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  • 1.
    Bal, Anjali S.
    et al.
    Segal Graduate School of Business, Simon Fraser University.
    Pitt, Leyland
    Segal Graduate School of Business, Simon Fraser University.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 165-Conference paper (Other academic)
    Abstract [en]

    Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

  • 2.
    Bal, Anjali S.
    et al.
    Segal Graduate School of Business, Simon Fraser University.
    Pitt, Leyland
    Segal Graduate School of Business, Simon Fraser University.
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 165-Conference paper (Other academic)
    Abstract [en]

    Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

  • 3.
    Blair, Amanda J.
    et al.
    Industrial Economics & Management, Royal Institute of Technology (KTH), Stockholm.
    Atasanova, Christina
    Beedie School of Business, Simon Fraser University, Burnaby.
    Pitt, Leyland F.
    Beedie School of Business, Simon Fraser University, Vancouver.
    Chan, Anthony
    Beedie School of Business, Simon Fraser University, Burnaby.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Assessing brand equity in the luxury wine market by exploiting tastemaker scores2017In: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 26, no 5, p. 447-452Article in journal (Refereed)
    Abstract [en]

    Purpose

    Calculating brand equity, the price differential that a branded product is able to charge compared to an unbranded equivalent, often suffers from a lack of a means to truly determine equivalence. Luxury wines have the benefit of an established measure of equivalency – the Parker score. Robert Parker’s influence as a tastemaker provides a point of comparison across brands. This study looks at brand equity of Bordeaux classified growth wines considering château brands, growths and vintages to illustrate the intangible value for the consumer.

    Design/methodology/approach

    Using price and wine-specific data from Wine-Searcher.com, an online database and search engine, an initial sample of 393 wines with Parker scores ranging from 72 to 100 is presented. A subset of perfect wines, with 100-point Parker scores, is also reviewed focusing on the great vintage of 2009.

    Findings

    The results indicate that brand equity in the luxury wine market exists. Not only is this true for the brand of a specific château, but there is also equity associated with the vintage and the growth.

    Practical implications

    This offers practical implications for brand managers in positioning their wines.

    Originality/value

    An analysis of luxury wines supports the financial perspective on brand equity, especially when there is a viable means of determining equivalence, such as the Parker score.

  • 4.
    Cervantes, Michel
    et al.
    Luleå University of Technology, Department of Engineering Sciences and Mathematics, Fluid and Experimental Mechanics.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Forskarskola för kvinnor omgång 4 (2009-2011)2008In: Genus i norrsken, ISSN 1654-7640, Vol. 1, no 3-4Article in journal (Other academic)
  • 5.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Impulse buying tendencies among online shoppers in Sweden2017In: Journal of Research in Interactive Marketing, ISSN 2040-7122, Vol. 11, no 4, p. 416-431Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.

    Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.

    Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.

    Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.

    Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.

  • 6.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Shaping the picture: A holistic view of destination image formation2017Conference paper (Other academic)
  • 7.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories2017In: EMAC 2017: Leaving footprints, 2017Conference paper (Refereed)
  • 8.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Benefits and barriers for the use of digital channels among small tourism companies2017In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269Article in journal (Refereed)
    Abstract [en]

    This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.

  • 9.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    On or off – when and why?: Consumers’ channel choices and characteristics across product categories2016Conference paper (Other academic)
  • 10.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?2015Other (Other (popular science, discussion, etc.))
  • 11.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Farshid, Mana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Attraktiva varumärken i besöksnäringen - Från image till position2016Other (Other (popular science, discussion, etc.))
  • 12.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Projekt: Attraktiva arbetsgivare: Employer branding i handels- och besöksnäring2017Other (Other (popular science, discussion, etc.))
  • 13.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Developing an attractive mobile service: A comparison of desired consumption values of three different services2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 454-456Conference paper (Refereed)
    Abstract [en]

    This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

  • 14.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Developing an attractive mobile service: A comparison of desired consumption values of three different services2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011Conference paper (Refereed)
    Abstract [en]

