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  • 1.
    Bal, Anjali S.
    et al.
    Segal Graduate School of Business, Simon Fraser University.
    Pitt, Leyland
    Segal Graduate School of Business, Simon Fraser University.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 165-Conference paper (Other academic)
    Abstract [en]

    Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

  • 2.
    Bal, Anjali S.
    et al.
    Segal Graduate School of Business, Simon Fraser University.
    Pitt, Leyland
    Segal Graduate School of Business, Simon Fraser University.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 165-Conference paper (Other academic)
    Abstract [en]

    Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

  • 3.
    Bergvall-Kåreborn, Birgitta
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chronéer, Diana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Johansson, Jeaneth
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nilsson, Michael
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Distance- Spanning Technology.
    CASE 7: Smart Growth MeMo: A business model tool for mobile services2011In: Meeting the challenges of Europe 2020: The Transformative Power of Service Innovation : Case studies collected by the expert panel on service innovation in the EU, Europe Innova , 2011, p. 12-12Chapter in book (Other (popular science, discussion, etc.))
  • 4.
    Chronéer, Diana
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Johansson, Jeaneth
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Born global in a heartbeat2009In: Proceedings of the XX ISPIM Conference, Vienna, Austria, 21-24 June 2009 / [ed] K.R.E. Huizingh; S. Conn; M. Torkkeli; I. Bitran, 2009Conference paper (Refereed)
    Abstract [en]

    This paper aims to enhance the knowledge of business model development in the mobile service sector by exploring the underlying components of a business model for organizations within that industry. By drawing from business model literature combined with findings from a longitudinal case study of an iPhone application, a conceptual business model for mobile services was developed. Proposed model extends earlier frameworks by adding contingency aspects and the view of core resources into a dynamic business model. Findings from the study highlight the importance for application developers to have an overall resource strategy in order to support the sustainability of their business models. This is particularly important due to the rapid pace of change in the industry and the technology.

  • 5.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Aktivitet: Digitaliseringens möjligheter och utmaningar för de regionala besöksnäringsföretagen2015Conference paper (Other (popular science, discussion, etc.))
  • 6.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Aktivitet: Morgondagens turist - Vad händer när e-generationen reser?2015Conference paper (Other (popular science, discussion, etc.))
  • 7.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Aktivitet: Morgondagens turist – Vad händer när e-generationen reser?2015Conference paper (Other (popular science, discussion, etc.))
  • 8.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Game on!: Brand relationships in live streaming gaming communities2019In: 14th Global Brand Conference 2019: Startups, Art and Creative Industries: Fresh Perspectives on Brands, Berlin, 2019Conference paper (Refereed)
  • 9.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Impulse buying tendencies among online shoppers in Sweden2017In: Journal of Research in Interactive Marketing, ISSN 2040-7122, Vol. 11, no 4, p. 416-431Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.

    Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.

    Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.

    Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.

    Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.

  • 10.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Mariani, Marcello M.
    Henley Business School, University of Reading.
    Travel bloggers' use of Facebook: Empirical evidence from an international study2017Conference paper (Other academic)
  • 11.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    A perfect match?: Effects of employer brand values on attitudes and job pursuit intention2019In: 14th Global Brand Conference 2019: Startups, Art and Creative Industries: Fresh Perspectives on Brands, Berlin, 2019Conference paper (Refereed)
  • 12.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Shaping the picture: A holistic view of destination image formation2017Conference paper (Other academic)
  • 13.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland2017In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, p. 413-420Conference paper (Refereed)
  • 14.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories2017In: EMAC 2017: Leaving footprints, 2017Conference paper (Refereed)
  • 15.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Benefits and barriers for the use of digital channels among small tourism companies2019In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 19, no 1, p. 27-46Article in journal (Refereed)
    Abstract [en]

    This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.

  • 16.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    On or off – when and why?: Consumers’ channel choices and characteristics across product categories2016Conference paper (Other academic)
  • 17.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?2015Other (Other (popular science, discussion, etc.))
  • 18.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Farshid, Mana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Attraktiva varumärken i besöksnäringen - Från image till position2016Other (Other (popular science, discussion, etc.))
  • 19.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Attraktiva arbetsgivare: Employer branding i handels- och besöksnäring2017Other (Other (popular science, discussion, etc.))
  • 20.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Developing an attractive mobile service: A comparison of desired consumption values of three different services2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 454-456Conference paper (Refereed)
    Abstract [en]

    This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

  • 21.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Developing an attractive mobile service: A comparison of desired consumption values of three different services2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011Conference paper (Refereed)
    Abstract [en]

