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  • 1.
    Stenman, Linnea
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Grafisk Profil: Utformning av ett visuellt kommunikationsmaterial till företag2019Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today, we see visual communication everywhere. In line with the increasing digitalisation of the world, this also increases the demands of companies and its visual communication, in other words a conscious design of a graphic profile.

    This thesis presents a project with the objective of developing a visual communication material for the client company Deva Mecaneyes. The project is carried out as a degree project for BSc in Industrial design engineering and consists of 15 credits, which represents 10 weeks of working time. Deva Mecaneyes is a consultant company within product- and production development with 75 employees. The project aim is to develop a user-friendly visual communication material which reflects the corporate identity.

    The project uses a user-centered process to be able to focus and understand both users (company employees) and recipients (company customers) and their needs. In the project, theories of visual communication, color theory, typography and design of presentation material have been implemented.

    The final result is a graphic manual as well as templates with simple solutions to facilitate users and recipients, thereby contributing to a sustained visual communication that reflects the corporate identity and profile.

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