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  • 1.
    Caruana, Albert
    et al.
    University of MaltaMsidaMalta.
    Vella, Joseph
    University of MaltaMsidaMalta.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Chircop, Saviour
    University of MaltaMsidaMalta.
    Corporate greed: its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers2018In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 23, no 3/4, p. 226-233Article in journal (Refereed)
    Abstract [en]

    Corporate greed has received increasing attention in recent years with various stories hitting the headlines, particularly after the global financial crisis and the ensuing negative attitudes toward banks. Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their effect. Corporate greed, customer satisfaction, corporate social responsibility and corporate reputation are considered, and a research model is proposed. Results indicate that the effect of corporate greed is stronger on corporate social responsibility than on customer satisfaction, implying that corporate social responsibility activities may be futile if the company is perceived to be acting greedily by its customers. Thus, perceptions of corporate greed need to be dealt with swiftly, to enable management to enhance the corporate reputation of the firm.

  • 2.
    Cassar, Mario
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Dabirian, Amir
    Royal Institute of Technology, Stockholm.
    Diba, Hoda
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads2018In: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / [ed] Nina Krey, Patricia Rossi, Cham: Springer, 2018, p. 93-101Conference paper (Refereed)
    Abstract [en]

    This paper explores the possibility of creating a new category of Facebook ads based on the personality of the user. The introduction of social media channels such as Facebook has provided a new platform for performing self-affirmation theory tests and related behavioral studies. This paper is based on the subsidiary hypothesis that while self-affirming themselves, Facebook users disclose information about their personality. A lexical analysis of each user’s Facebook posts can therefore be used for the purpose of profiling the user. The analysis and categorization of users’ posts based on their behavioral and personality traits can potentially assist marketers interested in targeted marketing to reach a specific audience through this powerful online channel. Hence, this study proposes an innovative method that measures narcissistic personality by analyzing a user’s Facebook posts.

  • 3.
    Cassar, Mario L.
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Caruana, Albert
    Department of Corporate Communication, University of Malta, Msida.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Positioning narratives of wine tourism websites: a lexical analysis across two different regions2018In: Journal of Wine Research, ISSN 0957-1264, E-ISSN 1469-9672, Vol. 29, no 1, p. 49-63Article in journal (Refereed)
    Abstract [en]

    Wine tourism is becoming an increasingly important tourism niche with various regions competing for tourism dollars. It is often assumed that differentiation in the sector is region based. This research investigates the positioning narratives from websites of a sample of top wine tour service firms across the US and Australia. Analysis is undertaken using an innovative methodology that combines computer-based lexical analysis followed by hierarchical clustering on principal components. The research seeks to determine the extent to which identified clusters are region based and whether the positioning narratives on websites can provides useful clusters across regions. Results are reported, implications are discussed, limitations are noted and possible areas for further research are indicated.

  • 4.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Anticipated enjoyment and perceived fairness: Drivers of online gambling intention2019In: Journal of Gambling Studies, ISSN 1050-5350, E-ISSN 1573-3602Article in journal (Refereed)
    Abstract [en]

    Gambling has been around for hundreds, possibly thousands, of years, and is arguably one of the oldest forms of entertainment. It is a multifaceted phenomenon that has the obvious attraction of allowing a person the chance to win large amounts of money or a significant prize. While being a fascinating aspect of consumer behaviour, marketing scholars have shied away from giving it attention. This research focuses on recreational gambling and pursues a consumer behaviour perspective that seeks better understanding of online gambling intentions, by applying the Unified Theory of Acceptance and Technology – UTAUT/ UTAUT 2, to an online gambling context. It proposes additional hypotheses that account for the role of anticipated enjoyment and perceived fairness. Data are collected from 593 casino customers of an online gambling firm and analysed using PLS-SEM via Smart PLS. Results show that perceived fairness and anticipated enjoyment are significant drivers of gambling intention, with perceived fairness being fully mediated by effort expectancy, anticipated enjoyment and social influence. Shorn of drivers and moderators that have not been found to be significant, a gambling intention model titled UTAUT-GIM is proposed. Theoretical and managerial implications are discussed, limitations are noted and areas for further research are suggested.