    This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

  • 22.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan, KTH.
    E-asy p-easy - or maybe not...: using market segmentation to address citizens' needs2012In: Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference / [ed] Harry Timmermans, 2012, p. 60-60Conference paper (Refereed)
  • 23.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Medborgarperspektiv på kommunala e-tjänster: Delrapport 1 i projektet "Kundfokus för ökad användning av kommunala e-tjänster" (CUP)2011Report (Other academic)
  • 24.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Travel Talk: eWOM Across Multiple Cultures2017In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 703-704Conference paper (Refereed)
    Abstract [en]

    Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electronic word of mouth (eWOM), especially with regard to how eWOM is used within today’s online social media outlets (Weisfeld-Spolter et al. 2014). Within the travel and tourism industry, eWOM has become vitally important, as consumers tend to trust information from consumer-generated (social) media more than information from service providers (Ip et al. 2012). This is particularly true for the younger generation of Internet users—the “e-generation,” who are “digital natives” and who have used digital technologies since they were kids. The aim of this study is to provide a better understanding on how today’s e-generation is using eWOM as tourists/travelers, from a multicultural perspective. In order to reach this aim, the following research questions are stated: (RQ1) How are e-generation consumers using eWOM when planning a trip?; (RQ2) How are e-generation consumers using eWOM during and after a trip?

  • 25. Goldkuhl, Lena
    et al.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sensing the scent of service success2007In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 41, no 11/12, p. 1297-1305Article in journal (Refereed)
    Abstract [en]

    Purpose - The intangible character of services makes it difficult for customers to evaluate a service offering before consumption. Scent offers a powerful means of making services tangible. Therefore, this paper aims to contribute to the understanding of how scents can be used for services marketing purposes. Design/methodology/approach - The paper presents an overview of studies, mainly from the area of retailing, indicating how scents can be used in services, and this is followed by a number of examples of such applications. Findings - The paper finds that, although there are examples of service providers utilising scents to tangibilise, enhance and differentiate services, this area has been relatively neglected in marketing literature. Practical implications - By adding the component of scent to their offerings, service providers have the opportunity to create a competitive advantage. When using scents in services marketing, managers should consider the aspects of presence, pleasantness, congruity and memory of scents. Originality/value - No other paper with a specific focus on scent as a tangibiliser, enhancer and differentiator of services has been found in marketing literature. This paper provides important insights into the use of scents for services marketing purposes.

  • 26.
    Johansson, Jeaneth
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chronéer, Diana
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Nilsson, Michael
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Distance- Spanning Technology.
    Engström, Anne
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: MeMo - Meta-affärsmodell för mobila tjänster2010Other (Other (popular science, discussion, etc.))
    Abstract [sv]

    Syftet med detta projekt är att identifiera affärsmodeller för mobila tjänster och att föreslå en meta-affärsmodell som kan tillvarata affärspotential genom samverkan mellan aktörer som tjänsteleverantörer, tjänsteförmedlare och kunder i ett större nätverk. I projektet samverkar forskare från fem forskningsområden (industriell marknadsföring, e-handel, redovisning & styrning, informatik, och industriell organisation) vid Luleå tekniska universitet (LTU) för att från sina respektive angreppsvinklar: Identifiera och beskriva affärsmodeller för mobila tjänster. Föreslå en meta-affärsmodell för att möjliggöra effektiva framtida affärer för mobila tjänsteleverantörer. Samla insamlade erfarenheter i ett white paper som kananvändas som stöd för utveckling av framgångsrika affärsmodeller för de deltagande företagen. Synliggöra vetenskapliga resultat i publikationer och presentationer. MeMo-projektet är finansierat av VINNOVA och genomförs i samarbete mellan LTU och TeliaSonera och ett antal av dess nuvarande och framtida tjänsteleverantörer. Genom Centrum för Distansöverbryggande Teknik (CDT) vid LTU och dess Living Lab-nätverk, når projektet ut till stora grupper av slutanvändare.

  • 27.
    Johansson, Jeaneth
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chronéer, Diana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Business models at work in the mobile service sector2012In: iBusiness, ISSN 2150-4075, E-ISSN 2150-4083, Vol. 4, no 1, p. 84-92Article in journal (Refereed)
    Abstract [en]

    This paper aims to enhance the knowledge of business models in the mobile service sector by exploring their key mechanisms and underlying components. By combining the business model literature with empirical interview-based case studies of 69 business models in the mobile service sector, it illustrates the findings of a longitudinal case study of a business model design attached to an iPhone application. A model for managing business model design in an open innovation context of mobile services is proposed. The model extends earlier frameworks by adding contingency aspects and the view of core resources for addressing logics in the dynamic sector. Findings highlight the importance of ventures in the mobile service sector continually managing the business model design in order to support the sustainability of their business models.

