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  • 1.
    Beninger, Stefanie
    et al.
    Simon Fraser University, Vancouver.
    Parent, Michel
    Simon Fraser University, Vancouver.
    Pitt, Leyland
    Simon Fraser University, Vancouver.
    Chan, Anthony
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    A Content analysis of influential wine blogs2014In: International Journal of Wine Business Research, ISSN 1751-1062, E-ISSN 1751-1070, Vol. 26, no 3, p. 168-187Article in journal (Refereed)
    Abstract [en]

    Purpose - This exploratory study was conducted to analyze the content of influential wine blogs.Design/methodology/approach - The study used content analysis software, Leximancer, to analyze the entire contents of five influential amateur wine blogs. Findings - A key finding is that these blogs all balance self-promotion with the content of their blogs, namely wine and wine-related topics. The wine blogs, though evaluating wines in different ways, review not only the product attributes, but also the experience surrounding wine.Research limitations/implications - Limitations of this study include that the analysis only included five wine blogs and the content analysis was conducted by a sole researcher using a computerized approach.Practical implications - Wine blogs have increasing influence in the wine industry, especially those written by amateur wine bloggers. As such, understanding the tactics used by wine bloggers is of interest to practitioners who aim to market their wines using such channels, as well as providing insight into this contemporary platform for current and aspiring wine critics.Originality/value - This is the first content analysis study that analyzes the content of wine blogs as the readers themselves see it. It provides insights of value not only to those involved in marketing in the wine industry, but also to those interested in the developments of amateur blogs in marketing.

  • 2.
    Chan, Anthony
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Environmental issues and the information technology industry: essays on branding and product development2011Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. The manufacturing and production of IT related products and services consume large quantities of natural resources and generate enormous amounts of pollutants in the environment. The advent of the Internet, the PC revolution, and the communications evolution converged in the last several years to provide an unprecedented level of access for individual consumers to real-time information wherever they are through the use of smartphones and related technologies. Devices such as these have a short, finite service life, and are often part of a planned obsolescence product introduction cycle. It is clear that progress will mean even more consumer electronic devices in the future and unfortunately we do not currently have effective solutions to deal the consequences of such growth.Turning the tide on such a significant trend will require determination and cooperation of governments, industry, and consumers around the world. As a society we are only beginning to tackle this global challenge. This dissertation consists of five essays that cover the gambit of green issues and the development of products, applications and brands. It will first look at green branding efforts by IT companies and how discrepancies between consumer perceptions and substantiated environmental performance can have important managerial implications. While technologies such as smartphones contribute to the overall e-waste challenge, they can also play an important part in enabling sustainable consumption strategies by organizations and individuals. The effectiveness of green branding can also be measured concretely in social media. Such brand perception data are extremely useful to the design of brand strategies. Lastly, the ability for IT vendors to communicate their environmental commitment is crucial for any branding efforts. Readability is a key measure of the effectiveness of written communication and the readability of corporate environmental mission statements will be examined. This dissertation will conclude with and identification of managerial implications, an acknowledgement of the limitations, and an outlining of directions for future research.

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  • 3.
    Chan, Anthony
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Functional versus emotional dimensions in green branding for IT companies: a study of corporate websites2009In: Proceedings: ANZMAC Annual Conference, Australian & New Zealand Marketing Academy , 2009Conference paper (Refereed)
    Abstract [en]

    This paper attempts to uncover the reasons behind the discrepancies between perceived "greenness" of an IT brand and an objective evaluation of the company's sustainability practices through the study of corporate websites as brand positioning tools. Different elements of a corporate branding strategy are examined. Key findings include: 1) Corporate websites of all studied companies are similar in terms of content and design, indicating websites are not a differentiating factor. 2) IT company websites appeal to the functional dimension of green brand positioning strategies and less on the emotional dimension. 3) IT companies are mindful of accusations of greenwashing and are careful about their environmental claims. Areas for further research are suggested.

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  • 4.
    Chan, Anthony
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Pitt, Leyland F.
    Segal Graduate School of Business, Simon Fraser University, Beedie School of Business Simon Fraser University, Vancouver.
    Nel, Deon
    Department of Marketing, University of the Witwatersrand, Johannesburg, Faculty of Business and Law, School of Management and Marketing, Deakin University, Melbourne, Flinders University, Adelaide.
    Let’s face it: Using Chernoff faces to portray social media brand image2014In: Corporate Ownership & Control, ISSN 1727-9232, E-ISSN 1810-3057, Vol. 11, no 4, p. 609-615Article in journal (Refereed)
    Abstract [en]

    The age of social media sees that brands are consciously utilizing social media to reach existing customers, acquire new ones, establish credibility, maintain reputation, or simply become part of the conversation. Those who manage brands need to understand the strategic importance of their visibility, the sentiment toward them, and the passion with which they are discussed in the most popular social media relative to competitors. This study describes a source of data of brand visibility in social media, and then presents a simple yet powerful graphical tool for portraying this information. This permits, it is contended, a means of quickly assimilating and understanding this information. The managerial implications of the approach are discussed, its limitations are acknowledged, and avenues for future research are identified.

