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  • 1. Berthon, Pierre
    et al.
    Fischer, Katrin
    Department of Marketing, Bentley University.
    DesAutels, Philip
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    From mummers to new media: captivity, liberation, and the church of life after shopping2011In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 11, no 3, p. 181-187Article in journal (Refereed)
    Abstract [en]

    With the rise of new media, it is easy to overlook, not only old media but also mummery-the arcane medium of the flesh-street performances, stage shows, plays, and carnivals. In this paper, we look at the case of Reverend Billy and the Church of Life After Shopping. We begin by re-introducing the term 'mummer' as a traditional medium of expression and conceptually locate it relative to both old and new media. We then provide a brief introduction to captivity narrative studies, specifically looking at the role of humor in providing aesthetic freedom in incarceration. Reverend Billy and the Church of Life After Shopping serve as our case study to show how humor can be used to liberate citizens' thinking around the three Cs of American political ideology: church, capitalism, and consumption; and to highlight how Reverend adroitly integrates the medium mummery, old media, and new media into a unified whole to free consumers from the dominant ideology of US political interlocution. We conclude by offering ways to extend and elaborate upon this research. Mummery Captivity studies New media

  • 2.
    Berthon, Pierre
    et al.
    Bentley University.
    Pitt, Leyland
    Simon Fraser University, Vancouver.
    DesAutels, Philip
    Unveiling videos: Consumer-generated ads as qualitative inquiry2011In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 28, no 10, p. 1044-1060Article in journal (Refereed)
    Abstract [en]

    Companies spend millions of dollars researching consumers, consumer attitudes to brands, and consumer uses of products. Yet the irony is that consumers are now doing this research themselves and posting their material to video-sharing sites such as YouTube. In this paper we argue that the BASIC IDS framework (Cohen, 1999) for dimensional qualitative research can be used to deconstruct consumer-generated videos to yield valuable insights into the paradoxes of consumer–service interactions. One category of service that has gained huge media attention of late, and yet is poorly understood, is the phenomenon of online social networks. Using three consumergenerated ads about the social networking site Facebook, we explore the paradoxes of consumer–service interaction, namely consumers’ ambivalent attitudes to the service, how the consumer uses and is used by the service, how the service both facilitates behavior and changes behavior, and how the service mediates social interactions yet drives social actors. Finally, we locate the findings in terms of the wider context of Gen Y and the digital revolution, specify limitations, and cite implications and avenues for future research.

  • 3.
    DesAutels, Philip
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons: six rules for marketers2011Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. In this research, I build towards a singular research goal; helping marketers understand the relationship between technology and society in a manner that provides them with the insight they need to deal effectively with the unintended consequences of technology. I begin this thesis by building the theoretical foundation needed to situate the five studies underlying this research. Next I introduce these studies in turn, outlining the question, methodology and results of each. Finally, I use the findings from these studies to address my original research question. This research topic is challenging because the world of technology and the social world are conflated. The terms ‘social’ and ‘technical’ are abstractions of a convoluted whole – society is embedded in technology and technology is embedded in society. To meet this challenge, I introduce and apply a new methodological approach for analyzing sociotechnical systems in the marketing domain. This approach has allowed me to answer the original research question on two levels ways. First, I developed a formal set of propositions to guide marketing researchers exploring the relationship between technology and society, and second I present marketing practitioners with six rules for dealing with the unexpected effects of socio-technical interactions, or more simply: six rules for making social lemonade from technological lemons. As this research shows, the inevitable unintended pleotropic consequences of technology’s impact on society and of society’s impact on technology create a constant flux of opportunity and risk and therefore represents a major challenge for marketers.

  • 4.
    DesAutels, Philip
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    UGIS: Understanding the nature of user-generated information systems2011In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 54, no 3, p. 185-192Article in journal (Refereed)
    Abstract [en]

    People from around the world are bringing together a variety of information technologies-devices, services, applications, networks, and information-to create personal information systems. This emerging phenomenon is enabled by a convergence of inexpensive, powerful, and ubiquitous devices and applications connected through global networks, motivated by an open ideology and enacted by 'prosuming' users. This article examines the phenomenon of the user-generated information system (UGIS) to better understand its origins and thereby describe its nature. A formal definition of UGIS is developed, and its components described. A model of the ideological and technical forces that contribute to the changing role of the user as information system creator, and to the emergence of this capability and issues, is introduced. Implications for managers are discussed

  • 5.
    DesAutels, Philip
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Berthon, Pierre
    Bentley University, United States.
    The PC (polluting computer): forever a tragedy of the commons?2011In: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 20, no 1, p. 113-122Article in journal (Refereed)
    Abstract [en]

    The portable computer or notebook has become an integral and even essential aspect of modern life. Year-in-year its price to the consumer falls while its performance grows, yet recent analysis suggests that pound-for-pound its environmental costs are amongst the highest of any product on the planet. In this paper we explore the market price of "sustainable" notebooks. Drawing on the framework of the ‘tragedy of the commons' we postulate that as manufacturers shift costs away from the commons to comply with sustainability standards, the cost to the consumer will inevitably rise. We test our hypothesis by comparing the prices of EPEAT Gold certified notebooks with uncertified portable computers. The results are discussed, alternative hypotheses explored and further research outlined.

  • 6.
    DesAutels, Philip
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Berthon, Pierre
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Rising to the challenge: a model of contest performance2011In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 16, no 3-4, p. 263-274Article in journal (Refereed)
    Abstract [en]

    Contests are a ubiquitous form of promotion widely adopted by financial services advertisers, yet, paradoxically, academic research on them is conspicuous in its absence. This work addresses this gap by developing a model of contest engagement and performance. Using motivation theory, factors that drive participant engagement are modeled, and engagement's effect on experience and marketing success of the contest specified. Measures of contest performance, in-contest engagement and post-contest enduring interest are included. From the model, propositions are developed. Overall, the model provides financial service marketers with a theory-based foundation for designing and operating successful contests.

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