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  • 1.
    Bal, Anjali S.
    et al.
    Segal Graduate School of Business, Simon Fraser University.
    Pitt, Leyland
    Segal Graduate School of Business, Simon Fraser University.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 165-Conference paper (Other academic)
    Abstract [en]

    Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

  • 2.
    Bal, Anjali S.
    et al.
    Segal Graduate School of Business, Simon Fraser University.
    Pitt, Leyland
    Segal Graduate School of Business, Simon Fraser University.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 165-Conference paper (Other academic)
    Abstract [en]

    Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

  • 3.
    Bergvall-Kåreborn, Birgitta
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chronéer, Diana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Johansson, Jeaneth
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nilsson, Michael
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Distance- Spanning Technology.
    CASE 7: Smart Growth MeMo: A business model tool for mobile services2011In: Meeting the challenges of Europe 2020: The Transformative Power of Service Innovation : Case studies collected by the expert panel on service innovation in the EU, Europe Innova , 2011, p. 12-12Chapter in book (Other (popular science, discussion, etc.))
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  • 4.
    Chronéer, Diana
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Johansson, Jeaneth
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Born global in a heartbeat2009In: Proceedings of the XX ISPIM Conference, Vienna, Austria, 21-24 June 2009 / [ed] K.R.E. Huizingh; S. Conn; M. Torkkeli; I. Bitran, 2009Conference paper (Refereed)
    Abstract [en]

    This paper aims to enhance the knowledge of business model development in the mobile service sector by exploring the underlying components of a business model for organizations within that industry. By drawing from business model literature combined with findings from a longitudinal case study of an iPhone application, a conceptual business model for mobile services was developed. Proposed model extends earlier frameworks by adding contingency aspects and the view of core resources into a dynamic business model. Findings from the study highlight the importance for application developers to have an overall resource strategy in order to support the sustainability of their business models. This is particularly important due to the rapid pace of change in the industry and the technology.

  • 5.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Aktivitet: Digitaliseringens möjligheter och utmaningar för de regionala besöksnäringsföretagen2015Conference paper (Other (popular science, discussion, etc.))
  • 6.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Aktivitet: Morgondagens turist – Vad händer när e-generationen reser?2015Conference paper (Other (popular science, discussion, etc.))
  • 7.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Aktivitet: Morgondagens turist - Vad händer när e-generationen reser?2015Conference paper (Other (popular science, discussion, etc.))
  • 8.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Game on!: Brand relationships in live streaming gaming communities2019Conference paper (Refereed)
  • 9.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Impulse buying tendencies among online shoppers in Sweden2017In: Journal of Research in Interactive Marketing, ISSN 2040-7122, Vol. 11, no 4, p. 416-431Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.

    Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.

    Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.

    Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.

    Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.

  • 10.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Mariani, Marcello M.
    Henley Business School, University of Reading.
    Travel bloggers' use of Facebook: Empirical evidence from an international study2017Conference paper (Other academic)
  • 11.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Mariani, Marcello M.
    University of Reading, Henley on Thames, Oxfordshire, United Kingdom.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online2020In: Journal of Advertising, ISSN 0091-3367, E-ISSN 1557-7805, Vol. 49, no 5, p. 540-556Article in journal (Refereed)
    Abstract [en]

    In a gradually more hypercompetitive global tourism arena, destination marketers are increasingly seeking effective ways to promote places through appealing place brand messages. Local residents can be valuable ambassadors for the place, as well as co-creators of place-related brand communication. However, research focusing on place advertising from the residents’ perspective is scant. To address this gap, this work identifies three main antecedents of residents’ intention to share a place brand message online: place attachment, place ad–brand congruity, and self-expressiveness. A model is developed and tested on a sample of current and former residents of a Swedish city. Structural equation model results support that these antecedents have a positive influence on current as well as former residents’ intention to share a place brand ad online. Place attachment also has a significant indirect influence on intention to share, with place ad–brand congruity and self-expressiveness as partial mediators. Furthermore, place ad–brand congruity partially mediates the relationship between place attachment and self-expressiveness.