    This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

  • 15.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan, KTH.
    E-asy p-easy - or maybe not...: using market segmentation to address citizens' needs2012In: Book of Abstracts: 19th Recent Advances in Retailing & Services Science Conference / [ed] Harry Timmermans, 2012, p. 60-60Conference paper (Refereed)
  • 16.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Medborgarperspektiv på kommunala e-tjänster: Delrapport 1 i projektet "Kundfokus för ökad användning av kommunala e-tjänster" (CUP)2011Report (Other academic)
  • 17. Engström, Anne
    et al.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    E-government ur medborgarnas perspektiv: marknadsorienteringens outnyttjade möjligheter2010In: Förvaltning och medborgarskap i förändring: etablerad praxis och kritiska perspektiv, Lund: Studentlitteratur AB, 2010, p. 101-118Chapter in book (Other academic)
  • 18.
    Engström, Anne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Salehi-Sangari, Esmail
    Implementation of public e-procurement in Swedish government entities2009In: 2009 International Multiconference on Computer Science and Information Technology: (IMCSIT 2009) ; Mragowo, Poland, 12 - 14 October 2009 / [ed] M. Ganzha; M. Paprzycki, Piscataway, NJ: IEEE Communications Society, 2009, Vol. 4, p. 315-319Conference paper (Refereed)
    Abstract [en]

    An increasing number of organizations in the public sector are beginning to adopt e-procurement, which its benefits (e.g., to reduce costs through increased efficiency in the procurement function) are well known by businesses. The purpose of this paper is to assess the implementation of e-procurement concept within Swedish government authorities during 2001 and 2008. A qualitative research approach was applied, and a longitudinal study was conducted. Data were collected in 2001 and 2008 through structured personal telephone interviews with 15 central government agencies. Results show that the implementation of e-procurement has developed substantially during recent years, but Swedish government authorities have still not yet adopted and utilized e-procurement to its full potential. Benefits and challenges were identified. The implementation and use of e-procurement were also found to have an impact on the buying behavior, i.e., on the buying process, the selection criteria and the buying center.

  • 19. Engström, Anne
    et al.
    Wallström, Åsa
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    The evolution of e-procurement within Swedish municipalities from 2001 to 20082008In: Collaboration and the Knowledge Economy: Issues, Applications, Case Studies / [ed] Paul Cunningham; Miriam Cunningham, IOS Press, 2008, Vol. 5, p. 507-513Conference paper (Refereed)
  • 20.
    Farshid, Mana
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ashrafi, Leila
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Role of anti-brand websites on brand image2013Conference paper (Refereed)
  • 21.
    Farshid, Mana
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ashrafi, Leila
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Role of anti-brand websites on brand image2015In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 51-56Conference paper (Refereed)
    Abstract [en]

    Since customers are facilitated through the internet and many-to-many communication, they can easily and conveniently share their opinions with others. Anti-brand websites operate as forums for high-level empowered electronic word-of-mouth exchanges. This study has investigated the role of anti-brand websites on brand image. The scripted data of focus group discussions have been analyzed using Leximancer, a textual analysis tool, because it can recognize themes and concepts that show customers’ perspectives and determine the core concepts that are most highlighted or criticized by complainers and activists.

  • 22.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Farshid, Mana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Juena, Sadia
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    The use of social media in higher education2015Conference paper (Refereed)
  • 23.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Growth of a City: How Gender Affects Brand Loyalty2013Conference paper (Other academic)
  • 24.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Travel Talk: eWOM Across Multiple Cultures2017In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 703-704Conference paper (Refereed)
    Abstract [en]

    Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electronic word of mouth (eWOM), especially with regard to how eWOM is used within today’s online social media outlets (Weisfeld-Spolter et al. 2014). Within the travel and tourism industry, eWOM has become vitally important, as consumers tend to trust information from consumer-generated (social) media more than information from service providers (Ip et al. 2012). This is particularly true for the younger generation of Internet users—the “e-generation,” who are “digital natives” and who have used digital technologies since they were kids. The aim of this study is to provide a better understanding on how today’s e-generation is using eWOM as tourists/travelers, from a multicultural perspective. In order to reach this aim, the following research questions are stated: (RQ1) How are e-generation consumers using eWOM when planning a trip?; (RQ2) How are e-generation consumers using eWOM during and after a trip?

