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  • 1.
    Blomgren, Henrik
    et al.
    Royal Institute of Technology.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Levihn, Fabian
    Royal Institute of Technology.
    The strategic agenda of corporate Europe: sustainability or not?2015In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 307-309Conference paper (Refereed)
    Abstract [en]

    Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.

  • 2.
    Blomgren, Henrik
    et al.
    Royal Institute of Technology.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Levihn, Fabian
    Royal Institute of Technology.
    The strategic agenda of corporate Europe: sustainability or not?2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 307-309Conference paper (Refereed)
    Abstract [en]

    Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.

  • 3.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bäckström, Lars
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Brand Personality of a City: Identity vs. Image2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 440-442Conference paper (Refereed)
    Abstract [en]

    This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.

  • 4.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bäckström, Lars
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Brand personality of a city: identity vs. image2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 440-442Conference paper (Refereed)
    Abstract [en]

    This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.

  • 5.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Engström, Anne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Growth of a City: How Gender Affects Brand Loyalty2013Conference paper (Other academic)
  • 6.
    Mills, Adam J.
    et al.
    Beedie School of Business Simon Fraser University, Vancouver.
    Pitt, Leyland
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Reading between the vines: analyzing the readability of consumer brand wine web sites2012In: International Journal of Wine Business Research, ISSN 1751-1062, E-ISSN 1751-1070, Vol. 24, no 3, p. 169-182Article in journal (Refereed)
    Abstract [en]

    Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among younger consumer groups and those from broader socio-economic backgrounds. In order to communicate effectively with newer consumer demographics, wine brand web sites must first and foremost be understandable and readable. The purpose of this paper is to investigate this issue, aiming to answer the question of whether the web sites of popular wine brands are readable or not. Design/methodology/approach – To investigate the readability of consumer brand wine web sites, web site copy from the 20 most popular wine brands in the USA was calculated across multiple readability indices employing content analysis. Findings – The findings suggest that, while certain target demographics may be assumed by grouping wine brand web sites based on readability measures, there are marked differences in readability across wine web sites of a similar nature that only serves to reinforce consumer confusion, rather than help remove it. Originality/value – There is scant literature on readability in the wine business literature in general, and with regard to the readability of wine web sites in particular. The research highlights the need for those who communicate with a broad audience of wine consumers to give attention to web site content, and readability in particular. This is for two reasons: less sophisticated consumers will not respond to wine marketing messages they cannot understand, and more sophisticated wine drinkers will react more positively to messages that are clear and well-written. Readability is equally important for these more sophisticated consumers.

  • 7.
    Naude, Peter
    et al.
    Manchester Business School.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    What can network pictures tell us?: an Iranian example2007In: Marketing theory into practice: [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007., Kingston: Kingston Business School , 2007Conference paper (Refereed)
  • 8. Peighambari, Kaveh
    et al.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    An evaluation of customer retention in the mobile telecommunications marketplace2009Conference paper (Refereed)
    Abstract [en]

    In today's competitive marketplace, customer retention is a critical issue in the success of any business system. One of the key challenges of service-oriented businesses, such as mobile telecoms, is how to retain customers. Customer retention is gaining increasing attention in business today, since loyal customers are seen as essential components to organizational success. Therefore, corporations strive to identify and manage effective methods to retain their customers, since such retention will lead the company to a greater number of loyal customers and thus more profit and market share.Many models and theories focused on assessing customer retention and describing its determinants have been advanced in different formats. However, determining exactly what affects customer retention in the mobile telecom market and identifying which drivers have the largest impact on customer retention in this sector are not yet fully understood. These issues are addressed in this paper, which utilizes the customer retention formation model based on past theories (e.g., Kim, 2004) and ideas from experts in this market. Our empirical analysis is based on a sample of 280 consumers who were contacted face-to-face. Our results indicate that the proposed model is applicable to the mobile telecom market.

