla, Koteshwar
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Managing knowledge for product-service system innovation: the role of Web 2.0 technologies2013In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 56, no 2, p. 45-53Article in journal (Refereed)
    Abstract [en]

    In the emerging service economy, many traditional product manufacturingcompanies are seeking innovative ways to do business, focusing on product-service combinations. Development of these offerings requires the integration of a wider span of expertise from several companies, which poses new challenges in the way knowledge is captured and managed. On the basis of a case study from an aerospace supply chain, this paper first identifies the limitations of current knowledge-management systems in such a setting and then discusses the role of Web 2.0 technologies in managing knowledge across the knowledge life cycle. Web 2.0 technologies have potential to lower barriers to leveraging informal and unstructured knowledge, contextualized information, networks of connections, and collective creation and maintenance of knowledge assets, which could complement current knowledge management systems in multicompany product development efforts.

  • 8.
    Chirumalla, Koteshwar
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Bertoni, Alessandro
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Ericson, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Isaksson, Ola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Knowledge-sharing network for product-service system development: is it atypical?2012In: The Philosopher's Stone for Sustainability: Proceedings of the 4th CIRP International Conference on Industrial Product-Service Systems, Tokyo, Japan, November 8th-9th, 2012 / [ed] Yoshiki Shimomura; Koji Kimita, Berlin Heidelberg: Encyclopedia of Global Archaeology/Springer Verlag, 2012, p. 109-114Conference paper (Refereed)
    Abstract [en]

    The move towards offering product-service systems (PSS) requires the involvement of stakeholders from heterogeneous functions or companies with knowledge of the different product lifecycle stages. Knowledge sharing across supply network is, therefore, considered as a key enabler for the successful development of PSS. The existing literature, however, overlooks knowledge sharing network in a PSS context. The purpose of this paper is to explore the possible knowledge-sharing network for PSS development using social network-tie theory—in order to map the relationships, interactions and knowledge to be shared between actors, and eventually discuss the PSS impact on their relationships in the network.

  • 9.
    Chirumalla, Koteshwar
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Bertoni, Alessandro
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Parida, Aditya
    Luleå University of Technology, Department of Civil, Environmental and Natural Resources Engineering, Operation, Maintenance and Acoustics.
    Johansson, Christian
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Bertoni, Marco
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Performance measurement framework for product-service systems development: a balanced scorecard approach2013In: International Journal of Technology Intelligence and Planning (IJTIP), ISSN 1740-2832, E-ISSN 1740-2840, Vol. 9, no 2, p. 146-164Article in journal (Refereed)
    Abstract [en]

    The paper proposes a framework for analysing the performances of product-service systems (PSSs) development processes using a balanced scorecard (BSC) as an instrument to guide the implementation and the evaluation of new methods and tools. Emerging from a case study in the aerospace industry, the paper discusses the main challenges in PSS development and proposes a performance measurement framework for PSS development based on multi-criteria indicators. Finally, the benefits of a framework for PSS development performance measurement are discussed.

  • 10.
    Chirumalla, Koteshwar
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Bertoni, Marco
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Johansson, Christian
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Experience feedback using social media: from the product lifecycle phases to the design practices2013In: Product-Service Integration for Sustainable Solutions: Proceedings of the 5th CIRP International Conference on Industrial Product-Service Systems, Bochum, Germany, March 14th - 15th, 2013 / [ed] Horst Meier, Encyclopedia of Global Archaeology/Springer Verlag, 2013, p. 459-471Conference paper (Refereed)
    Abstract [en]

    Many companies have been using lessons learned practices as one oftheir key knowledge management initiatives to capitalize on past experiences.For product development companies, learning from product lifecycle phasesgives a true competitive advantage to improve the next generation of products.However, companies are still struggling in capturing and sharing lessonslearned and applying them in new situations. Based on this consideration, thepaper proposes a video-based approach–using social media technologies–as away to leverage continuous capturing and sharing lessons learned from productlifecycle phases to design practices. The paper presents the findings of a casestudy within the aerospace industry, which investigates the current industrialpractices with regard to experience feedback, and illustrates the implementationof a video-based approach. Further, the conceptual mock-up of video-based lessons learned sharing portal and its social platform that are aimed to support the design practices are illustrated.