  • 28.
    Johansson, Jeaneth
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chronéer, Diana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Nilsson, Michael
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Distance- Spanning Technology.
    Modeling Mobile Business: MeMo: Meta-Business Model for Mobile Services2011Report (Other academic)
  • 29.
    Mariani, Marcello
    et al.
    Henley Business School, University of Reading.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Social comparison orientation and frequency: A study on international travel bloggers2018Conference paper (Refereed)
  • 30.
    Mariani, Marcello M.
    et al.
    Henley Business School, University of Reading.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ayeh, Julian K.
    College of Humanities and Social Sciences, United Arab Emirates University.
    Using Facebook for travel decision-making: An international study of antecedents2019In: International Journal of Contemporary Hospitality Management, ISSN 0959-6119, E-ISSN 1757-1049, Vol. 31, no 2, p. 1021-1044Article in journal (Refereed)
    Abstract [en]

    Purpose

    This paper aims to investigate antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip.

    Design/methodology/approach

    Based on an online survey of 426 young travel consumers from Italy and Sweden, this work applies structural equation modeling and multi-group analysis.

    Findings

    The study finds support for most of the conventional TAM-related constructs: perceived usefulness, perceived enjoyment and intention, while ease of use is not found relevant in this context.

    Research limitations/implications

    Results shed light on the antecedents of using non-travel specific social media in two countries. Future research might focus on validating the factors identified and add others that might shape usage in the selected countries. Future studies could further investigate possible differences arising from culture, country of origin and age. The analysis can also be extended to other countries.

    Practical implications

    The analysis might help managers in the hospitality and tourism sector by providing an understanding of the cognitive factors which determine travelers’ decision to use Facebook for trip planning. Thus, managers should get to know these factors in their effort to influence social media in hospitality and tourism settings.

    Originality/value

    The findings offer interesting perspectives on the applicability of conventional models to the context of non-travel-specific social media platforms. The exploration of cross-cultural differences also adds to the extant body of knowledge.

  • 31.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Choosing where to live or who to work for?: Exploring the connections between place and employer branding2018Conference paper (Refereed)
  • 32.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Should I Stay or Should I Go?: Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend2018Conference paper (Other academic)
  • 33.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Technology Infusion into the Retail Employer Brand2018Conference paper (Refereed)
  • 34.
    Papania, Lisa
    et al.
    Simon Fraser University, Vancouver.
    Campbell, Colin
    Simon Fraser University, Vancouver.
    Opoku, Robert
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Berthon, Jean-Paul
    Using brand personality to assess whether biotechnology firms are saying the right things to their network2008In: Journal of Commercial Biotechnology, ISSN 1462-8732, E-ISSN 1478-565X, Vol. 14, no 3, p. 247-255Article in journal (Refereed)
    Abstract [en]

    Through their websites, biotechnology firms communicate information about themselves and their products to other members of their networks. These networks are made up of an array of organisations with which biotechnology firms collaborate on product development projects, and on whom they rely for funding, and/or marketing and production. Therefore, it is important that the information communicated by firms' websites portrays them in the light they wish to be perceived by others. Despite its importance, biotechnology firms, however, do not prioritise branding or the development of a brand personality. By using demonstrated content analysis methodologies, our study shows that biotechnology firms are nonetheless portraying brand personalities online, even if unintentionally. We show that, by using the same methodologies, managers in biotechnology firms can monitor and manage their firms' brand personalities to ensure that the words they communicate online present an appropriate and attractive image of the firm to their communities. We extend previous research in the area of brand personality and show its application in and importance for the biotechnology industry.

  • 35.
    Peighambari, Kaveh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bäckström, Lars
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salesperson’s personality and relationship quality: Are you a friend or a customer?2012Conference paper (Refereed)
    Abstract [en]

    This study investigates the quality of buyer-seller relationships from the seller’s perspective, by addressing the influence of salespeople’s personality traits on the quality of the relationships with customers as compared to friends. Results indicate that the personality traits of salespeople influence both of these relationships, but in different ways.