  • 9.
    Peighambari, Kaveh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bäckström, Lars
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Farshid, Mana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Salesperson's personality and the relationship quality: Differences Between Customers and Friends2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 102-104Conference paper (Refereed)
    Abstract [en]

    This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist

  • 10.
    Peighambari, Kaveh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bäckström, Lars
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Farshid, Mana
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Salesperson's personality and the relationship quality: Differences Between Customers and Friends2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 102-104Conference paper (Refereed)
    Abstract [en]

    This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist

  • 11.
    Peighambari, Kaveh
    et al.
    School of Business and Economics, Linnaeus UniversityVäxjö.
    Sattari, Setayesh
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Two tales of one city: Image versus identity2016In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 12, no 4, p. 314-328Article in journal (Refereed)
    Abstract [en]

    By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials(identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality of the studied city is perceived varies between the two groups of internal stakeholders evaluated in this study. As the results of this study shift the focus from tourist (external) stakeholder to the internal ones representingtwo different internal perspectives of a city, they constitute a significant contribution to the process of city brand personality creation. This is of importance since the starting point in communicating the attractiveness of a city to the external stakeholders is how the city is perceived as a brand from its internal stakeholders’ perspectives.

  • 12. Peighambari, Kaveh
    et al.
    Sattari, Setayesh
    Khalifa, Mohamed
    City University.
    An evaluation of customer satisfaction in the mobile telecommunications marketplace2007In: Marketing theory into practice: [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007., Kingston: Kingston Business School , 2007Conference paper (Refereed)
  • 13.
    Peighambari, Kaveh
    et al.
    Linnaeus University.
    Sattari, Setayesh
    Linnaeus University.
    Kordestani, Arash
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    The Online Norm of Reciprocity2014Conference paper (Refereed)
  • 14.
    Peighambari, Kaveh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bäckström, Lars
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salesperson’s personality and relationship quality: Are you a friend or a customer?2012Conference paper (Refereed)
    Abstract [en]

    This study investigates the quality of buyer-seller relationships from the seller’s perspective, by addressing the influence of salespeople’s personality traits on the quality of the relationships with customers as compared to friends. Results indicate that the personality traits of salespeople influence both of these relationships, but in different ways.

  • 15. Pitt, Leyland
    et al.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Bevelander, Diane
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Are business school mission statements readable?: Evidence from the top 1002010In: Journal of Strategic Management Education, ISSN 1649-3877, Vol. 6, no 4, p. 1-16Article in journal (Refereed)
    Abstract [en]

    Mission statements are fairly ubiquitous, particularly among large organizations. Although opinions on mission statements are split among those in favor, those less so, and those that are cynical of them; they continue to be seen as an important element in strategy formulation. However, if they are to have a chance of achieving the desired positive outcomes that those in their favor highlight, they must first be readable and comprehensible to the targeted stakeholders. To investigate the readability of mission statements of business schools, the individual mission statements were collected of the business schools offering the top 100 MBA programs in the Financial Times rankings of 2009. A readability calculation tool was then employed to assess the readability of each of these mission statements. Results are reported, and the implications are considered, while limitations are noted and directions for future research are identified.

  • 16.
    Rouis, Sana
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Understanding industries-universities collaboration tendency: a Swedish-Tunisian comparative study2010In: 2010 IEEE International Conference on Management of Innovation & Technology: ICMIT 2010 ; Singapore, 2 - 5 June 2010, Piscataway, NJ: IEEE Communications Society, 2010, p. 336-341Conference paper (Refereed)
    Abstract [en]

    In order to understand the industries-universities collaboration (IUC) tendency on technology development in developed and developing countries, we analyze the current state of affairs in Sweden and Tunisia. Empirical investigation from 45 companies in both countries was conducted to measure their propensity (actual) and predisposition (in the future) to collaborate with the universities. R&D managers first proposed a categorization of the IUC with regard to the technology development stages. Then, they explained to which extent their industries have been cooperating with the research centers at the universities and their intentions for future partnership. Results show that industries in Sweden are more involved in developing new processes; while Tunisian companies cooperate more with the universities to acquire new knowledge. Swedish companies tend to work on new technologies development as well. Conclusions on tendencies in both countries are drawn and recommendations for the universities are offered.