  • 11. Chirumalla, Koteshwar
    et al.
    Bertoni, Marco
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Larsson, Andreas
    Exploring lightweight knowledge sharing technologies for functional product development2010In: Industrial product-service systems (IPS²): proceedings of the 2nd CIRP IPS² Conference [2010, Linköping, 14-15 April] / [ed] Tomohiko Sakao, Linköping: Linköping University Electronic Press, 2010, p. 347-354Conference paper (Refereed)
    Abstract [en]

    Moving away from offering just physical artifacts to becoming providers of functional products, or Product-Service Systems (PSS), implies inevitable changes in the way engineering knowledge is identified and shared in a cross company environment. Capturing downstream knowledge assets and making them available to cross-functional teams becomes crucial to approach ill-defined problems in PSS design. The purpose of this paper is to investigate how Web 2.0-based knowledge sharing technologies may be used to support the design of functional products. The article, drawing on data from several industrial development projects in various segments, introduces the concept of “lightweight technologies” as a means to lower the threshold related to the sharing of downstream engineering knowledge assets. The paper points out potential benefits and challenges related to the adoption of a lightweight approach and provides examples of how tools like wikis, blogs or social bookmarking may be used to support functional product engineers.

  • 12.
    Chirumalla, Koteshwar
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Johansson, Christian
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Bertoni, Marco
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Isaksson, Ola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Capturing and sharing lessons learned across boundaries: a video-based approach2012In: Proceedings of the 20th European Conference on Information Systems: Barcelona on June 10-13, 2012., 2012Conference paper (Refereed)
    Abstract [en]

    In light of emerging product development trends, such as Product-Service Systems, manufacturing organizations are obliged to collaborate across functional and organizational borders. Hence, companies are increasingly investigating how to leverage knowledge management practices to enhance their dynamic learning capabilities to achieve continuous process improvements. Manyresearchers assert that lessons learned practices are possible ways for organizational learning, which allows for continuous capturing and sharing of experiential knowledge across boundaries in order to learn both from mistakes and successes. However, many organizations fall short in capturing and sharing lessons from projects and applying them in new situations. The purpose of this paper is to propose a video-based approach and related guidelines for capturing and sharing lessons learned in a dynamic manner across functional and organizational boundaries. Based on laboratory experiments as well as validation activities conducted in collaboration with an aerospace manufacturer, this papercompares the video-based approach with a more traditional text-based approach of documenting lessons learned from projects. The paper describes the results of testing activities conducted with a video-based lessons learned prototype and the authors reflect on its implications for design practice management in the aerospace industry.

  • 13.
    Chirumalla, Koteshwar
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Larsson, Andreas
    Bertoni, Marco
    Larsson, Tobias
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Knowledge sharing across boundaries: Web 2.0 and product-service system development2011In: Research into Design: Supporting Sustainable Product Development / [ed] Amaresh Chakrabarti, Bangalore, India: Research Publishing Services, 2011Conference paper (Refereed)
    Abstract [en]

    In recent years there has been a growing interest among product development organizations to capitalize on engineering knowledge as their core competitive advantage for innovation. Capturing, storing, retrieval, sharing and reusing of engineering knowledge from a wide range of enterprise memory systems have become crucial activities of knowledge management practice in competitive organizations. In light of a changing and dynamic enterprise definition, including a move towards Product-Service System (PSS) development, this paper discusses some of the limitations of current enterprise systems in reusing engineering knowledge across functional and corporate boundaries. Further, the paper illustrates how Web 2.0-based collaborative technologies can leverage cross-functional knowledge for new PSS development projects through an open, bottom-up, and collective sense-making approach to knowledge management.

  • 14.
    Johansson, Christian
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Karlsson, Jan
    Luleå University of Technology, Department of Engineering Sciences and Mathematics, Product and Production Development.
    Kaplan, Alexander
    Luleå University of Technology, Department of Engineering Sciences and Mathematics, Product and Production Development.
    Bertoni, Marco
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chirumalla, Koteshwar
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Enhancing intra-cognitive communication between engineering designers and operators: a case study in the laser welding industry2012In: Proceedings of the 3rd IEEE International Conference on Cognitive Communications: CogInfoCom 2012, Piscataway, NJ: IEEE Communications Society, 2012, p. 493-497Conference paper (Refereed)
    Abstract [en]

    In manufacturing, metal parts can be joined using a laser as a welding tool, i.e. laser welding. Despite huge amount of research over the years, the process is neither sufficiently understood nor mathematically predictable. This study aims to holistically analyze the knowledge management issues occurring in laser welding. Emerging from observations and semi-structured interviews from industry and academy, the complexity and the criticalities of the process as well as the current knowledge transfers is explained and analyzed, using a knowledge lifecycle framework as a reference. Besides enhanced awareness of the limiting issues, information and knowledge visualization, e.g. knowledge maps, is identified as a key for progress in the community. The Matrix Flow Chart is suggested as an alternative descaled map of process changes.