  • 25.
    Ghazisaeedi, Mehdi
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Compensation disclosure on product review blogs and persuasion with uncertainty.2013Conference paper (Refereed)
  • 26.
    Ghazisaeedi, Mehdi
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Compensation disclosure on product review blogs and persuasion with uncertainty.2015In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 175-178Conference paper (Refereed)
    Abstract [en]

    Blogs have incredible potential as persuasion tools and their persuasive function is of great importance as they have a great influence over public opinion (Xifra & Huertas, 2008). Individuals are increasingly referring to online product review blogs for gaining advice and receiving recommendations concerning the quality of the product of their choice. As a result, some marketers have made an effort to control or manipulate the online reputation of their products by compensating individuals to review products favorably in various online forums and product review blogs (Jensen, 2011). In return, as of late 2009, the Federal Trade Commission (FTC) has mandated product review bloggers to provide disclosures in their reviews when they receive compensation (payment or free products), or whenever there may be hidden interests or unspoken biases related to recommendations (FTC, 2009).

  • 27.
    Hall, Daniel
    et al.
    Division of Industrial Marketing, KTH Royal Institute of Technology.
    Pitt, Leyland F.
    Segal Graduate School of Business, Simon Fraser University, Beedie School of Business Simon Fraser University, Vancouver.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    The secrets of secret societies: The case of wine2015In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 58, no 6, p. 651-658Article in journal (Refereed)
    Abstract [en]

    Secret societies have intrigued humanity since earliest times. In this article we explore secret societies in the context of wine and how these institutions might be insightful in formulating marketing strategies. We contrast the characteristics of secret societies with those of existing secret wine societies such as The Wine Society and La Confrérie. Yet while some of these functions and characteristics transfer well, many ‘secret’ wine societies aren’t actually that secret. Some of the characteristics of secret societies are also found in consumer brand communities. Armed with this knowledge, wine marketers can exploit the characteristics of secret societies to target market segments with precision and to gain the benefits of focused distribution opportunities.

  • 28. Karlsson, Ted
    et al.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Corporate brand in service firms: the brand team2008In: Recent Advances in Retailing and Services Science: conference 2008 : conference proceedings, Zagreb, Croatia, 14 July-17 July 20 / [ed] H.J.P. Timmermans, Eindhoven: EIRASS , 2008Conference paper (Refereed)
  • 29.
    Mirza, A.P.
    et al.
    Department of Industrial Engineering, Tarbiat Modares University, Tehran.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Beheshti, M.t. Hamidi
    Department of Electrial and Computer Engineering, Tarbiat Modares University, Tehran.
    Mirza, O.P.
    Faculty of Management, Multimedia university, Kuala Lumpur.
    Internet banking service adoption: private bank versus governmental bank2009In: Journal of Applied Sciences, ISSN 1812-5654, E-ISSN 1812-5662, Vol. 9, no 24, p. 4206-4214Article in journal (Refereed)
    Abstract [en]

    The goal of this study is to develop and enhance an understanding of Iranian customers' adoption of Internet banking services. Enhancement of Internet banking service adoption is an important strategy in today's increasingly competitive banking industry. Bank management must identify and improve upon factors that can limit customer adoption. Through a questionnaire, demographic, attitudinal and behavioral characteristics of Internet banking service customers of Saman and Mellat banks from private and governmental sectors are captured. The results illustrate that expectations about service quality are high. The majority of the customers are very willing to use Internet banking services. The security concerns and lack of adequate technological knowledge stand out as being two main obstacles to the adoption of Internet banking. There was also evidence that customers' age groups and level of education more contributed to explain the respondent's propensity to use Internet banking services. Saman bank was perceived as having a significantly better service portfolio, specifically in regard to making customers aware of its services and offering its attractive incentives in comparison to Mellat bank. The service quality dimensions were found to better meet the overall expectation of customers who patronized Saman bank. Since the majority of the Iranian banks are under the governmental authority; thus, privatization could be useful in enrichment of the Iranian banks' performance.