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  • 12.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nilsson Vestola, Jenny
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Morgondagens gröna turist?: De unga generationernas perspektiv på hållbart resande2023Report (Other (popular science, discussion, etc.))
  • 13.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Nilsson Vestola, Jenny
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Chipp, Kerry
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    The green tourist of tomorrow?: Swedish teenagers’ perceptions of sustainable tourism2022Conference paper (Other academic)
  • 14.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    A perfect match?: Effects of employer brand values on attitudes and job pursuit intention2019Conference paper (Refereed)
  • 15.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. Luleå University of Technology, Professional Support, Studentservice. Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Parding, Karolina
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Humans and Technology.
    Kompetent, kunnig och stolt: Vikten av kompetensutveckling i besöksnäringen2023Report (Other (popular science, discussion, etc.))
  • 16.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Parding, Karolina
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Humans and Technology.
    Placing the place in employer branding: The case of the tourism and hospitality sector in Northern Sweden2023In: 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts / [ed] Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina, Östersund: ETOUR Research Centre, Mid Sweden University , 2023, p. 118-120Conference paper (Other academic)
    Download full text (pdf)
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  • 17.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Shaping the picture: A holistic view of destination image formation2017Conference paper (Other academic)
  • 18.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland2017In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, p. 413-420Conference paper (Refereed)
    Download full text (pdf)
    Proceedings
  • 19.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories2017In: EMAC 2017: Leaving footprints, 2017Conference paper (Refereed)
  • 20.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Benefits and barriers for the use of digital channels among small tourism companies2019In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 19, no 1, p. 27-46Article in journal (Refereed)
    Abstract [en]

    This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.

  • 21.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    On or off – when and why?: Consumers’ channel choices and characteristics across product categories2016Conference paper (Other academic)
  • 22.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?2015Other (Other (popular science, discussion, etc.))
  • 23.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Farshid, Mana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Attraktiva varumärken i besöksnäringen - Från image till position2016Other (Other (popular science, discussion, etc.))
  • 24.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Attraktiva arbetsgivare: Employer branding i handels- och besöksnäring2017Other (Other (popular science, discussion, etc.))
  • 25.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Developing an attractive mobile service: A comparison of desired consumption values of three different services2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011Conference paper (Refereed)
    Abstract [en]

    This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

  • 26.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Developing an attractive mobile service: A comparison of desired consumption values of three different services2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 454-456Conference paper (Refereed)
    Abstract [en]

    This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

  • 27.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan, KTH.
    E-asy p-easy - or maybe not...: using market segmentation to address citizens' needs2012In: Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference / [ed] Harry Timmermans, 2012, p. 60-60Conference paper (Refereed)
  • 28.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Medborgarperspektiv på kommunala e-tjänster: Delrapport 1 i projektet "Kundfokus för ökad användning av kommunala e-tjänster" (CUP)2011Report (Other academic)
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  • 29.
    Ericson, Åsa
    et al.
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Digital Services and Systems.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Zobel, Thomas
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Sustainable service offerings: The role of innovation awareness2023In: 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts / [ed] Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina, Östersund: ETOUR Research Centre, Mid Sweden University , 2023, p. 141-144Conference paper (Other academic)
    Download full text (pdf)
    fulltext
  • 30.
    Ericson, Åsa
    et al.
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science. Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Digital Services and Systems.
    Lugnet, Johan
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science. Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Digital Services and Systems.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Zobel, Thomas
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Crisis: A Driver for Tourism Innovation and Service Design?2024In: Proceedings of International Design Conference: Design 2024, Dubrovnik: Faculty of Mechanical Engineering and Naval Architecture, 2024., Dubrovnik: The Design Society, 2024Conference paper (Refereed)
    Abstract [en]

    Tourism entrepreneurs adapted to regulations during COVID-19 by introducing creative solutions. The crisis was said to be a unique opportunity for innovating sustainable businesses. This study investigates crisis as a driver for innovation and its relevance to service design. Interviews with entrepreneurs are the empirical base that highlights that finetuning existing services is an established approach instead of innovative service design. Few expressed lessons were learned from the creative solutions made during the pandemic, suggesting that strategies for innovation need to be developed.

  • 31.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Travel Talk: eWOM Across Multiple Cultures2017In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 703-704Conference paper (Refereed)
    Abstract [en]

    Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electronic word of mouth (eWOM), especially with regard to how eWOM is used within today’s online social media outlets (Weisfeld-Spolter et al. 2014). Within the travel and tourism industry, eWOM has become vitally important, as consumers tend to trust information from consumer-generated (social) media more than information from service providers (Ip et al. 2012). This is particularly true for the younger generation of Internet users—the “e-generation,” who are “digital natives” and who have used digital technologies since they were kids. The aim of this study is to provide a better understanding on how today’s e-generation is using eWOM as tourists/travelers, from a multicultural perspective. In order to reach this aim, the following research questions are stated: (RQ1) How are e-generation consumers using eWOM when planning a trip?; (RQ2) How are e-generation consumers using eWOM during and after a trip?