    The full text will be freely available from 2020-12-31 12:56
  • 5.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    No risk, no fun: implications for positioning of online casinos2017In: International Gambling Studies, ISSN 1445-9795, E-ISSN 1479-4276, Vol. 17, no 1, p. 144-159Article in journal (Refereed)
    Abstract [en]

    This study uses textual content analysis of online casinos to provide insights into how operators position themselves in the market. Qualitative data from the About Us pages of 19 online gambling websites is gathered and analysed using DICTION software. The resulting z-scores are further analysed using the Hierarchical Clustering on Principal Components (HCPC) function in the FactoMineR software package. Results indicate that the casinos investigated group into three distinct and meaningful clusters (activity/realism; low certainty; high certainty). The results confirm that this exploratory methodology, which combines computerized lexical analysis using DICTION and HCPC, is able to identify positioning differences. In addition, the presence of a relationship between identified clusters and casino rankings is also considered. Its confirmation suggests that casinos that emphasize risk (low certainty) are more likely to obtain higher rankings. The Web has provided a platform for a global online gambling industry where differentiation and positioning is crucial. Therefore, managers need to emphasize in their online and offline communication the often-held perception that one of the attractions of gambling is the thrill or excitement of beating the odds. Limitations are noted and possible areas for further research are indicated

  • 6.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    You Bet!: An Investigation of Market Positioning by Online Gambling Firms and Drivers of their Customers’ Gambling Intention2019Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    Online gambling is a global multibillion dollar business that dwarfs all other forms of entertainment, and yet business and marketing research about it is scarce (Mizerski, 2013). The focus of gambling research has been on problem gamblers who ultimately represent a rather small, albeit important percentage of the gambling population. However, in the current Age of Chance (Reith, 2002) gambling, whether as a game of chance or taking risky action in the hope of a desired result (Lexico.com, 2019), is said to be at the very heart of our society. Indeed, business often operates in an environment of uncertainty that is increasingly online. This thesis seeks to address the paucity of marketing and business research in online gambling to better understand aspects that customers consider when gambling online. In doing so, the thesis commences by investigating semantic differences in the text used to achieve market positioning on the websites of online gambling firms. It proposes a new methodology that employs a combination of lexical and statistical analyses to understand how customers view content and how this is related to market positioning. Results show that firms that emphasise low certainty (or risk) are better positioned in customers’ mind than those that put emphasis on action or certainty. The thesis proceeds to explore the literature for drivers of customers’ online gambling intention and identifies perceived fairness and enjoyment, particularly anticipated enjoyment, as overlooked concepts. Anticipated enjoyment is defined as the enjoyment felt prior to the actual experience while perceived fairness encompasses procedural, distributive and interactional fairness. The research employs the theoretical frameworks of  the Theory of Reasoned Action (Ajzen & Fishbein, 1980; Fishbein & Ajzen, 1975) and the Unified Theory of Acceptance and Use of Technology – UTAUT (Venkatesh et al., 2003; Venkatesh, Thong, & Xu, 2012). Anticipated enjoyment and perceived fairness are used as additional motivational drivers to enhance the models and better understand customers’ online gambling intention. Data are collected via surveys and analyses using mediated regression and PLS-SEM suggest that both anticipated enjoyment and perceived fairness strongly impact customers’ online gambling intention, whereas some of the UTAUT constructs fail to exhibit significance. Shorn of irrelevant relationships, a new Gambling Intention Model (GIM) is put forward. While the context of this study is online gambling, the resultant GIM may have broader application and can also potentially be applied to stock market traders and the insurance industry.

  • 7.
    Konietzny, Jirka
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Caruana, Albert
    University of Malta.
    Fair and easy: the effect of perceived fairness, effort expectancy and user experience on online slot machine gambling intention2019In: International Gambling Studies, ISSN 1445-9795, E-ISSN 1479-4276, Vol. 19, no 2, p. 183-199Article in journal (Refereed)
    Abstract [en]

    The growth of online gambling necessitates that both marketers and regulators have a better understanding of the gambling intention of players. Perceived fairness of customers towards operators has often been raised as a concern in the industry, but it has received limited attention in research on gambling intention. Theories that seek to explain purchase intention are considered and a model is proposed that investigates the role and impact that perceived fairness and system effort expectancy have on online gambling intention together with the moderating influence of user experience. Data from 255 online gambling customers are gathered and analysed using Hayes PROCESS analyses. Results indicate that perceived fairness impacts gambling intention directly, and indirectly strengthening the effect of effort expectancy on gambling intention. However, user experience weakens both these impacts. The research provides support for the inclusion of perceived fairness in theories that consider drivers of online gambling intention. In addition, the important role that perceived fairness plays offers support for gambling regulators who in recent years have sought to promote a fairer and more transparent deal to players. Firms in the online gambling industry can also look positively at activities enhancing fairness as its promotion can also enhance their performance.