  • 30.
    Mirza, Arezou Pour
    et al.
    Tarbiat Modares University.
    Beheshti, Mohammad Taghi Hamidi
    Tarbiat Modares University.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Empirical investigation of the Iranian customers' adoption of internet banking services2007In: Proceedings 5th International Management Conference, 2007Conference paper (Refereed)
  • 31. Mirza, Arezou Pour
    et al.
    Beheshti, Mohammad Taghi Hamidi
    Tarbiat Modares University.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Mirza, Omid Pour
    Multimedia University (MMU).
    Adoption of internet banking by Iranian consumers: an empirical investigation2009In: Journal of Applied Sciences, ISSN 1812-5654, E-ISSN 1812-5662, Vol. 9, no 14, p. 2567-2575Article in journal (Refereed)
    Abstract [en]

    This study was conducted to develop an understanding of Iranian customer's attitude and adoption of Internet banking services. Through using data from a questionnaire survey; demographic, attitudinal and behavioral characteristics of Internet banking users and non-users of Mellat bank customers from governmental sector are examined. The results revealed significant differences between demographic profiles and attitudes of users and non-users groups. The majority of the customers are very comfortable and willing to use Internet banking services. Branch counter was the most frequently adopted channel. The security concerns, lack of technological knowledge and awareness stand out as being obstacles to the adoption of Internet Banking (IB) services. The present study provides a set of factors that are perceived to have impact on IB adoption, baseline data for further research and an updated account of the Internet banking behaviors of Iranian customers.

  • 32.
    Mirza, Arezou Pour
    et al.
    Tarbiat Modares University.
    Beheshti, Mohammad Taghi Hamidi
    Tarbiat Modares University.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Mirza, Omid Pour
    Multimedia University (MMU).
    Comparison of internet banking services in two different banking sectors: an empirical investigation in Iran2009In: Proceedings The Second Conference on Electronic City: Tehran, 24-25 May 2009, 2009Conference paper (Refereed)
    Abstract [en]

    Over the last 20 years, some Iranian banks have started to offer Internet banking services to their customers. This study was conducted to develop an understanding of Iranian customer's attitude and adoption of Internet banking. Through using questionnaire; demographic, attitudinal, and behavioral characteristics of Internet banking of Mellat bank and Saman bank which are from governmental and private sectors respectively are examined. Both banks have highly similar services. In either banks a significant differences between demographic profiles and attitudes of users and non-users groups does exist. The majority of the customers are very comfortable and willing to use Internet banking. Branch counter was the most frequently adopted channel. The security concerns, lack of technological knowledge and awareness stand out as being obstacles to the adoption of Internet banking. The present study identifies a set of factors that are perceived to have impact on internet banking adoption. With respect to the fact that in the majority of cases, Iranian banks are under governmental authority, privatization could be useful for the Iranian banks services.

  • 33.
    Mirza, Arezou Pour
    et al.
    Tarbiat Modares University.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Beheshti, Mohammad Taghi Hamidi
    Tarbiat Modares University.
    Adoption of internet banking services by Iranian customers: an empirical and qualitative investigation2008In: Collection of Articles: The 1st International Conference on E-City, 2008Conference paper (Refereed)
  • 34.
    Mirza, Arezou Pour
    et al.
    Luleå University of Technology.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Beheshti, Mohammad Taghi Hamidi
    Tarbiat Modares University.
    Impact of service quality and demographic characteristics on Iranian bank customers retention2009Conference paper (Refereed)
    Abstract [en]