  • 17.
    Sattari, Setayesh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Essays on the issues of readability in business disciplines2012Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    A determinant of effective communication is readability. Put simply, readability is a prerequisite and key criterion for understanding the written word. Readability involves writing a piece of text in a way that provides a good chance of understanding it and transferring meaning between the writer and the reader at first exposure and in the same sense that the writer intended. Business communication often uses a considerable amount of written text to deliver its messages. Whether these texts are read and understood by the intended target audience may depend highly on the ease with which they can be read. If a user of business information cannot comprehend the content of written materials, a shared understanding between user and author cannot be achieved. Therefore, readability should be any business writer's primary goal, yet it is a tough and ongoing challenge.While not advocating that writers need to oversimplify their texts, business communicators should make a conscious effort to ensure that their writing is simple, concise, consistent, and easily understandable to all prospective readers. However, many business texts seem to be written with little thought to general readability. The readability problem with much of the written material that people create in different business disciplines may arise from assuming that they are conveying the intended message to the target audience and being unaware of how people absorb written information. This thesis aims to address the issues of readability in business disciplines by reporting on five studies. The first article reviews existing readability literature in different business disciplines. This paper identifies the breadth and diversity of readability research content as well as the main directions and magnitude of progress. It aims to examine the current trends in the area to better understand and foresee their impact on development of the field and, based on the analysis of past readability research in business, to provide clues about the future. The effectiveness of business texts in communicating with readers will be investigated based on their readability through the remaining four papers that are examined for this thesis.Texts are routinely evaluated for comprehensibility using a variety of approaches and materials, including readability measures. These measures aim to compute the difficulty level of a text. In this thesis, many of these measures were used to evaluate the selected business texts to determine their reading level and to discover the differences in the reading level among various sources of business texts. This thesis concludes with insights gained from the five articles, providing implications, limitations, and directions for further research.

  • 18. Sattari, Setayesh
    et al.
    Blomgren, Henrik
    Kungliga tekniska högskolan, KTH.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Farshid, Mana
    Evolution of consumer behavior literature2009Conference paper (Refereed)
  • 19.
    Sattari, Setayesh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Kordestani, Arash
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Preferences of young news consumers: A conjoint analysis2015In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 595-598Conference paper (Refereed)
    Abstract [en]

    As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world

  • 20.
    Sattari, Setayesh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Kordestani, Arash
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Preferences of young news consumers: A conjoint analysis2013Conference paper (Refereed)
  • 21.
    Sattari, Setayesh
    et al.
    Linnaeus University.
    Kordestani, Arash
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Linnaeus University.
    Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms2015In: Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois: Marketing as Provisioning Technology : Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / [ed] Clifford Shultz II; Raymond Benton; Olga Kravets, Macromarketing Society Inc., 2015, p. 684-Conference paper (Refereed)
    Abstract [en]

    The social and environmental responsibility of business has become a major issue in recent years and communicating messages about such initiatives are likely to evoke strong and often positive reactions among stakeholders of every firm. Companies can generate favorable attitudes among their stakeholders by engaging them in CSR activities and eventually strengthen stakeholder-company relationships. As a result, there is a need for companies to communicate their CSR activities more effectively to stakeholders using different media. This paper considers the content of one type of such communications, the CSR report. Trough a content analysis, it looks at how five of top sustainable organizations address their stakeholders in their CSR reports. The readability of such reports for stakeholders will also be evaluated. The results suggest that only a selected number of stakeholders are addressed in the studied CSR reports and these reports found to be not readable enough for the intended audience.