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  • 32. Goldkuhl, Lena
    et al.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sensing the scent of service success2007In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 41, no 11/12, p. 1297-1305Article in journal (Refereed)
    Abstract [en]

    Purpose - The intangible character of services makes it difficult for customers to evaluate a service offering before consumption. Scent offers a powerful means of making services tangible. Therefore, this paper aims to contribute to the understanding of how scents can be used for services marketing purposes. Design/methodology/approach - The paper presents an overview of studies, mainly from the area of retailing, indicating how scents can be used in services, and this is followed by a number of examples of such applications. Findings - The paper finds that, although there are examples of service providers utilising scents to tangibilise, enhance and differentiate services, this area has been relatively neglected in marketing literature. Practical implications - By adding the component of scent to their offerings, service providers have the opportunity to create a competitive advantage. When using scents in services marketing, managers should consider the aspects of presence, pleasantness, congruity and memory of scents. Originality/value - No other paper with a specific focus on scent as a tangibiliser, enhancer and differentiator of services has been found in marketing literature. This paper provides important insights into the use of scents for services marketing purposes.

  • 33.
    Johansson, Jeaneth
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Chronéer, Diana
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Nilsson, Michael
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Distance- Spanning Technology.
    Engström, Anne
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: MeMo - Meta-affärsmodell för mobila tjänster2010Other (Other (popular science, discussion, etc.))
    Abstract [sv]

    Syftet med detta projekt är att identifiera affärsmodeller för mobila tjänster och att föreslå en meta-affärsmodell som kan tillvarata affärspotential genom samverkan mellan aktörer som tjänsteleverantörer, tjänsteförmedlare och kunder i ett större nätverk. I projektet samverkar forskare från fem forskningsområden (industriell marknadsföring, e-handel, redovisning & styrning, informatik, och industriell organisation) vid Luleå tekniska universitet (LTU) för att från sina respektive angreppsvinklar: Identifiera och beskriva affärsmodeller för mobila tjänster. Föreslå en meta-affärsmodell för att möjliggöra effektiva framtida affärer för mobila tjänsteleverantörer. Samla insamlade erfarenheter i ett white paper som kananvändas som stöd för utveckling av framgångsrika affärsmodeller för de deltagande företagen. Synliggöra vetenskapliga resultat i publikationer och presentationer. MeMo-projektet är finansierat av VINNOVA och genomförs i samarbete mellan LTU och TeliaSonera och ett antal av dess nuvarande och framtida tjänsteleverantörer. Genom Centrum för Distansöverbryggande Teknik (CDT) vid LTU och dess Living Lab-nätverk, når projektet ut till stora grupper av slutanvändare.

  • 34.
    Johansson, Jeaneth
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chronéer, Diana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Business models at work in the mobile service sector2012In: iBusiness, ISSN 2150-4075, E-ISSN 2150-4083, Vol. 4, no 1, p. 84-92Article in journal (Refereed)
    Abstract [en]

    This paper aims to enhance the knowledge of business models in the mobile service sector by exploring their key mechanisms and underlying components. By combining the business model literature with empirical interview-based case studies of 69 business models in the mobile service sector, it illustrates the findings of a longitudinal case study of a business model design attached to an iPhone application. A model for managing business model design in an open innovation context of mobile services is proposed. The model extends earlier frameworks by adding contingency aspects and the view of core resources for addressing logics in the dynamic sector. Findings highlight the importance of ventures in the mobile service sector continually managing the business model design in order to support the sustainability of their business models.

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  • 35.
    Johansson, Jeaneth
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Malmström, Malin
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chronéer, Diana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bergvall-Kåreborn, Birgitta
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
    Nilsson, Michael
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Distance- Spanning Technology.
    Modeling Mobile Business: MeMo: Meta-Business Model for Mobile Services2011Report (Other academic)
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  • 36.
    Mariani, Marcello
    et al.
    Henley Business School, University of Reading.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Social comparison orientation and frequency: A study on international travel bloggers2018Conference paper (Refereed)
  • 37.
    Mariani, Marcello
    et al.
    Henley Business School, University of Reading, Reading RG6 6UD, United Kingdom.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nataraajan, Rajan
    Auburn University, USA.
    Social comparison orientation and frequency: A study on international travel bloggers2021In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 123, p. 232-240Article in journal (Refereed)
    Abstract [en]

    This study adopts a social comparison theory perspective to examine the drivers of social comparison frequency (SCF) on Facebook among international travel bloggers who utilize Facebook for their travel blogging activities. An online survey led to 99 usable responses covering travel bloggers from 33 countries.

