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  • 1.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Frishammar, Johan
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Development of integrated product/service offers through integration, or not?: A multiple case study of global manufacturing firms2015Konferensbidrag (Refereegranskat)
    Abstract [en]

    In a world where advanced engineering products are commoditized, many manufacturing companies now strive to improve differentiation and profitability by offering integrated combinations of products and services known as product-service systems (PSS). Prior literature has proposed that such integrated offers be developed through an integrated product/service development process, but has so far not studied such integration in detail. To this background, our purpose is to study how integrated product/service offers actually come about. Our results are somewhat surprising, and paradoxical. Through an inductive multiple case study across eight multinational companies, we find that effective alignment-not integration-is the key to developing successful integrated PSS offerings. Thus, an integrated PSS offer seems to be reached through alignment rater than integration. The paper also identifies the key factors that inhibit integration and the various mechanisms that support alignment, and provides theoretical implications for literature and managerial implications for better development of integrated PSS solutions.

  • 2.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Rönnberg Sjödin, David
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Digitalization and advanced service innovation: How digitalization capabilities enable companies to co-create value with customers2016Ingår i: Management of Innovation and Technology, nr 3, s. 3-5Artikel i tidskrift (Övrig (populärvetenskap, debatt, mm))
  • 3.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. University of Vaasa, Department of Management.
    Rönnberg Sjödin, David
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. Hanken School of Economics, Helsinki.
    Exploring the microfoundations of servitization: How individual actions overcome organizational resistance2018Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, s. 328-336Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Servitization research has principally focused on the transition of organizational-level strategy, systems, capabilities, and processes for firms to be able to offer advanced services to their customers. Less is known of the underlying microfoundational dynamics of such transitions at the individual-level. Based on a multiple case study of six large multinational industrial firms engaged in servitization efforts, this paper identifies the tactics (i.e., evangelizing, bootlegging, leveraging, and collaborating) that individuals adopt to overcome organizational resistance to servitization. This study also presents the conditions that are necessary for individual employees to adopt these tactics. The present study provides theoretical and practical implications of the microfoundations of servitization, focusing attention on individual-level actions that affect the outcomes at the organizational-level to drive servitization efforts.

  • 4.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. Department of Management, University of Vaasa.
    Rönnberg Sjödin, David
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. Hanken School of Economics.
    Towards a multi-level servitization framework: Conceptualizing ambivalence in manufacturing firms2018Ingår i: International Journal of Operations & Production Management, ISSN 0144-3577, E-ISSN 1758-6593, Vol. 38, nr 3, s. 810-827Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations throughout their servitization journey. Using the theoretical lens of organizational ambivalence, the purpose of this paper is to explore the triggers, manifestation and consequences of these conflicting orientations.

    Design/methodology/approach

    A multiple case study method was used to analyze five large manufacturing firms that were engaged in servitization. Semi-structured interviews were conducted with 35 respondents across different functions within these firms.

    Findings

    Servitizing firms experience organizational ambivalence during servitization because of co-existing product and service orientations. This paper provides a framework that identifies the triggers of this ambivalence, its multi-level manifestation and its consequences. These provide implications for explaining why firms struggle to implement servitization strategies due to co-existing product and services orientations. Understanding organizational ambivalence, provides opportunity to manage related challenges and can be vital to successful servitization.

    Originality/value

    Considering the theoretical concept of ambivalence could advance the understanding of the effects and implications of conflicting orientations during servitization in manufacturing firms.

  • 5.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Sjödin, David Rönnberg
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Eriksson, Joakim
    Luleå tekniska universitet.
    Role Conflict in R&D Units Ungergoing PSS Transition2015Konferensbidrag (Refereegranskat)
    Abstract [en]

    Recent trends in manufacturing industries, is the movement of firms towards providing industrial services or product-service systems (PSS). Importance of this phenomenon has been acknowledged as imperative for strategic differentiation, maintaining competitiveness, increase profitability and be environmentally sustainable. Although a lot of studies have focussed on the benefits of PSS provision, yet very less is know about the challenges of such transition, especially at the functional unit level within an organsiation. Our study focusses on the R&D unit and the various role conflicts that emerges as the function of the unit moves from being based on legal structure to that based on collegial authotiry in the PSS transtion process. In a cross-case analysis of large manufacturing comapanies involved in PSS transition, we identified how role conflicts occur at the organisation, unit and intra-unit levels. Our findings contribute to role conflcit literature and in the context of PSS and R&D units. We also observe that role conflict operates not just at the individual member level but at various levels within the orgasniation and the R&D unit, which has not been observed previously. We contribute by showing that an understanding of these challenges can be the differentiating factor for successful implementation and managing transtition towards PSS that have been previously negelected in PSS and R&D literature as well.