  • 22. Sattari, Setayesh
    et al.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Khalifa, Mohamed
    An evaluation of customer satisfaction in the mobile telecommunications marketplace2007In: Marketing theory into practice: [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007., Kingston: Kingston Business School , 2007Conference paper (Refereed)
  • 23. Sattari, Setayesh
    et al.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Naude, Peter
    Manchester Business School.
    What can network pictures tell us?: an Iranian example2007In: Marketing theory into practice: [proceedings of the] Academy of Marketing Conference 2007, 3-6 July 2007., Kingston: Kingston Business School , 2007Conference paper (Refereed)
  • 24.
    Sattari, Setayesh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Torkan, Soheil
    University for Humanistics.
    Requiem for a brand: consumer response to brand elimination2011In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 482-484Conference paper (Refereed)
    Abstract [en]

    While companies may seek to rejuvenate and/or adapt their brands, circumstances will arise where the company may seek its brand closure. Studies on the consumer-side of brand death are sparse. This paper argues that how consumers react toward brand deletion can be explained by grief and bereavement theories used in psychology.

  • 25.
    Sattari, Setayesh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Torkan, Soheil
    University for Humanistics.
    Requiem for a brand: consumer response to brand elimination2015In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 482-484Conference paper (Refereed)
    Abstract [en]

    While companies may seek to rejuvenate and/or adapt their brands, circumstances will arise where the company may seek its brand closure. Studies on the consumer-side of brand death are sparse. This paper argues that how consumers react toward brand deletion can be explained by grief and bereavement theories used in psychology.

  • 26.
    Sattari, Setayesh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Pitt, Leyland
    Caruana, Albert
    University of Malta.
    How readable are mission statements?: An exploratory study2011In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 16, no 4, p. 282-292Article in journal (Refereed)
    Abstract [en]

    Purpose – Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders. The purpose of this paper is to investigate this issue, to answer the question of whether the mission statements of large companies are readable or not. Design/methodology/approach – Content analysis and appropriate scores were employed to investigate the readability of the mission statements collected from a random sample of 100 firms in the Fortune 500 annual rankings. Findings – The results indicate that on average, the mission statements of the studied companies are not that readable, and that in the case of many of them, the mission statements assume the readings skills of a university graduate. Research limitations/implications – The results of this paper suggest that if the target audience of a mission statement is broad, and includes stakeholders such as customers and lower level employees, then firms would do well to test the readability of their mission statements, and revise them where necessary. Mission statements are not the only tools that organizations use to communicate with stakeholder. This encourages future research on readability analysis of other communication tools in firms. A larger sample of companies and other approaches to measure readability can be included in future research. Originality/value – This paper adds to the related literature, as the level of readability of mission statements has received limited attention in the past.

  • 27. Sattari, Setayesh
    et al.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Service quality in the Iranian cellular telecommunication market2009Conference paper (Refereed)
    Abstract [en]

    This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.

  • 28. Sattari, Setayesh
    et al.
    Salehi-Sangari, Esmail
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Peighambari, Kaveh
    Service quality in the Iranian cellular telecommunication market2015In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / [ed] Leroy Robinson Jr., Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 105-109Conference paper (Refereed)
    Abstract [en]

    This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.

  • 29.
    Sattari, Setayesh
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Tourism websites in the Middle East - readable or not?2013In: International Journal of Leisure and Tourism Marketing, ISSN 1757-5567, Vol. 3, no 3, p. 201-2015Article in journal (Refereed)
    Abstract [en]

    Websites are an indispensable communication tool for tourism and destination organisations. Accordingly, it is vital tourism and destination management organisations meet certain criteria in order to guarantee high-quality tourism-related information and maintain an effective website. One important factor in a website's effectiveness and quality is its readability. To facilitate reading comprehension, website text must be clearly written. Using a variety of readability measures, this paper investigates the readability of English language tourism websites of countries in the Middle East. The findings and conclusions are discussed along with limitations of the study and possible avenues for future research.

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