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  • 1.
    Duncan, Sherese Y.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Emergence of Social Power in Business to Business Relationships: An Abstract2020In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] Felipe Pantoja, Shuang Wu, Nina Krey, Springer Nature , 2020, p. 367-368Conference paper (Refereed)
  • 2.
    Duncan, Sherese Y.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Social Power and Entrepreneurial Action: An Abstract2020In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] Felipe Pantoja, Shuang Wu, Nina Krey, Springer Nature , 2020, p. 283-284Conference paper (Refereed)
  • 3.
    Duncan, Sherese Y.
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Pitt, Christine
    KTH Royal Institute of Technology, Stockholm, Sweden.
    Ferguson, Sarah Lord
    Simon Fraser University, Burnaby, Canada.
    Grant, Phillip
    Langara College, Vancouver, Canada.
    What Makes the Difference? Employee Social Media Brand Engagement: An Abstract2020In: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference / [ed] Shuang Wu, Felipe Pantoja, Nina Krey, Springer Nature , 2020, p. 531-532Conference paper (Refereed)
  • 4.
    Duncan, Sherese Yvonne
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chohan, Raeesah
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering. University of Cape Town, Cape Town, South Africa.
    Ferreira, João José
    Department of Management and Economics and NECE- Research Unit in Business Sciences, University of Beira Interior, Covilhã, Portugal.
    What makes the difference? Employee social media brand engagement2019In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 34, no 7, p. 1459-1467Article in journal (Refereed)
    Abstract [en]

    Purpose

    This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't.

    Design/methodology/approach

    We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone.

    Findings

    The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews.

    Practical implications

    Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time.

    Originality/value

    This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.

  • 5.
    Morkunas, Vida J.
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Moore, Shane
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Duncan, Sherese Y.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    A bibliometric analysis of the Journal of Public Affairs2019In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 19, no 1Article in journal (Refereed)
    Abstract [en]

    This paper presents a bibliometric study of the Journal of Public Affairs from its inception in 2001, up to and including the final issue of 2016. The background of the journal is presented, followed by a content analysis of the journal. With a focus on peer‐reviewed articles, 465 articles are analyzed in terms of authorship characteristics, manuscript characteristics, and content characteristics. The analysis and discussion examine the journal's output against its stated aims and provide a detailed overview of the journal's contributions and its impact.

  • 6.
    Robertson, Jeandri
    et al.
    Marketing Section, School of Management Studies, University of Cape Town, Cape Town, South Africa. Department of Marketing, Red & Yellow Creative School of Business, Cape Town, South Africa.
    Ferreira, Caitlin Candice
    Marketing Section, School of Management Studies, University of Cape Town, Cape Town, South Africa. Department of Marketing, Red & Yellow Creative School of Business, Cape Town, South Africa.
    Duncan, Sherese Yvonne
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Nath, Atanu
    Department of Business Administration and Social Sciences, Western Norway University of Applied Sciences, Bergen, South Africa.
    Red & Yellow: the business of education2020In: Emerald Emerging Markets Case Studies, ISSN 2045-0621, Vol. 10, no 2Article in journal (Refereed)
    Abstract [en]

    Learning outcomes

    Students learn to evaluate a firm’s growth strategies with the aim of establishing long-term business sustainability. Students will examine the impact of external macro-environmental factors that influence firm growth in an emerging market context. Using this case, students will learn how to apply a resource-based view to a firm’s offering by comparing and identifying the competitive advantage of the internal resources of the firm. Using this case, students can apply the principle of strategic fit by strategically analyzing the opportunities and threats in the external environment, while taking into account the firm’s internal strengths and weaknesses.

    Case overview/synopsis

    This case outlines the strategic, macro-environmental and marketing challenges that the Cape Town-based private higher education institution, Red & Yellow Creative School of Business, faced as it entered its 25th year of existence. In 2019, Red & Yellow had its roots in industry and had done well historically to cement that bond through the creation of successful alumni and the constant innovation of its higher education offering. Two weeks before having to present a detailed five-year growth strategy plan to the board of directors, Rob Stokes, the Director and Chairman of Red & Yellow, was faced with a multitude of decisions pertaining to the sustainable growth of the school. Recent growth patterns showed that programs with lower profit margins, such as classroom-based full-time programs, had experienced double-digit growth while student numbers for higher gross profit offerings, such as online and executive education programs had started to decline. Another challenge that the school faced was the need for its students to future-proof their careers in a world where artificial intelligence and machine learning threatened their careers and jobs. As such, Red & Yellow was confronted with one central strategic problem: How to grow strategically in the short term while developing a sustainable and scalable growth strategy for the school in the long term.

  • 7.
    Robertson, Jeandri
    et al.
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. Marketing, University of Cape Town, Cape Town, South Africa.
    Vella, Joseph
    Corporate Communication, University of Malta, Msida, Malta.
    Duncan, Sherese
    Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
    Pitt, Christine
    KTH Royal Institute of Technology, Stockholm, Sweden.
    Pitt, Leyland
    Beedie School of Business, Simon Fraser University, Vancouver, Canada.
    Caruana, Albert
    Corporate Communication, University of Malta, Msida, Malta.
    Beyond surveys: leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend2023In: Journal of Strategic Marketing, ISSN 0965-254X, E-ISSN 1466-4488Article in journal (Refereed)
1 - 7 of 7
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