  • 6.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Sjödin, David Rönnberg
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Eriksson, Joakim
    Volvo Construction Equipment.
    Role conflicts in R&D units undergoing pss transition2016Ingår i: IAMOT 2015: 24th International Association for Management of Technology Conference: Technology, Innovation and Management for Sustainable Growth, Proceedings / [ed] G.A. Thopil; L. Pretorius, Pretoria: Graduate School of Technology Management, University of Pretoria , 2016, s. 579-590Konferensbidrag (Refereegranskat)
    Abstract [en]

    Recent trends in manufacturing industries, is the movement of firms towards providing industrial services or product-service systems (PSS). Importance of this phenomenon has been acknowledged as imperative for strategic differentiation, maintaining competitiveness, increase profitability and be environmentally sustainable. Although a lot of studies have focussed on the benefits of PSS provision, yet very less is know about the challenges of such transition, especially at the functional unit level within an organsiation. Our study focusses on the R&D unit and the various role conflicts that emerges as the function of the unit moves from being based on legal structure to that based on collegial authotiry in the PSS transition process. In a cross-case analysis of large manufacturing companies involved in PSS transition, we identified how role conflicts occur at the organisation, unit and intra-unit levels. Our findings contribute to role conflict literature and in the context of PSS and R&D units. We also observe that role conflict operates not just at the individual member level but at various levels within the organisation and the R&D unit, which has not been observed previously. We contribute by showing that an understanding of these challenges can be the differentiating factor for successful implementation and managing transition towards PSS that have been previously neglected in PSS and R&D literature as well.

  • 7.
    Lenka, Sambit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms2017Ingår i: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, nr 1, s. 92-100Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    As manufacturing companies pursue a servitization strategy, they are increasingly relying on developing digitalization capabilities to interact and co-create value with their customers. However, many lack an understanding of what constitutes digitalization capabilities and how they can create value with customers. To address these questions, the study builds on qualitative data from four industrial manufacturing firms to conceptualize three underlying subcomponents of digitalization capabilities, namely, intelligence capability, connect capability, and analytic capability. The study identifies and explains how digitalization capabilities enable value co-creation with customers through perceptive and responsive mechanisms. This study contributes to the servitization literature by showcasing how digitalization capabilities are enabling value co-creation in a business-to-business context.

  • 8.
    Parida, Vinit
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Sjödin, David Rönnberg
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Lenka, Sambit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Developing Global Service Innovation Capabilities2015Ingår i: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 58, nr 5, s. 35-44Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

  • 9.
    Reim, Wiebke
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Lenka, Sambit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Frishammar, Johan
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Implementing Sustainable Product–Service Systems Utilizing Business Model Activities2017Ingår i: Procedia CIRP, ISSN 2212-8271, E-ISSN 2212-8271, Vol. 64, s. 61-66Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    To stay competitive and comply with government legislation, many global manufacturing companies try to diminish their environmental impact and avoid commoditization of their products by offering sustainable product–service systems (PSS). Offering PSS successfully is highly challenging, however, and significant interfirm heterogeneity exists with regard to successful PSS provision. Based on multiple case studies in two global manufacturing companies, the importance of the business model as an organizing device to align and coordinate key activities and scarce resources in PSS is highlight. The analysis provides insights into the underlying building blocks that will help firms implement a PSS business model and provides new implications for analyzing and improving PSS offers.

  • 10.
    Sjödin, David Rönnberg
    et al.
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Parida, Vinit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Lenka, Sambit
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Wincent, Joakim
    Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.
    Vägen till tjänsteinnovationer hos globala tillverkningsföretag: Från samarbetande till integrerande och slutligen dirigerande förmågor2015Ingår i: Management of Innovation and Technology, ISSN 2001-208X, nr 3, s. 3-5Artikel i tidskrift (Övrig (populärvetenskap, debatt, mm))
    Abstract [sv]

    Då multinationella tillverkningsföretag strävar efter att utveckla tjänsteinnovationer mot globala marknader, står huvudkontorens forsknings och utvecklingsenheter (FoU) inför enorma utmaningar på grund av omfattande heterogenitet i marknadsförutsättningar, kundbehov och leveransförutsättningar. I våra studier av 13 ledande multinationella tillverkningsföretag fokuserade mot ökad tjänsteinnovation, har vi identifierat fyra kompetenser som speciellt viktiga för utveckling av globala tjänsteinnovationsförmågor: utveckling av kundinsikt, integration av innovationsförmågor, skapande av ett globalt tjänsteutbud och bygga en digitaliseringskapacitet.

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