    Results suggest that there is a strongly positive and significant relationship between SCF on Facebook and the Ability dimension of social comparison orientation (SCO), as well as between SCF and opinion leadership. While professional travel bloggers are more likely to be opinion leaders, non-professional travel bloggers tend to compare themselves with others on Facebook considerably more often. Overall, it seems that Facebook is deployed in a rather strategic way by travel bloggers who try to enhance the visibility of themselves and their blogs vis-à-vis international competitors. Research contributions and managerial implications are discussed.

  • 38.
    Mariani, Marcello
    et al.
    Henley Business School, University of Reading, Greenlands, Henley on Thames Oxfordshire, RG9 3AU, United Kingdom.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Teulon, Fréderic
    IPAG Business School, Paris, France.
    Explaining the intention to use digital personal data stores: An empirical study2021In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 166, article id 120657Article in journal (Refereed)
    Abstract [en]

    Recent data leaks such as those involving Dropbox have apparently made Internet users feel less secure than in the past as they face risks when dealing with their digital personal data. However, consumers have increasingly embraced cloud computing empowered Digital Personal Data Stores (DPDSs). To understand this paradox, this study shifts the unit of analysis of DPDSs acceptance from organizations to individuals/consumers and identifies the drivers of adoption of DPDSs (beyond broadly defined cloud computing services). Moreover, it proposes, develops and tests empirically a comprehensive extended version of the Technology Acceptance Model (TAM) in the context of DPDSs, leveraging perceived privacy risks and trust. Using a panel of UK consumers, we find that perceived trust positively influences both usefulness and ease of use. These constructs, in turn, positively affect attitude towards using DPDSs, which ultimately increases the intention to use DPDSs. Privacy risk does not moderate any of the investigated relationships, thus suggesting that trust is a key underlying mechanism enhancing the acceptance of DPDS. Hence, theoretical and managerial implications are discussed.

  • 39.
    Mariani, Marcello M.
    et al.
    Henley Business School, University of Reading.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ayeh, Julian K.
    College of Humanities and Social Sciences, United Arab Emirates University.
    Using Facebook for travel decision-making: An international study of antecedents2019In: International Journal of Contemporary Hospitality Management, ISSN 0959-6119, E-ISSN 1757-1049, Vol. 31, no 2, p. 1021-1044Article in journal (Refereed)
    Abstract [en]

    Purpose

    This paper aims to investigate antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip.

    Design/methodology/approach

    Based on an online survey of 426 young travel consumers from Italy and Sweden, this work applies structural equation modeling and multi-group analysis.

    Findings

    The study finds support for most of the conventional TAM-related constructs: perceived usefulness, perceived enjoyment and intention, while ease of use is not found relevant in this context.

    Research limitations/implications

    Results shed light on the antecedents of using non-travel specific social media in two countries. Future research might focus on validating the factors identified and add others that might shape usage in the selected countries. Future studies could further investigate possible differences arising from culture, country of origin and age. The analysis can also be extended to other countries.

    Practical implications

    The analysis might help managers in the hospitality and tourism sector by providing an understanding of the cognitive factors which determine travelers’ decision to use Facebook for trip planning. Thus, managers should get to know these factors in their effort to influence social media in hospitality and tourism settings.

    Originality/value

    The findings offer interesting perspectives on the applicability of conventional models to the context of non-travel-specific social media platforms. The exploration of cross-cultural differences also adds to the extant body of knowledge.

  • 40.
    Nilsson Vestola, Jenny
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Chipp, Kerry
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    The attractiveness of national and regional destinations: Exploring “staycations” across social media2021In: Proceedings of the 27th Annual Conference, International Sustainable Development Research Society: Accelerating the progress towards the 2030 SDGs in times of crisis / [ed] Catrin Johansson, Volker Mauerhofer, Östersund: Mid Sweden University , 2021, p. 773-773, article id 179Conference paper (Refereed)
  • 41.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Choosing where to live or who to work for?: Exploring the connections between place and employer branding2018Conference paper (Refereed)
  • 42.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Industry Attractiveness and Employment in Retail2021Conference paper (Other academic)
  • 43.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Should I Stay or Should I Go?: Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend2018Conference paper (Other academic)
  • 44.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Technology Infusion into the Retail Employer Brand2018Conference paper (Refereed)
  • 45.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    I just work here! Employees as co-creators of the employer brand2023In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 23, no 1, p. 73-93Article in journal (Refereed)
    Abstract [en]