  • 36.
    Salehi-Sangari, Esmail
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Offentliga e-tjänster - En nytta för medborgaren eller en nödvändighet för kommunen?2012Report (Other (popular science, discussion, etc.))
  • 37.
    Salehi-Sangari, Esmail
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Projekt: Kundfokus för ökad användning av offentliga e-tjänster2015Other (Other (popular science, discussion, etc.))
  • 38.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Places in good graces: The mediating role of emotional connections to a place on word-of-mouth2018Conference paper (Refereed)
  • 39.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    What's Love Got to do with it?: City Brand Love and Viral Videos2018Conference paper (Refereed)
  • 40.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Will the Small Local Retailer Survive?: Consumers' Omnichannel Buying Behavior from the Retailers' Perspective2016Conference paper (Other academic)
  • 41.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    An image worth a thousand words: Dual perspectives of Swedish city brand images2017Conference paper (Refereed)
  • 42.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Places in good graces:: The role of emotional connections to a place on word-of-mouthIn: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978Article in journal (Refereed)
    Abstract [en]

    The role of emotional connections to places has largely been studied with a focus on place visitors. However, while residents are considered integral to the place brand, their perspectives generally have been overlooked. This study aims to increase the understanding of the relationships between place image, self-congruity, place attachment, and positive word-of-mouth among residents and visitors of a place. A conceptual model is advanced from identity and attachment theories. Responses from 654 residents and visitors in two Swedish cities were collected through an online survey, and the conceptual model was tested across the two city samples using structural equation modelling. Findings indicate that affective place image is positively related to positive word-of-mouth and that this relationship is mediated by place attachment for both residents and visitors. The results further show that self-congruity acts as a mediator between affective place image and place attachment for visitors but not for residents.

  • 43.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    What’s love got to do with it?: Place brand love and viral videos2019In: Internet Research, ISSN 1066-2243Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this paper is to explore the role of brand love in place brand communication by incorporating potential antecedents and behavioral outcomes of place brand love in a social media setting.

    Design/methodology/approach

    Data were gathered from 281 residents and visitors of a place through an online survey focusing on a place brand video. Structural equation modeling was employed to examine the research model.

    Findings

    Results show that place brand love has a strong direct relationship with positive word of mouth (WOM), and an indirect effect on intention to share the place brand message. Self-expressiveness of the place brand message also seems to influence place brand love as well as intention to share the message.

    Research limitations/implications

    The role of self-related concepts and brand love to a place has theoretical implications for research in place branding and electronic word of mouth. The study has limitations to its generalizability in terms of cultural aspects and sample representativeness.

    Practical implications

    Place marketers need to successfully reflect the self-concept of key stakeholders in communication messages in order to increase the probability that recipients will engage in positive WOM and share the message.

    Originality/value

    Research on place brand love is scarce and previous studies have focused solely on brand love in connection to tourists. The main contribution of the current study is the exploration of the role of brand love in connection to residents, who are vital co-creators of the place brand.

  • 44.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Exploring the online music market: consumer characteristics and value perceptions2007Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. To attract new customers and successfully compete with file-sharing networks, commercial online music services need to meet customer expectations by delivering what they value. Therefore, to increase the understanding of prospective customers, the purpose of this thesis was to explore and describe customer value and target groups within the online music market. Data were collected through a survey of Swedish consumers between 16 and 60 years old. Customer-perceived value of downloadable music, in terms of expected value for money, was found to be quite low. Value could, however, be increased by improving the most important benefits. In addition to fundamental functions, such as ease of use and search, a large music catalogue, and good sound quality, flexibility in use is essential. This involves ensuring transferability, compatibility, possibility to duplicate files, and opportunity to sample. The high level of desired flexibility suggests that digital rights management (DRM) restrictions decrease value by making it difficult for consumers to use the product freely. Furthermore, perceived value could be enhanced by decreasing privacy risk, such as concerns about paying with credit card online, and, most importantly, lowering prices. Consumers, on average, thought that a downloadable song should cost 5-6 SEK, i.e. about half of the current price. However, providing better value in terms of the proposed benefits, combined with lower risk, would improve consumers' willingness to pay. The study also found that current potential target customers of online music services are between the ages of 25 and 45, have a higher-than- average interest in music, low concerns about risk, and are experienced users of the Internet and digital music overall. Clearly, use of file- sharing networks and commercial online music services is not mutually exclusive. In fact, P2P users in the study were generally more likely than P2P non-users to be customers of commercial services. Moreover, increased customer value of pay-per-download services is more likely to result in higher usage intentions among consumers with current Internet music download experience. An important challenge for commercial online music services, therefore, is not only to attract more file sharers, but also to retain occasional customers by increasing the perceived value.