  • 8.
    Konietzny, Jirka
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Caruana, Albert
    University of Malta.
    Cassar, Mario
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Fun and fair, and I don’t care: The role of enjoyment, fairness and subjective norms on online gambling intentions2018In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 44, p. 91-99Article in journal (Refereed)
    Abstract [en]

    Online gambling is a fast-growing phenomenon reflected in an industry experiencing rapid growth rates. Effective marketing in the industry requires a better understanding of what drives online gambling intention of recreational gamblers. This study introduces and considers the concept of anticipated enjoyment which, together with perceived fairness and social norm, impact online gambling intention. The resultant research model is tested using mediated-moderated regression among a sample of 270 respondents from an online gambling firm. Results indicate that anticipated enjoyment is an important driver of online gambling intention. Implications for management are discussed and limitations noted.

  • 9.
    Rizk, Aya
    et al.
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Cassar, Mario
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wong, Richard
    KTH Royal Intstitute of Technology.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Vella, Joseph
    University of Malta.
    The Taste of Ageing: a 26-Year Analysis of Publications in the International Journal of Wine Business Research2017In: Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, 2017Conference paper (Refereed)
    Abstract [en]

    This study analyses the content of the International Journal of Wine Business Research (IJWBR) and gives editors, reviewers, authors and practitioners an overview over the journal’s development over 26 years. The articles published in the journal since its inception in 1989 till 2014, inclusive, were analyzed in two time frames. The first time frame covers 1989 to 2006 as the International Journal of Wine Marketing (IJWM), while the second time frame covers 2007 to 2014 as IJWBR, the new name under which the journal re-launched. All types of articles are included in the analysis with the exception of editorials, guest editorials and research notes. Five main themes are addressed: the nature of authorship, the most prolific and influential authors, characteristics of the manuscripts, regional distribution of the wine’s region-of-origin and focal markets, and the most common research themes.

     

    The content analysis of this journal sheds light on how the style of the journal has evolved since its inception in 1989 onto the second time frame. The types of articles and methods used have been consistent in the early issues (1989-2006). However, since 2007 the journal has welcomed more academic and quantitative articles. The change motivated new authors to write longer articles, collaborate more, use more references, tables and figures. As a result, the journal’s impact has increased significantly. In addition, empirical studies published in the journal indicated an increase in the publications covering the Americas as both regions of origin and focal markets, as compared to other regions. This is the first time a content analysis has been carried out for IJWBR. The objective is to help authors identifying new and interesting research areas as well as to give editors and reviewers insight into the style and areas explored since the journal’s inception. By using software tools for data collection and analysis, the study is bound to the limitations inherent from these tools.

  • 10.
    Rizk, Aya
    et al.
    Luleå University of Technology, Department of Computer Science, Electrical and Space Engineering, Computer Science.
    Konietzny, Jirka
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Cassar, Mario
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Wong, Richard
    Royal Intstitute of Technology (KTH), Stockholm.
    Wallström, Åsa
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
    Vella, Joseph
    Department of Corporate Communication, University of Malta.
    The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research: An Abstract2018In: Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / [ed] Nina Krey, Patricia Rossi, Cham: Springer, 2018, p. 341-342Conference paper (Refereed)
    Abstract [en]

    This study analyses the content of the International Journal of Wine Business Research (IJWBR) and gives editors, reviewers, authors and practitioners an overview over the journal’s development over 26 years. The articles published in the journal since its inception in 1989 till 2014, inclusive, were analysed in two time frames. The first time frame covers 1989–2006 as the International Journal of Wine Marketing (IJWM), while the second time frame covers 2007–2014 as IJWBR, the new name under which the journal relaunched. All types of articles are included in the analysis with the exception of editorials, guest editorials and research notes. Five main themes are addressed: the nature of authorship, the most prolific and influential authors, characteristics of the manuscripts, regional distribution of the wine’s region-of-origin and focal markets, and the most common research themes.

    The content analysis of this journal sheds light on how the style of the journal has evolved since its inception in 1989 onto the second time frame. The types of articles and methods used have been consistent in the early issues (1989–2006). However, since 2007 the journal has welcomed more academic and quantitative articles. The change motivated new authors to write longer articles, collaborate more and use more references, tables and figures. As a result, the journal’s impact has increased significantly. In addition, empirical studies published in the journal indicated an increase in the publications covering the Americas as both regions of origin and focal markets, as compared to other regions. This is the first time a content analysis has been carried out for IJWBR. The objective is to help authors identifying new and interesting research areas as well as to give editors and reviewers insight into the style and areas explored since the journal’s inception. By using software tools for data collection and analysis, the study is bound to the limitations inherent from these tools.

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