    Customer retention is an important factor of banking industry. If retention criteria are well managed, the customer's retention rate might be increased. A sample of 281 customers took part in this study. Data were collected using survey questionnaire and some related bank documents. The current paper reports finding from a survey which looked into the impact of service quality and customer demographic characteristics on its satisfaction which are two retention relevant elements that influence customers' decisions to stay with or leave their bank. One of the main findings is that service quality was rated by customers as having a strong impact on retention. Our findings also indicate that there is a strong relationship between customers' length of stay and satisfaction. Demographic characteristics such as gender, educational level, age and income were also evaluated for their contribution to intentions of staying with or switching for alternative banks. Findings indicate that customers' age groups and educational level contributed to explaining customers' propensity to stay with their bank. It is essential for bank managers to focus on bank services quality in order to increase retention rates, so that banking sector can exploit the potential advantages of retention to remain competitive.

  • 35.
    Mirza, Arezou Pour
    et al.
    Tarbiat Modares University.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Beheshti, Mohammad Taghi Hamidi
    Tarbiat Modares University.
    Mirza, Omid Pour
    Multimedia University (MMU).
    Identification of the factors affecting the acceptance of Mellat Bank's internet banking services by Iranian customers2009In: Proceedings The Second Conference on Electronic City, ECity 2009: Tehran, 24-25 May 2009, 2009Conference paper (Refereed)
  • 36.
    Opoku, Robert A.
    et al.
    King Fahid University of Petroleum and Minerals.
    Caruana, Albert
    University of Malta.
    Pitt, Leyland
    Simon Fraser University, Vancouver.
    Berthon, Pierre
    Bentley College.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nel, Deon
    Deakin University, Melbourne.
    Online communication of brand personality: a study of MBA programs of top business schools2009In: Journal of General Management, ISSN 0306-3070, E-ISSN 1759-6106, Vol. 35, no 1, p. 47-64Article in journal (Refereed)
    Abstract [en]

    Brand personality has often been considered from the perspective of products, corporate brands or countries, but rarely among service offerings. Moreover, there remains the consideration of how these entities are communicated online. This article explores the brand personality dimensions that business schools communicate and whether they differ in putting across clear and distinctive brand personalities in cyberspace. Three clusters from the Financial Times' top 100 full-time global MBA programs in 2005 are used to undertake a combination of computerised content and correspondence analyses. The content analysis was structured using Aaker's five-dimensional framework whilst the positioning maps were produced by examining the data using correspondence analysis. Results indicate that some schools have clear brand personalities while others fail to communicate their brand personalities in a distinct way. This study also illustrates a powerful, but simple and relatively inexpensive way for organisations and brand researchers to study the brand personalities actually being communicated.

  • 37.
    Peighambari, Kaveh
    et al.
    School of Business and Economics, Linnaeus UniversityVäxjö.
    Sattari, Setayesh
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Two tales of one city: Image versus identity2016In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 12, no 4, p. 314-328Article in journal (Refereed)
    Abstract [en]

    By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials(identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality of the studied city is perceived varies between the two groups of internal stakeholders evaluated in this study. As the results of this study shift the focus from tourist (external) stakeholder to the internal ones representingtwo different internal perspectives of a city, they constitute a significant contribution to the process of city brand personality creation. This is of importance since the starting point in communicating the attractiveness of a city to the external stakeholders is how the city is perceived as a brand from its internal stakeholders’ perspectives.

  • 38.
    Pitt, Christine
    et al.
    Division of Industrial Marketing, Royal Institute of Technology (KTH), Stockholm.
    Kietzmann, Jan
    Beedie School of Business, Simon Fraser University, Vancouver.
    Botha, Elsamari
    University of Stellenbosch Business School, Stellenbosch.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Emotions and sentiment: An exploration of artist websites2018In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 18, no 2, article id e1653Article in journal (Refereed)
    Abstract [en]

