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  • 1.
    Chipp, Kerry
    et al.
    University of Pretoria.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nath, Atanu
    Western Norway University of Applied Sciences, Sogndal.
    Abduljabbar, Meyser
    School of Industrial Engineering and Management, Royal Institute of Technology.
    Content Curatorship and Collaborative Filtering: A Symbolic Interactionist Approach2018In: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / [ed] Nina Krey, Patricia Rossi, Cham: Springer, 2018, p. 705-715Conference paper (Refereed)
    Abstract [en]

    This paper explores the premise whether sophisticated algorithms that drive curatorship of content for consumers consider a symbolic interactionist perspective on consumer desire for content and whether content offerings, personalisation and the consequent shaping of curatorship algorithms can be based on such an understanding. Curatorship of online content, whether this be product or information based, drives value, consumer engagement and profitability. Curatorship and recommender systems also deliver a personalised experience of the product or services. A review of the reasoning behind such systems reveals that most follow an empirical perspective, namely, the use of statistical tools and information systems algorithms on a behavioural dataset. A theoretically driven approach appears to be lacking. This paper seeks a theoretical approach to online content curatorship embedded in symbolic interactionism. In addition, it seeks to tease out the approach to one that embraces both notions of content curation based on similarity but also on a desire for difference and change. The paper looks at symbolic interactionism in the context of social and individual selves, its role in collaborative filtering, advances a set of propositions for a curation and collaborative filtering model and ends with the possible implications for marketing.

  • 2.
    Chipp, Kerry
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. University of Pretoria, Johannesburg, South Africa.
    Wocke, Albert
    University of Pretoria, Johannesburg, South Africa.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chiba, Manoj
    University of Pretoria, Johannesburg, South Africa.
    Overcoming African institutional voids: Market entry with networks2019In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 31, no 3, p. 304-316Article in journal (Refereed)
    Abstract [en]

    Purpose

    Literature on modes of entry has focussed on firm-level strategies. The predominant theories used are Institutional Theory and the resource based view. Using an alternate approach, network theory, the paper demonstrates an additional mode of entry: multiple firms entering together as an extension of an existing loose network, known as a bridging network. The extension of an external network across borders is an appropriate mode of entry in emerging markets with no pre-existing networks or existing networks within a market that are weak, immature or missing.

    Design/methodology/approach

    A conceptual review, which develops four propositions, demonstrating that market entry with bridging networks may be the preferred mode of entry in the presence of institutional voids. Alternative modes may not be viable due to costs and risks associated with overcoming such voids

    Findings

    Existing theory and case examples supports the contention that market conditions facilitate firms to enter as networks rather than as singular entities. These conditions are found in markets with institutional voids and explain the dominant form of business groups in many countries and the operation of loose strategic alliances in emerging markets. Network entry facilitates market access speed may allow for local ties to remain undeveloped or be a first step in building in-country networks.

    Originality/value

    This paper heeds to the call for a network ecosystem approach to market entry, arguing that firms may enter as a collective in subsistence and emerging markets which would explain the preponderance of business groups and loose alliances found.

  • 3.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Shaping the picture: A holistic view of destination image formation2017Conference paper (Other academic)
  • 4.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland2017In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, p. 413-420Conference paper (Refereed)
  • 5.
    Ek Styvén, Maria
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories2017In: EMAC 2017: Leaving footprints, 2017Conference paper (Refereed)
  • 6.
    Foster, Tim
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Invited Special Session: Empowering Millenials - Teaching & Learning Challenges2015Conference paper (Refereed)
  • 7.
    Hultman, Magnus
    et al.
    The University of Leeds.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Destination personality fit: When and how does it matter?2017In: 2017 GIKA Conference Proceedings, 2017Conference paper (Refereed)
  • 8.
    Hultman, Magnus
    et al.
    University of Leeds.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Oghazi, Pejvak
    Business Studies, School of Social Sciences, Södertörn University.
    Mostaghel, Rana
    Linnaeus University.
    The role of destination personality fit in destination branding: Antecedents and outcomes2017In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 12, p. 1073-1083Article in journal (Refereed)
    Abstract [en]

    Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer-manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers’ minds. Interestingly, the subsequent destination personality–destination attitude relationship is moderated by consumer–manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.