  • 5.
    Chan, Anthony
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Pitt, Leyland
    Mills, Adam
    How readable are environmental policy statements?: an exploratory study within the IT industry2011In: Corporate Ownership & Control, ISSN 1727-9232, E-ISSN 1810-3057, Vol. 8, no 3, p. 258-267Article in journal (Refereed)
    Abstract [en]

    Environmental policy statements are nowadays fairly ubiquitous, particularly among large organizations. Environmental policy statements continue to be seen as an important element in the sustainability initiatives of organizations. However, if they are to have a chance of achieving the desired positive outcomes that those in their favor highlight, they must first be readable and comprehensible to the targeted stakeholders. To investigate the readability of environmental policy statements of IT companies, the individual environmental policy statements were collected of the IT companies within the 2009 Greenfactor study. A readability calculation tool was then employed to assess the readability of each of these environmental policystatements. Results are reported, and the implications are considered, while limitations are noted and directions for future research are identified.

  • 6.
    Farshid, Mana
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chan, Anthony
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Nel, Deon
    Flinders Business School, Flinders University, Adelaide.
    A sweet face man: using Chernoff faces to portray social media wine brand images2012In: International Journal of Wine Business Research, ISSN 1751-1062, E-ISSN 1751-1070, Vol. 24, no 3, p. 183-195Article in journal (Refereed)
    Abstract [en]

    The rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer-generated content has the potential to spread rapidly over social networks and the implications are that advertising as traditionally used by brand managers, now offers little control over the communication message. Brand managers need a better tool to gauge the changing mood in social media conversations. The purpose of this paper is to suggest a powerful method, Chernoff Faces, to compare six Sauternes wine brands based on social conversation measurement. Design/methodology/approach – This study describes a source of data relating to wine brand visibility in social media, and then presents a simple yet powerful graphical tool for portraying this information. This tool facilitates the communication, understanding, and assimilation of the relevant information. Findings – The findings of this paper are presented in six social media wine faces. Facial features are allocated to eyes, facial line, hair density and others to reflect “Social Mention” data measuring brand strength, positive and negative sentiment and related elements such passion for the brand. A brief subjective interpretation of the differences between the wine brands offers a match between Chernoff faces representation and historical data on the brands being compared. Research limitations/implications – The paper has some limitations related to the dynamic nature of social media. This study provides more of a snapshot in time rather than an ultimate set of results. Future research could be done by closely monitoring the results for a set of brands over a period. A new option to overcome this by using longitudinal data is offered as a option in future research. Originality/value – Since social media are multi-dimensional and attempts to understand conversations it requires tracking different measures simultaneously. It is important to find the best way to portray and communicate this data so that wine marketing decision makers can quickly and easily compare changes in brand images. Using faces to accomplish this is an easy and novel way compared to more demanding multidimensional scaling techniques.

  • 7.
    Nel, Deon
    et al.
    Flinders Business School, Flinders University, Adelaide.
    Heerden, Gene van
    Chan, Anthony
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Ghazisaeedi, Mehdi
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Halvorson, Wade
    Steyn, Peter
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Eleven years of scholarly research in the Journal of Services Marketing2011In: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 25, no 1, p. 4-13Article in journal (Refereed)
    Abstract [en]

    Purpose: The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11-year period from 1998 to 2008. Design/methodology/approach: This paper presents a content analysis of the papers published in the Journal of Services Marketing during the period 1998-2008. A total of 417 papers, excluding book reviews, were analyzed. Descriptive statistics provide an overview of the research contributions. Findings: The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are researchbased papers. Other findings include a trend towards co-authorship, the use of surveys and empirical data, adults as research subjects, factor analysis, structural equation modeling, and analysis of variance as the most popular statistical techniques. Based on a keyword analysis most papers are related to service quality and customer service. Practical implications: Researchers who wish to publish in this journal can use the findings as a guideline in preparing for their submission. The study gives an overview of the types of papers published in this journal. The analysis also shows that there is no preference for a particular topic for publication which stimulates new and varied contribution from researchers. Originality/value: This is the first content analysis conducted of the scholarly contribution to this journal that shows the trends in services research topics

  • 8.
    Pitt, Leyland
    et al.
    Simon Fraser University, Vancouver.
    Parent, Michael
    Simon Fraser University, Vancouver.
    Junglas, Iris
    University of Houston.
    Chan, Anthony
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Spyropoulou, Stavroula
    Leeds University Business School, University of Leeds.
    Integrating the smartphone into a sound environmental information systems strategy: principles, practices and a research agenda2011In: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 20, no 1, p. 27-37Article in journal (Refereed)
    Abstract [en]

    Smartphones are both green technologies and an integral parts of green information systems that are beginning to make serious contributions toward a sustainable environment. We trace the rise of the smartphone, with particular attention given to the iPhone and its many applications. The fundamental differences between smartphone-based and more common Internet applications, and how these might enhance sustainable strategies for organizations with a green agenda are highlighted. U-Commerce is suggested as a theoretical framework that best explains this, and the four dimension of U-Commerce are employed to illustrate how innovative organizations are using the unique characteristics of smartphones to pursue environmentally sound strategies. A process that might be followed for indentifying applications for sustainable issues, making sure that the applications take advantages of a smartphone's unique features, and that contribute to sustainability by using fewer resources, protecting resources, and improving our use of current resources. The paper concludes by identifying a research agenda for information systems scholars to pursue studying the use of smartphones in search of a sustainable information technology agenda.

1 - 8 of 8
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