  • 45.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Getting Sticky by Adding Edu to the Commerce2005In: Proceedings of the 12th Recent Advances in Retailing and Services Science Conference: EIRASS, 2005Conference paper (Refereed)
  • 46.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    The intangibility of music in the Internet age2007In: Popular music and society, ISSN 0300-7766, E-ISSN 1740-1712, Vol. 30, no 1, p. 53-74Article in journal (Refereed)
    Abstract [en]

    As music consumption increasingly moves to the Internet, music as a product becomes even more intangible and service-like. This tends to create a number of marketing problems. Through a review of services marketing literature and illustrative observations of online music services, this paper explores the intangibility aspect of online music and assesses how online music providers deal with the intangibility of their offer. The paper concludes that providers of online music largely utilize services marketing strategies to manage the intangibility of their products, although difficult issues such as pricing and consumer valuation of tangibility remain to be solved.

  • 47.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    The need to touch: exploring the link between music involvement and tangibility preference2010In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 63, no 9-10, p. 1088-1094Article in journal (Refereed)
    Abstract [en]

    Amid the increasing consumption of digital music and generally declining sales of recorded music, physical formats persist as the preferred means of storing and listening to music for many consumers. The purpose of this paper is to increase the understanding of the relationship between music involvement and preference for tangible music formats. To achieve this, we test a research model and perform a segmentation analysis based on music involvement. Findings indicate that high music involvement is positively correlated with subjective music knowledge, tangibility preference, and portable player use. Quite naturally, involvement increases music consumption in all formats, including digitized forms, but high involvement appears connected to a perception of tangible records as more valuable. The behavior of highly involved consumers suggests that digital music is not necessarily eradicating physical formats but possibly fulfilling different needs; for example, sampling and complementing vs. collecting and displaying.

  • 48.
    Styvén, Maria Ek
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. Kungliga tekniska högskolan, KTH.
    Farshid, Mana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    There's a silver lining: Information quality, trust and positive meaning after a crisis2015Conference paper (Refereed)
  • 49.
    Styvén, Maria Ek
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Salehi-Sangari, Esmail
    Wallström, Åsa
    Kommunala e-tjänster från medborgares perspektiv2009Conference paper (Other academic)
    Abstract [sv]

    Beskrivning: I regeringens handlingsplan för e-förvaltning är målet att skapa en e-förvaltning som är så enkel som möjligt för så många som möjligt, och önskan är att Sverige ska ha en världsledande position inom området. Förutsättningarna finns; Sverige har en hög mognadsgrad när det gäller IT-användning och det finns ett relativt stort antal offentliga e-tjänster tillgängliga. Trots detta är användningen av offentliga e-tjänster inte så hög som den skulle kunna vara. Den låga användningen, liksom det faktum att förväntade resultat av satsningar på e-förvaltning inte har uppnåtts, kan delvis förklaras av otillräcklig förståelse för medborgarnas behov (Osimo et al., 2008). Tidigare forskning indikerar också att svensk offentlig förvaltning inte erbjuder nödvändiga och önskade e-tjänster till sina användare (Löfstedt, 2005; Salehi-Sangari, Wallström & Engström, 2008). Den kommunala sektorn representerar ca 70 % av den offentliga förvaltningen och kommunernas e-förvaltningsarbete är därför av största vikt för Sveriges utveckling inom området. En ökad användning av kommunala e-tjänster skulle bidra till att skapa en effektiv e-förvaltning. E-förvaltning är relativt nytt som forskningsfält och den forskning som finns är framförallt baserad på teorier inom informatik och systemvetenskap. Forskning som utgår från medborgarnas behov är mycket sällsynt (Huang, 2007). Detta trots att en viktig förutsättning för att satsningar på offentliga e-tjänster ska lyckas är att de tjänster som tas fram också accepteras och verkligen används av medborgarna (Kumar et al., 2007). För att kunna utveckla och införa e-tjänster som medborgarna accepterar och använder, samt för att öka användningen av de e-tjänster som redan har implementerats, är det viktigt att förstå vilka behov, beteenden och attityder medborgarna har och hur dessa kan påverkas.I det avseendet kan offentliga organisationer ta lärdom från det marknadsorienterade synsätt som växt fram inom marknadsföringsområdet. En marknadsorienterad organisation har en grundlig förståelse för kunders behov, för deras beteenden när de skaffar och använder produkter och tjänster och för faktorer som påverkar deras val av produkt/tjänst (Dibb et al., 2006). Syftet med denna studie är därför att med utgångspunkt från ett marknadsorienterat perspektiv identifiera medborgares behov, beteenden och attityder samt problem och möjligheter som medborgarna upplever relaterat till kommunala e-tjänster. Empiriska data kommer att samlas in genom ett antal fokusgruppintervjuermed medborgare från såväl storstäder som mindre kommuner, från olika delar av Sverige. Preliminära resultat från studien kommer att presenteras vid konferensen.

  • 50.
    Styvén, Maria Ek
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Characterizing impulse buyers2014Conference paper (Refereed)
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