  • 9.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Places in good graces: The mediating role of emotional connections to a place on word-of-mouth2018Conference paper (Refereed)
  • 10.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    What's Love Got to do with it?: City Brand Love and Viral Videos2018Conference paper (Refereed)
  • 11.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Will the Small Local Retailer Survive?: Consumers' Omnichannel Buying Behavior from the Retailers' Perspective2016Conference paper (Other academic)
  • 12.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nath, Atanu
    Sogn og Fjordane University College.
    Hemmatdar, Hamed
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Jahwash, Muneer
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Tourism research in the new millennium: A bibliometric review of literature in Tourism and Hospitality Research2018In: Tourism and Hospitality Research, ISSN 1467-3584, E-ISSN 1742-9692, Vol. 18, no 3, p. 269-285Article in journal (Refereed)
    Abstract [en]

    This article presents a bibliometric review analyzing 15 years of research published between 2000 and 2014 in the journal Tourism and Hospitality Research. Raw citations metrics were gathered using ‘‘Publish or Perish,’’a data-miner software from Harzing, using Google Scholar as a base. The analysis focuses on six key metrics of the journal’s publications: (a) the nature of authorship, (b) the most influential articles, (c) the most influentialauthors, (d) the most prolific authors, (e) the themes covered, and (f) the manuscript characteristics of the articles published during the period. Notes for contributors, book reviews, conference reports/proceedings, practice papers, and editorials were excluded from the scope of this research, and 292 researcharticles appearing in the journal during this time were included in the investigation. Data were analyzed using SPSS and Excel. The article provides an overview of the evolution of the journal and presents some key trendsin ongoing research within the industry. The study finds a clear trend toward coauthorship with a substantial increase in triple-authored articles. The majority of the articles have gone from being single authored in2000–2004 to being dual authored in 2010–2014. Articles on marketing and consumer behavior, HR management, and environmental aspects have experienced a steady increase while strategic implications, hospitalityand tourism operations, impact assessment and mitigation, and education have received a decreased attention. There has been a significant drop in theory development articles, in favor of quantitative research designs, in particular survey studies. Qualitative research designs rest relatively constant; however, case studies and interviews have lost ground to content analysis manuscripts. Contributions further include insights that can aid editors in determining future directions of the journal, guidance for potential authors in their quest to get published, and identification of new opportunities in research areas for the journal and researchers alike.

  • 13.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Näppä, Anna
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Ek Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    An image worth a thousand words: Dual perspectives of Swedish city brand images2017Conference paper (Refereed)
  • 14.
    Strandberg, Carola
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    What’s love got to do with it?: Place brand love and viral videos2019In: Internet Research, ISSN 1066-2243Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this paper is to explore the role of brand love in place brand communication by incorporating potential antecedents and behavioral outcomes of place brand love in a social media setting.

    Design/methodology/approach

    Data were gathered from 281 residents and visitors of a place through an online survey focusing on a place brand video. Structural equation modeling was employed to examine the research model.

    Findings

    Results show that place brand love has a strong direct relationship with positive word of mouth (WOM), and an indirect effect on intention to share the place brand message. Self-expressiveness of the place brand message also seems to influence place brand love as well as intention to share the message.

    Research limitations/implications

    The role of self-related concepts and brand love to a place has theoretical implications for research in place branding and electronic word of mouth. The study has limitations to its generalizability in terms of cultural aspects and sample representativeness.

    Practical implications

    Place marketers need to successfully reflect the self-concept of key stakeholders in communication messages in order to increase the probability that recipients will engage in positive WOM and share the message.

    Originality/value

    Research on place brand love is scarce and previous studies have focused solely on brand love in connection to tourists. The main contribution of the current study is the exploration of the role of brand love in connection to residents, who are vital co-creators of the place brand.

  • 15.
    Wallström, Åsa
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Salehi-Sangari, Esmail
    Kungliga tekniska högskolan, KTH.
    Foster, Tim
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Styvén, Maria Ek
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Strandberg, Carola
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges2017In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 243-244Conference paper (Refereed)
    Abstract [en]

    Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.

1 - 15 of 15
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