    Artists of all genres express their emotions through their creations and market their works online. We argue that in marketing their work online, it is important to understand not only the emotional responses of the artistic works themselves but also that the sentiment evoked on their websites matters. Developing the correct website sentiment can have favorable consequences. It can increase the interest of potential consumers, assure that appropriate expectations are set for the actual consumption experience, and lead to increased sales and word of mouth marketing. Online sentiment that is ill-aligned to the emotions the actual offering evokes can have adverse consequences, including disappointment with the actual offering and buyer's remorse. To better understand the online sentiment of artists' websites, we begin by briefly revisiting the interplay between art, emotions, and the issue of online “sentiment.” Then, we describe a study of a sample of artists' websites that had the objective of gauging both the nature of and the extent of the emotions present in its text, as well as gaining an indication of the sentiment of the website. We describe the use of a relatively new content analysis tool to do this. Following this, we explore the data gathered, with the specific purpose of determining whether the emptions expressed on artists' websites can significantly predict sentiment, if so, which emotions tend to be the strongest predictors. We conclude by discussing some managerial implications of the results and by identifying avenues for future research.

  • 39.
    Robson, Karen
    et al.
    Beedie School of Business Simon Fraser University, Vancouver.
    Pitt, Leyland F.
    Beedie School of Business Simon Fraser University, Vancouver.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Creative market segmentation: understanding the bugs in consumer behavior2013In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 13, no 2, p. 218-223Article in journal (Refereed)
    Abstract [en]

    Marketers are concerned with the factors that shape and determine consumer behavior because an understanding of this facilitates the market segmentation that is so essential to the formulation of marketing strategy. This paper discusses why certain consumers are willing to share viral content, and argues that segmenting and targeting markets is key to the shareability (and therefore virality) of marketing messages. Physiological and biological determinants of behavior are largely overlooked in market segmentation; this paper introduces readers to the latent prevalence of a long-lived and common brain parasite, Toxoplasma gondii, that explains a statistically significant portion of the variance in many behavioral and cultural variables. We introduce the academic marketing and public affairs community to this biological predictor and its potential effects on willingness to share viral content.

  • 40.
    Salehi-Sangari, Esmail
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Offentliga e-tjänster - En nytta för medborgaren eller en nödvändighet för kommunen?2012Report (Other (popular science, discussion, etc.))
  • 41. Salehi-Sangari, Esmail
    et al.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Selecting a Professional Service Supplier2003In: Proceedings of European Marketing Academy Glasgow, UK, May 20-23 2003,: EMAC, 2003Conference paper (Refereed)
  • 42.
    Salehi-Sangari, Esmail
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Projekt: Kundfokus för ökad användning av offentliga e-tjänster2015Other (Other (popular science, discussion, etc.))
  • 43.
    Salehi-Sangari, Esmail
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Engström, Anne
    e-Government 24/7 - what is offered and what do citizens demand?2008In: 5th Scandinavian Workshop on E-Government: Workshop Proceedings, 2008, p. 176-188Conference paper (Refereed)
  • 44.
    Sattari, Setayesh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Tourism websites in the Middle East - readable or not?2013In: International Journal of Leisure and Tourism Marketing, ISSN 1757-5567, Vol. 3, no 3, p. 201-2015Article in journal (Refereed)
    Abstract [en]

    Websites are an indispensable communication tool for tourism and destination organisations. Accordingly, it is vital tourism and destination management organisations meet certain criteria in order to guarantee high-quality tourism-related information and maintain an effective website. One important factor in a website's effectiveness and quality is its readability. To facilitate reading comprehension, website text must be clearly written. Using a variety of readability measures, this paper investigates the readability of English language tourism websites of countries in the Middle East. The findings and conclusions are discussed along with limitations of the study and possible avenues for future research.

  • 45. Steyn, Peter
    et al.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Pitt, Leyland
    Simon Fraser University, Vancouver.
    Consumer-generated content and source effects in financial services advertising: an experimental study2010In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 15, no 1, p. 49-61Article in journal (Refereed)
    Abstract [en]

    Although advertising has previously been under the control of organizations and their advertising agencies, recent advances in technology have seen the emergence of what has come to be known as ‘consumer-generated advertising' . Consumers are now creating their own ads for the brands they love and hate, using inexpensive software and powerful personal computers, and then distributing these via social networks such as YouTube. The consequences for traditional advertisers are profound. Although services marketing scholars have begun to pay attention to this phenomenon, little is known about the source effects of these types of ads, for example whether viewers think they were created by firms, or consumers like themselves. This article describes a series of experiments designed to test source effects in the context of consumer-generated ads in a fi nancial services context, in which it is found that some source effects are present. Implications for marketers as well as future research directions are identified.