  • 15. Larsson, Andreas
    et al.
    Larsson, Tobias
    Bertoni, Marco
    Johansson, Christian
    Chirumalla, Koteshwar
    Project: CRESCENDO - Collaborative and Robust Engineering using Simulation Capability Enabling Next Design Optimisation2009Other (Other (popular science, discussion, etc.))
    Abstract [en]

    The IMG4 project CRESCENDO addresses the Vision 2020 objectives for the aeronautical industry by contributing significantly to the fulfilment of three specific targets of the aeronautical industry’s Strategic Research Agenda. CRESCENDO will develop the foundations for the Behavioural Digital Aircraft (BDA),taking experience and results from VIVACE, and integrating these into a federative system and building the BDA on top of them. Main components of the BDA are: the Model Store, the Simulation Factory, the Quality Laboratory, and the Enterprise Collaboration Capabilities. It will be validated through use cases and test cases concerning “Power Plant Integration”, “Energy Aircraft”, “Thermal Aircraft” and “Value Generation” design problems and viewpoints during the preliminary design, detailed design, and test and certification phases of a generic aircraft product life-cycle. The BDA will become the new backbone for the simulation world, just as the Digital Mock-up (DMU) is today for the Product Life-cycle Management (PLM) world. This is considered a challenging area for research and innovation for the next decade. Hence, the CRESCENDO results will provide the aeronautics supply chain with the means to realistically manage and mature the virtual product in the extended/virtual enterprise with all of the requested functionality and components in each phase of the product engineering life cycle. CRESCENDO will make its approach available to the aeronautics supply chain via existing networks, information dissemination, training and technology transfer actions. The project will last three years and be organised into six subprojects: four technical and business-oriented subprojects, one “Enabling Capabilities” subproject which will deliver the BDA and a sixth subproject, responsible for consortium management and innovation issues. CRESCENDO will bring together 59 partners from industry, research institutes, universities and technology providers

  • 16.
    Wallin, Johanna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chirumalla, Koteshwar
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Isaksson, Ola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Enabling organizational changes for development of product-services system offers2013In: Proceedings of the 19th International Conference on Engineering Design (ICED13): Design For Harmonies / [ed] U Lindemann; S Venkataraman; Y. S Kim; S.W Lee; M Cantamessa; B Yannou, Design Research Society, 2013, p. 011-020Conference paper (Refereed)
    Abstract [en]

    The manufacturing industry is going through a transition from developing of products to the provision of product-service systems (PSS). Earlier research has identified different types of PSS offers, from product offers that include services as “add-on”, to the sale of services that include tangible goods as “add-on”. This paper addresses what consequences this has on manufacturing organizations undergoing PSS transition. The purpose of the paper is to clarify key success factors for organizational changes needed in the transition process of developing different types of PSS offers. The results are based on a case study of a manufacturer in the aerospace domain; the analysis approached organizational changes from organizational theory perspective. The study identified four key areas that need to be considered in the organizational transformation to PSS development: Business strategy and decision-making, Internal organizational structure, Team composition, and External networks and customer relationship. Based on the analysis of empirical data from these four areas, the paper discusses the successful organizational changes that are required in the transition towards PSS development.

  • 17.
    Wallin, Johanna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chirumalla, Koteshwar
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Thompson, Anthony
    Blekinge Institute of Technology.
    Developing PSS concepts from traditional product sales situation: the use of business model canvas2013In: Product-Service Integration for Sustainable Solutions: Proceedings of the 5th CIRP International Conference on Industrial Product-Service Systems, Bochum, Germany, March 14th - 15th, 2013 / [ed] Horst Meier, Berlin Heidelberg: Springer Science+Business Media B.V., 2013, p. 263-274Conference paper (Refereed)
    Abstract [en]

    In recent years there has been growing interest in utilizing a productservicesystem (PSS) approach when developing products and services in order toarrive at a business model focused on selling function or availability instead of physical products. However, the complex nature of PSS development has left many manufacturers still struggling to arrive at PSS concepts out of their traditional product sales situation in early design phases. The purpose of this paper is to propose an approach using the Business Model Canvas which could help manufacturers in the transition towards PSS development by articulating key business elements in developing and analyzing PSS concepts evolving from their traditional product sales situation. The paper presents preliminary findings from the aerospace industry and discusses the evolution of key business elements for PSS concepts from traditional product sales situation using the Business Model Canvas. Finally, the potential benefits of using the Business Model Canvas in a PSS context are discussed.

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