    This study explores the role of employees as both a target group and co-creators of employer brand equity in tourism and hospitality. Extant research has largely focused on the effects of external employer brands; however, studies on internal employer branding have been lacking. The research problem is addressed through the conceptual lens of employer brand equity. To provide empirical insights into employee experiences, exploratory in-depth interviews were conducted with 16 employees in hotels, restaurants, and retail stores in Northern Sweden. While employees constitute a target market for internal employer branding, they also co-create the employer value proposition. Employees act as brand members, representatives, advocates and influencers, increasing knowledge about the organization internally and externally. However, in practice, companies in the service sector seem to place more focus on the customer experience than on reminding the employees of the brand promise towards them. This study identifies and describes the role of employees in the employer branding process by developing a new conceptual framework. Thereby, it adds to the understanding of co-creation in employer branding, an under-researched area which has been suggested to become a new paradigm in the employer branding literature.

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  • 46.
    Näppä, Anna
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Parding, Karolina
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Humans and Technology.
    Revitalizing Employer Branding: Unveiling an Industry Value Proposition through the Voices of Tourism and Hospitality Employees2023In: 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts / [ed] Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina, Östersund: ETOUR Research Centre, Mid Sweden University , 2023, p. 135-138Conference paper (Other academic)
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  • 47.
    Papania, Lisa
    et al.
    Simon Fraser University, Vancouver.
    Campbell, Colin
    Simon Fraser University, Vancouver.
    Opoku, Robert
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Berthon, Jean-Paul
    Using brand personality to assess whether biotechnology firms are saying the right things to their network2008In: Journal of Commercial Biotechnology, ISSN 1462-8732, E-ISSN 1478-565X, Vol. 14, no 3, p. 247-255Article in journal (Refereed)
    Abstract [en]

    Through their websites, biotechnology firms communicate information about themselves and their products to other members of their networks. These networks are made up of an array of organisations with which biotechnology firms collaborate on product development projects, and on whom they rely for funding, and/or marketing and production. Therefore, it is important that the information communicated by firms' websites portrays them in the light they wish to be perceived by others. Despite its importance, biotechnology firms, however, do not prioritise branding or the development of a brand personality. By using demonstrated content analysis methodologies, our study shows that biotechnology firms are nonetheless portraying brand personalities online, even if unintentionally. We show that, by using the same methodologies, managers in biotechnology firms can monitor and manage their firms' brand personalities to ensure that the words they communicate online present an appropriate and attractive image of the firm to their communities. We extend previous research in the area of brand personality and show its application in and importance for the biotechnology industry.

  • 48.
    Parding, Karolina
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Humans and Technology.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Lindström, Frida
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region2023In: Journal of Workplace Learning, ISSN 1366-5626, E-ISSN 1758-7859, Vol. 35, no 9, p. 259-273Article in journal (Refereed)
    Abstract [en]

    Purpose: This paper aims to focus on conditions for workplace learning (WPL) in highly transient workplaces, exemplified by the tourism and hospitality sector in the Arctic region. The aim is to analyse and discuss how employees and employers view the conditions for employees’ WPL from their respective perspectives. Design/methodology/approach: The study is based on a qualitative approach. Ten interviews with employers and ten interviews with employees were carried out. This opens for different perspectives, including identifying “learning gaps”. The analysis was thematic, with a focus on opportunities and challenges for WPL in these transient workplace contexts. Findings: Overall, conditions for WPL seem unsatisfactory. On the one hand, both employees and employers see WPL as essential for staff retention. Employers also see WPL as a strategy for business development and, thus, profit. On the other hand, high staff turnover makes it challenging to strategically invest in and organize for WPL, especially formal learning. Hence, a Catch-22 situation emerges. Research limitations/implications: As this study is qualitative in its scope, generalizations are analytical rather than statistical. Originality/value: There is a shortage of studies on conditions for WPL, focusing particularly on transient workplaces. Moreover, by including employer and employee perspectives, the authors contribute to a gap in the literature. The empirical contribution of this paper thus lies in using a theoretical WPL framework on transient workplaces, exemplified by the tourism and hospitality industries in the Arctic region.

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  • 49.
    Peighambari, Kaveh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bäckström, Lars
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salesperson’s personality and relationship quality: Are you a friend or a customer?2012Conference paper (Refereed)
    Abstract [en]

    This study investigates the quality of buyer-seller relationships from the seller’s perspective, by addressing the influence of salespeople’s personality traits on the quality of the relationships with customers as compared to friends. Results indicate that the personality traits of salespeople influence both of these relationships, but in different ways.

  • 50.
    Salehi-Sangari, Esmail
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Offentliga e-tjänster - En nytta för medborgaren eller en nödvändighet för kommunen?2012Report (Other (popular science, discussion, etc.))
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