  • 46.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Will the Small Local Retailer Survive?: Consumers' Omnichannel Buying Behavior from the Retailers' Perspective2016Conference paper (Other academic)
  • 47.
    Styvén, Maria Ek
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Salehi-Sangari, Esmail
    Wallström, Åsa
    Kommunala e-tjänster från medborgares perspektiv2009Conference paper (Other academic)
    Abstract [sv]

    Beskrivning: I regeringens handlingsplan för e-förvaltning är målet att skapa en e-förvaltning som är så enkel som möjligt för så många som möjligt, och önskan är att Sverige ska ha en världsledande position inom området. Förutsättningarna finns; Sverige har en hög mognadsgrad när det gäller IT-användning och det finns ett relativt stort antal offentliga e-tjänster tillgängliga. Trots detta är användningen av offentliga e-tjänster inte så hög som den skulle kunna vara. Den låga användningen, liksom det faktum att förväntade resultat av satsningar på e-förvaltning inte har uppnåtts, kan delvis förklaras av otillräcklig förståelse för medborgarnas behov (Osimo et al., 2008). Tidigare forskning indikerar också att svensk offentlig förvaltning inte erbjuder nödvändiga och önskade e-tjänster till sina användare (Löfstedt, 2005; Salehi-Sangari, Wallström & Engström, 2008). Den kommunala sektorn representerar ca 70 % av den offentliga förvaltningen och kommunernas e-förvaltningsarbete är därför av största vikt för Sveriges utveckling inom området. En ökad användning av kommunala e-tjänster skulle bidra till att skapa en effektiv e-förvaltning. E-förvaltning är relativt nytt som forskningsfält och den forskning som finns är framförallt baserad på teorier inom informatik och systemvetenskap. Forskning som utgår från medborgarnas behov är mycket sällsynt (Huang, 2007). Detta trots att en viktig förutsättning för att satsningar på offentliga e-tjänster ska lyckas är att de tjänster som tas fram också accepteras och verkligen används av medborgarna (Kumar et al., 2007). För att kunna utveckla och införa e-tjänster som medborgarna accepterar och använder, samt för att öka användningen av de e-tjänster som redan har implementerats, är det viktigt att förstå vilka behov, beteenden och attityder medborgarna har och hur dessa kan påverkas.I det avseendet kan offentliga organisationer ta lärdom från det marknadsorienterade synsätt som växt fram inom marknadsföringsområdet. En marknadsorienterad organisation har en grundlig förståelse för kunders behov, för deras beteenden när de skaffar och använder produkter och tjänster och för faktorer som påverkar deras val av produkt/tjänst (Dibb et al., 2006). Syftet med denna studie är därför att med utgångspunkt från ett marknadsorienterat perspektiv identifiera medborgares behov, beteenden och attityder samt problem och möjligheter som medborgarna upplever relaterat till kommunala e-tjänster. Empiriska data kommer att samlas in genom ett antal fokusgruppintervjuermed medborgare från såväl storstäder som mindre kommuner, från olika delar av Sverige. Preliminära resultat från studien kommer att presenteras vid konferensen.

  • 48.
    Styvén, Maria Ek
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Characterizing impulse buyers2014Conference paper (Refereed)
  • 49.
    Styvén, Maria Ek
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Wallström, Åsa
    Public e-services - for whom?: citizens' perceptions of the Internet as a contact channel2010Conference paper (Other academic)
  • 50.
    Styvén, Maria Ek
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Winter Wonderland or chilly boredom?: Young tourists' brand associations of Sweden2016Conference paper (Other academic)
12 1 - 50 of 79
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